strategy Share your creative outbound emails

[Joe N]

I was inspired by this post made by @Arpit131, and tonight I decided to craft a truly personalized email with attitude for an outbound sales attempt (will share in my next post).

I would love to make this thread a central resource for inspired ideas of how to grab the attention of a potential buyer with a well-written opening email. Members like @Ali have shared personalized intros in the past, and I know many found it incredibly helpful.

So post your original email creations, and let's give constructive feedback to one another on how to improve our email writing skills.

 

[frank-germany]

We first have to brainstorm together to come up the right outbound email before we even come to the point of testing it.

Once a consensus is achieved on what to use in an email then people can report their results if they wish to help others.

Frank, what is your suggestion about what a good outbound email should look like.

IMO

its not about discussing
and thinking

its all about testing
testing
testing

and it's your choice if you do it
or discuss it

 

[NickB]

Exactly, Richard.

Old-schoolers know this is the way into an organization. You want to make a ruckus, start moving your way through the org by first touching their secretary or whomever mans the main phone line.

Telling a decision maker you spoke with Cathy from another department will ease your chances at speaking with the person you need to speak with. Cathy likely told you who to speak with.

We live in a time where you can find any information about a company and it's employees with a few minutes of research, especially on social media. Take advantage.

No...why do this when you can use tools like lusha to get the decision makers direct phone numbers?Or emails....If you have to speak to the PA then do it, but nowadays you can get a direct dial or mobile number very easily....

 

[frank-germany]

No...why do this when you can use tools like lusha to get the decision makers direct phone numbers?Or emails....If you have to speak to the PA then do it, but nowadays you can get a direct dial or mobile number very easily....

thanks @NickB

that's real information

 

[oldtimer]

its not about discussing
and thinking

its all about testing
testing
testing

and it's your choice if you do it
or discuss it

Frank you're right, but we have to have something to test for.

If you have already found an outbound method that has passed all the tests and that you want to share it here then I am all ears, but otherwise perhaps you should allow this thread to develop and evolve for a few weeks so that we can hear everyone's input and experience so that we'll have something to test for.

IMO

 

[Randolph]

No...why do this when you can use tools like lusha to get the decision makers direct phone numbers?Or emails....If you have to speak to the PA then do it, but nowadays you can get a direct dial or mobile number very easily....

Receiving contact out of the blue

vs

Having a 10-minute conversation with another person in the org and having them tell you who would be best to talk to. Possibly having this trusted person warm your decision maker up before even speaking with you.


Which would have a higher conversion ratio?

The latter is how it works with real businesses and corporations, unless you're okay with an offer from the petty change fund.

 

[ThatNameGuy]

I completely agree.

With my prior statement, this should help you stay out of the "automatic" spam folder.

We must remember that the first line and a half will be seen in most email boxes, next to the subject line; That is why you must connect with them on the first line of the body.

The subject line is definitely the most important. I touched on this in the thread that motivated this thread.

A subject that is 3-5 words long has always worked best. For smaller companies or singular entities, the domain name as the subject itself can be all you need to draw interest. However, you must act based on the research you conducted prior to contacting.

I find myself using "A few thoughts" as subject lines these days. This is because I merge my ex-branding experience into my outbounds by giving useful insight that can help them, most often monetarily.


Also, the CEO is typically not the ideal receiver unless the company is <20 employees. They receive a flood of emails on the daily. Find their decision maker and let them forward further details to the Big Shot.

As you're aware, I own a dozen or so BoGo "BuyOneGetOne" domains like BoGoLotto, BoGoCasino, BoGoAir and BoGoBakery. Depending on the industry, I may take a different approach for each of these domains. In another industry I'm pretty familiar with, schools or classes were given in person and eventually online for outbound mailing (of all kinds) and outbound calling of all kinds. It would benefit this industry to do the same thing. Interesting, I learned at NamesCon in Vegas last year there are some real pros working at some of the brokerages who know much better how to do this than you or I. Unfortunately they are pretty secretive about it

 

[NickB]

Receiving contact out of the blue

vs

Having a 10-minute conversation with another person in the org and having them tell you who would be best to talk to. Possibly having this person warm your decision maker up before even speaking with you.


Which would have a higher conversion ratio?

The latter is how it works with real businesses and corporations, unless you're okay with an offer from the petty change fund.

Receiving contact out of the blue

vs

Having a 10-minute conversation with another person in the org and having them tell you who would be best to talk to. Possibly having this person warm your decision maker up before even speaking with you.


Which would have a higher conversion ratio?

The latter is how it works with real businesses and corporations, unless you're okay with an offer from the petty change fund.

This made me laugh - what do you know about outbound sales?

I have done this since I was 17, I am now in my 30s......

A senior decision maker of a company does not listen to the opinion of a secratary or PA - they get paid to make the decisons. All they do is pass the message on that you left!

All you have done is provide information to a 3rd party who has no control of the budget, is not paid to make any decisions and most probably did not understand wtf you where talking about....

Complete waste of your time and energy......

 

[frank-germany]

Frank you're right, but we have to have something to test for.

If you have already found a method that has passed all the tests and that you want to share it here then I am all ears, but otherwise perhaps you should allow this thread to develop and evolve for a few weeks so that we can hear everyone's input and experience so that we'll have something to test for.

IMO

yes you can do whatever you please

but as you can't decide which strategy is given on experience and knowledge
and which of hear-say and copying other peoples -maybe outdated- information

you are expecting too much from that "brainstorming"

and in 3 weeks time
you would KNOW a lot if you would start doing it

 

[ThatNameGuy]

Don't need to....it is what I do for a living have CHRO's CPO's, SVP's, VP's, senior directors, directors, global heads, heads and everything else in my network...

Knowing who they are is one thing, creating a relationship or dialogue is another....

They are my professional network not my domaining hobby network

Didn't I already share with you how I use Linikedin to create relationships and dialogue? Ask Rob Monster of Epik, the former CEO at GoDaddy or the CEO of the largest Health System in America? It's not rocket science, but it works if you know what you're doing.

 

[Randolph]

This made me laugh - what do you know about outbound sales?

I have done this since I was 17, I am now in my 30s......

A senior decision maker of a company does not listen to the opinion of a secratary or PA - they get paid to make the decisons. All they do is pass the message on that you left!

All you have done is provide information to a 3rd party who has no control of the budget, is not paid to make any decisions and most probably did not understand wtf you where talking about....

Complete waste of your time and energy......

I've noticed you enjoy attacking.

I am currently 30 and made my first dollar online at 12. I made my first 6-digit exit before I could drink alcohol. That being said, this isn't a contest to see who's bulge is bigger.

I am giving you tried and true methods that million and billion-dollar companies deploy through their sales departments.

If you choose not to believe, continue wasting your time and energy throwing stones at me, or continue as you were.

 

[oldtimer]

and copying other peoples -maybe outdated- information

Frank, just because you can never come up with any original ideas of your own that doesn't mean no one else can't.

Again I ask you what is your suggestion or idea for an ideal outbound email, if you have nothing to add to this thread then perhaps you should stop discouraging everyone else from contributing to this conversation.

IMO

 

[NickB]

I've noticed you enjoy attacking.

I am currently 30 and made my first dollar online at 12. I made my first 6-digit exit before I could drink alcohol. That being said, this isn't a contest to see who's bulge is bigger.

I am giving you tried and true methods that million and billion-dollar companies deploy through their sales departments.

If you choose not to believe, continue wasting your time and energy throwing stones at me, or continue as you were.

You are giving people the wrong advice when it comes to selling on the phone - that is what it is, take it how you like.......

I do not care when and how you made your dollars, but giving flippant and wrong advice about how to sell on the phone to people is not acceptable

I gave advice based on my personal experience in picking the phone up time and time again and getting results from it - you spout off about.......

"I am giving you tried and true methods that million and billion-dollar companies deploy through their sales departments."

The above quote is not your personal experience just a vague statement.........

 

[Randolph]

You are giving people the wrong advice when it comes to selling on the phone - that is what it is, take it how you like.......

I do not care when and how you made your dollars, but giving flippant and wrong advice about how to sell on the phone to people is not acceptable

I gave advice based on my personal experience in picking the phone up time and time again and getting results from it - you spout off about.......

"I am giving you tried and true methods that million and billion-dollar companies deploy through their sales departments."

The above quote is not your personal experience just a vague statement.........

We are done here.

I invite you to quote each of my posts here and enlighten the cohort by tearing them apart. Let them decide what works better.

 

[frank-germany]

when I wanted to see if an email is spam flagged or not
I used pipedrive ( http://pipedrive.internetagentur.com )
and send several versions of my intended email
from pipedrive to my gmail account

after that, I talked to the gmail support guy
and adjusted a few setup mistakes
that was the actual cause of the spam trigger
and not the "trigger words" published at help pages online

little changes unexpectedly make the trigger trig

and over time the trigger was effective
when it wasn't before

most emails got read
multiple times
even after years still get

I can't help you
when you don't use your own mail
and start testing

I sold a few domains
but it wasn't worth the hassle

 

[NickB]

We are done here.

I invite you to quote each of my posts here and enlighten the cohort by tearing them apart. Let them decide what works better.

You have provided nothing, just vague bullsh*t statements, have you ever picked the phone up and pitched a senior decision maker? Have you spent your time speaking to PA's and secretary's who promise you they will pass on your message and you never hear anything again until you speak to them 3 days later and get the same response, got years of rejections or people hanging up on you? Days where you make over 250 calls and only speak to 1 or 2 people? People saying they will send the paprwork and you never speak to them again?

All the above is negative sh*t you need to deal with and learn from, notice there is no self promotional bullsh*? None of my posts on here do that........so when I speak on this topic it is from a position of authority, not like domains which I am still learning about..

Really rubs me up the wrong way when people spout crap they know nothing about......

I'm done with you.......

 

[Joe N]

I think perhaps that we can all agree that there are myriad of tactics that can lead to conversion. What has worked (and continues to work) for one, may not for another. I'm sure a lot of it comes down to where our own personal strengths lie, along with a host of other factors and experiences.

I appreciate everyone's feedback so far. Lets try to keep it positive.

@NickB - I haven't done much in the way of calling executives directly. For me, it's not so much about the comfort level as it is about feeling like just another sleazy salesman that we've all hung up on dozens of times over the course of our lives.

Given your extensive experience here, could give us a little rundown on how you would start a conversation when cold-calling an exec from a target company? Do you usually try to land a sale in that first call, or is it simply to build a relationship?

 

[frank-germany]

You have provided nothing, just vague bullsh*t statements, have you ever picked the phone up and pitched a senior decision maker? Have you spent your time speaking to PA's and secretary's who promise you they will pass on your message and you never hear anything again until you speak to them 3 days later and get the same response, got years of rejections or people hanging up on you? Days where you make over 250 calls and only speak to 1 or 2 people? People saying they will send the paprwork and you never speak to them again?

All the above is negative sh*t you need to deal with and learn from, notice there is no self promotional bullsh*? None of my posts on here do that........so when I speak on this topic it is from a position of authority, not like domains which I am still learning about..

Really rubs me up the wrong way when people spout crap they know nothing about......

I'm done with you.......

thank you

 

[Randolph]

You have provided nothing, just vague bullsh*t statements, have you ever picked the phone up and pitched a senior decision maker? Have you spent your time speaking to PA's and secretary's who promise you they will pass on your message and you never hear anything again until you speak to them 3 days later and get the same response, got years of rejections or people hanging up on you? Days where you make over 250 calls and only speak to 1 or 2 people? People saying they will send the paprwork and you never speak to them again?

All the above is negative sh*t you need to deal with and learn from, notice there is no self promotional bullsh*? None of my posts on here do that........so when I speak on this topic it is from a position of authority, not like domains which I am still learning about..

Really rubs me up the wrong way when people spout crap they know nothing about......

I'm done with you.......

Looks as if randomly contacting people doesn't seem to get you great results, does it?

 

[frank-germany]

Looks as if randomly contacting people doesn't seem to get you great results, does it?

to me it looks like real life experience

 

[NickB]

Looks as if randomly contacting people doesn't seem to get you great results, does it?

LOL - this proves you know jack sh*t about calling people - still laughing out loud while I type.....

 

[NickB]

still laughing.....yeah all these executives are just sitting at their desk waiting for you to call them

EDIT:

Nowadays using Lusha to get speaking to a decision maker has drastically improved as you can get direct dials and mobiles.....the days of making hundreds of calls to speak to 1 person are by and large in the past.....you still have to make a large volume of calls to create a pipeline but it is much easier to speak to people nowadays...

 

[frank-germany]

 

[NickB]

I think perhaps that we can all agree that there are myriad of tactics that can lead to conversion. What has worked (and continues to work) for one, may not for another. I'm sure a lot of it comes down to where our own personal strengths lie, along with a host of other factors and experiences.

I appreciate everyone's feedback so far. Lets try to keep it positive.

@NickB - I haven't done much in the way of calling executives directly. For me, it's not so much about the comfort level as it is about feeling like just another sleazy salesman that we've all hung up on dozens of times over the course of our lives.

Given your extensive experience here, could give us a little rundown on how you would start a conversation when cold-calling an exec from a target company? Do you usually try to land a sale in that first call, or is it simply to build a relationship?

Good question - on the first call it is more about getting the introduction out/building a relationship, the days of a 1 call close are long gone.....

Who are you
What you do
Why your calling (pitch in a gentle way)
sending a proposition/information out to them
arranging a call back to answer any questions and see if they would like to proceed

The above is a basic structure to follow, more than likely they will need to speak to their team or have questions and you will need to make a few calls, but it is all about getting your point of view across on point and professionally, listening to them and answering their questions without waffling and asking the question "do you want to ahead and buy "xyz" (however you phrase it, you need to ask for the money)

Just be yourself, people buy from people not a robotic script.....

 

[oldtimer]

Guys lets keep it on the civilized side here, no reason to put others down, just give your suggestions and ideas about what you think works best or that you have had good results with and let the information accumulate on this thread. Be tolerant of other's opinions even if you think someone is giving a wrong advice, at the end the collective knowledge and wisdom gained through this thread will prevail, there is no need to fight over every post.

IMO

 

[alienbaba]

Hi Person,

I offer you a domain that is suitable for this project. Matter of fact, I think it’s perfect as it ticks all the boxes in the requirements you stated.

Unslain.com - $XXXXXX

unslain (ʌnˈsleɪn)
not killed or cut down.



Relevance to your requirements:

Being unslain strengthens hope of overcoming the next obstacle, making you excited about the future.
For eternity, you were never killed, so your DNA keeps living on, passing down every branch of your family tree.
Through scrapbooking, we can time travel through your history and witness the unslain legacy you left behind to bring us joy.



Requirement keywords:
Hope, Excited about the Future, Eternity, Living on, Family tree, Scrapbooking, Time travel, Legacy, Joy.



Unslain is a word that denotes legacy. It has a classical feeling and is usually found in historical texts describing heroic figures and deities. It is a synonym of undefeated.

It has a lot of potential use across niches like gaming, film, apparel, history etc. It is on par with words such as ancestry, legacy, monarchy.

I hope you like it. The price is very negotiable. To the success of this project.


Kind Regards,