So what would you pay for a Top Ranking site?

[Robbie]

Ok here is a question I have for you all.

What would you or an enduser pay for a top ranking site?

I own hundreds of site and I now have around 70 - 80 that rank very well number one, two and three.

But here is thing most of these rankings are with Yahoo

Im also ranked in google but not all of these are number one, two and three but often first page.

They are keyword domains but not .com

Here is an example - TouristGuides.us - Tourist Guide - Tourist Guides - Free Tourist Guides - Tourist Information:

Yahoo Ranking number two for Tourist Guides -

tourist guides - Yahoo! Search Results

I could put many more examples but Im not really here to talk about pricing my sites just in general

What is a number two ranking site worth vs owning the dot com with no se ranking?

Curious to see what a domainers thought is on this subject . . .

Would you rather own a domain with SE rankings or A strong .com?

 

[DotUSDomains]

Always a name with good (depending on the keyword) Se ranking, a good .com with no rankings is to much like hard work.

But revenue is important, a site with no revenue but good rankins is desirable, but not by many.

you may have all those with good rankings, but traffic is what counts.

Find out what kind of traffic you get compared to the amount of searches there are available for that term (with whatever tools you find usefull) then that will tell you how good your sites are. And what kind of revenue you should be generating.

your names will be mostly new and wont have much authority with google for many years.


Wordtracker: tourist guides 1 search
Adwords: tourist guides 9900

I dont trust these counts myself, but a good place to start with,

with that being said, it would takes weeks (not months like it should) for someone to get a similar ranking,

your keyword name may help you in this case, as theres not to much competition.

 

[gazzip]

Curious to see what a domainers thought is on this subject . . .

Would you rather own a domain with SE rankings or A strong .com?

I'd rather a strong .com - the ranking results depend on what the user types in (as well as seo etc) - if nobody is looking/searching for that term that gets you to the top then top results mean NADA - IMO

Also depends on how strong the .com is of course, strongest ones get type in traffic anyway and are even more potent when properly developed.


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[-REECE-]

Good points Gazzip, agreed (although if you can get both, that really is the best of both worlds :] )

I'd rather a strong .com - the ranking results depend on what the user types in (as well as seo etc) - if nobody is looking/searching for that term that gets you to the top then top results mean NADA - IMO

Also depends on how strong the .com is of course, strongest ones get type in traffic anyway and are even more potent when properly developed.


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[garptrader]

Value of positioning

The value of the search engine positioning will depend on how often that keyword phrase is searched for, how much traffic it brings in, how targeted that traffic is and how a particular end user might value that traffic. I have one site that is in the number one Google position for its keywords but it doesn't get much traffic because noone searches for that phrase except me. It's a descriptive wedding-related domain but just not a highly-searched phrase. So I need to do some link building or other advertising to get traffic to that site. With little traffic how much would a wedding dress designer or bridal store chain pay for the domain? A local store wouldn't pay a dime because the traffic isn't targeted enough. Perhaps with enough traffic I could make some money from affiliate links, Adsense, etc.

 

[Robbie]

Thanks guys - This was just one name as an example.

One of my best ranked names is CheapRims.us - It see over 100 UV per day from SE

but I agree with everyones thoughts . . .

Revenue is key and Im making more with them built and through adsense vs parked.

I would obviously love to own strong .com domains but other ext I have picked up for reg fee is good.

i.e. TouristGuides.us has only been regged for a week and that spot already.

Look forward to more thoughts

 

[dmi]

Ranking on Google is what matters. Yahoo gives shitty traffic when compared to Google. Therefore, if I was buying, I wouldn't pay much for that site you mentioned.

It's not really that much about ranking only, it's about traffic that that ranking brings you. Traffic equals revenue.

 

[Pred]

the subject matter is key also

an alexa ranked social network site of say 600k aint worth a deal
ten to a penny

a site about diamonds say, with an alexa of 600k and quality traffic and good engine rankings is worth a deal to a few people

plus build on a good name in first instance is key imo
makes it sexier if it does well

 

[Pommy - The DN Doc]

This is a good question and I think that our outside lives effect our decisions here.

If you're "on the breadline", then you are much less likely to hold a low seo but good keyword dot com, espcially if you want to hold 1000s of such domain names - thats thousands of dollars every year, with little revenue. And you cant develop all of them and keep them all topical :zzz:.

If you're someone with a busy day job, you may be more likely to be able to afford a large portfolio of good sounding names as an investment - and use your outside earnings to pay for the portfolio.

In the first instance, the domains pay for themselves plus a bit more - they may hold more value that way if you are going to sell to resellers who value a portfolio based solely on price/earnings ratio.

In the latter case, good .coms with poor SEOs are more likely, in my view, to attract prestige seeking endusers and are more likely to have greater value to this subset of buyers.

As domainers, we need to know what our approach and strategy will be, just like in any other business...

 

[Sam]

Simple: Revenue X multiple of months depending on the market.

100 uv a day is pretty good! How well does it convert?

Agreed. Yahoo is useless for top rankings, google is where it matters.

 

[Robbie]

Simple: Revenue X multiple of months depending on the market.

100 uv a day is pretty good! How well does it convert?

Agreed. Yahoo is useless for top rankings, google is where it matters.

Thanks Sam - Im not really wanting to sell these sites just get a discussion going on rankings and value of rankings.

p.s Conversation rate on the site is excellent - Im looking for a wholesale partner to sell wheels in the usa - pm if interested anyone but otherwise lets discuss more detail about the value of rankings.


So if the sites were number one in Google they would be worth alot more?

 

[lincolndsp]

Simple: Revenue X multiple of months depending on the market.

100 uv a day is pretty good! How well does it convert?

Agreed. Yahoo is useless for top rankings, google is where it matters.

Top rankings on Yahoo are also useful - for high search-volume keywords.

 

[labrocca]

The issue is revenue. Since you already have these as built sites with adsense any buyer has to ask..."how can I make more money with it". That's really what many buyers look for. If you are making $25 a month I have to firmly believe I can increase that and then maybe I am willing to pay 10-18 months revenue for it.

The ranking is a great selling point though and so is a good keyword domain. Both can add value and help close a deal. Basically a website is a complete package where many parameters are considered by a buyer.

 

[DubDubDubDot]

The domain doesn't really matter for developed site sales. It's all about traffic and income history.

So it's hard to answer this question.

 

[onewordonly]

Ranking on Google is what matters.

Yes unfortunately this is the truth. Ranking on Yahoo does not mean that much really compared to getting on the first 3 results in Google, it could mean the difference between 10 visitors a day compared to 1,000. I would rather see Yahoo and other search engines have more weight instead of us all relying on one company GOOGLE but since people started the "Google It!" phase then we no longer have much choice.

 

[mansett]

Buying a site based only on its SE ranking is risky. The ranking can change overnight without any obvious reason, especially with Google. However, an old, well-established site is more likely to have stable rankings and is a more secure investment.

 

[Robbie]

Appreciate all comments guys.