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An ideal outbound email

Labeled as discuss in Domain Selling and Domain Sales, started by Arpit131, Jan 9, 2020

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  1. Arpit131

    Arpit131 Top Member Epik.com Staff VIP

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    I was recently taking a course on Product Management and there came a topic in user research where we need inputs from users and send them an email to discuss the possibility of an interview with our user. Here are 3 things that I believe can be applied to domaining too:

    1) Be short
    The entire email should be between 4-7 sentences according to research. If larger, it would greatly reduce the response rate.

    2) Be personal
    You should always include a couple of lines about how you came across their email/website etc. and then make it personal. Personalization is the key. Automation is bound to fail

    3) Be valuable
    Always write your email in a way that shows the value for your user. Tell them that you seem to be growing pretty fast, or look like an expert in their industry or something of that sort.

    Things to remember:

    In the introduction part, you should introduce them and not yoruself. As in, how you came across their article or blog or website or email and how it was brilliant. In our case, we may write something as "I came across your website while looking for car rental in NYC" which seems to have a pretty great number of searches or something of that sort.

    Attaching a sample email that PMs send. Now I am not sure how much can this be exactly copied, but a quick format in terms of action or setting up a meeting or introduction could be something that can be used.

    Screenshot 2020-01-08 at 11.43.36 PM.png

    There seems to be good response from a PM perspective on this one. Maybe if we tweak it to our advantage and usage, it may work for us as well.

    Anything that has worked for you in outbound specifically?
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Abdullah Abdullah

    Abdullah Abdullah Top Contributor VIP

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    Very interesting view. I remember Ali Zandi once covered such technique and that it was getting response.
     
  3. Joe Nichols

    Joe Nichols Common sense consultant VIP

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    I remember reading that content from Ali as well. He was big into personalizing his emails; making them sound friendly without losing their professionalism.

    I've always kept mine extremely short and to-the-point, since I'm worried that any attempts to befriend the recipient will only come across as sleazy.

    That being said, I do like the approach you're discussing, @Arpit131. Introducing yourself by explaining how you found their name/company could be a nice segue into pitching your domain.

    Thanks for sharing.
     
  4. satyadeep singh

    satyadeep singh Established Member

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    nice Arpit131, can you make a example outbound email to approach our end user.
     
  5. bmugford

    bmugford www.DataCube.com PRO VIP ICA Member ★★★★★★★★★★

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    The OP brings up some good points, but as far as outbound goes that would take an awful lot of time and energy to personalize multiple emails like that.

    It might make sense if you have a quality domain you are pitching to a handful of people, but I can't really see that being feasible on a large scale with outbound domain sales.

    Brad
     
  6. Windoms

    Windoms Top Contributor VIP

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  7. BaileyUK

    BaileyUK Account Closed (Requested) VIP

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    Good stuff Arpit131
    Just as an addition to those wishing to apply this method to any sales outbound. Domains or other.

    Do think long and hard about that "Subject Line" you put in your email. 95% of my inbound emails hit the delete button and are never opened. In many ways I'm grateful that most inbound emails come straight to the point in the subject line.

    However, I personally do try to focus on getting my outbound emails opened and that 'subject-text' line is almost as important as content. This does require a little bit of time in getting briefly familiar with my intended recipient and his/her business, And Not having my subject-line looking like a standard intro.

    Personification is great in content but all must admit those intro lines that include your personal name in the Subject-line' are almost a No-Go these days - It's such an old-hand spam line its become an auto delete.

    My personal KILL-IT example
    "Hello Raymond" nobody calls me Raymond except my mother & of course on old whois data
     
    Last edited: Jan 9, 2020
  8. Matt Morgan

    Matt Morgan Established Member

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    Personalization the mail is good as it shows the reader that you have taken time to research them and their company.

    It is good to spend some time to do this,even if it is a few hours to look into the company and person you are emailing.
     
  9. uzver

    uzver Established Member PRO

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    Imagine you’re reaching out to keywordSomething.com owner with something like: “I came across your website during [...]. And coincidentally I’ve got a keyword.com that fits this niche. Can you suggest/help/advise [...]?”

    It does look lame to me since I only hold a single copy of a product (domain) and I’m approaching the company who’s clearly the potential end user of my product.

    I regularly read email templates (Yesware has lots of such examples on their blog) that work well for industries outside of the domaining, but I don’t see how they can be applied here. We don’t meet on conferences with buyers, we don’t read their books/articles. And even when we do come across their website coincidentally — there is a very obvious reason why I want to connect.

    As to the subject line, “domain.com” always worked for me as I contacted targeted users.
     
  10. topdom

    topdom Top Contributor VIP

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    Start with, the domain name,
    tell them why they may want it, unless it is obvious;
    mention anything which may make them want that domain,
    for example if it is a new tld domain, show a professional site built on that tld.
    Mention appraisal prices, if this may help, but don't say what the price is ;
    instead show the price on the landing page (so you can change it anytime, and they won't notice it, if they do, they will think you are dishonest or desparate).
    If your price is very low, say, this is a limited offer.

    Does it work: No.
    But maybe if you contact the right person, it would.
    ................
    personalisation: logically a bad idea. this would mean, you bought that domain to sell it to them, they are the target. so it will be your choice if they buy that domain, which people hate. People enjoy making their own choices whatever the cost, and hate it if someone else forces them to do something even if that thing is great for them.
    ...................
    I have an outbound idea which can work, but would require too much time..

    Send more than one messages using different identities to the target, and don't make your intention obvious.. when they read your interesting message, they will tell their friends about it, and while discussing it, that idea will get stuck in their mind. For example send a message praising .life domains "without any intentions"... And after 2-3 weeks send another message from another direction from "another person" which make them make their final decision: buy.
     
    Last edited: Jan 13, 2020
  11. ArielT

    ArielT Top Contributor VIP

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    I have Been testing this:

    Hi,

    I have example.* for sale.

    Are you interested?
     
  12. uzver

    uzver Established Member PRO

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    This is close to what I use.

    I also add something like “I thought you would like to know that this rare name is available as it may be a perfect upgrade for your website.com.

    Btw, I think it's better to avoid the word "sale" to avoid being flagged as spam.
     
  13. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    whenever I get these kinds of mails
    I will delete them immediately


    View attachment 141005
     
    Last edited: Jan 14, 2020
  14. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    yes Al Zandi, Belone, Dicker, Monster
    all great guys
    who know what they do
     
  15. uzver

    uzver Established Member PRO

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    I second that. It smells BS right from the start and I don’t even bother to read this.
     
  16. Arpit131

    Arpit131 Top Member Epik.com Staff VIP

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    Thanks! What has been working for you in terms of outbound?

    I have covered it in my book which is there in the signature. Not promoting it since it is free with no email or anything required. You may find other links here on NamePros as well with outbound emails.

    Absolutely Brad! It becomes extremely difficult for smaller sales. I try using this for names that I am seeking at least low $$$$
     
  17. Arpit131

    Arpit131 Top Member Epik.com Staff VIP

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    What kind of subject line would you suggest?
    How is your open rate with the domain dot com in the subject line. It seems a bit odd promoting it directly.
    Looks like too much effort. Has it worked for you? Maybe the name was good in your case?
     
  18. Joe Nichols

    Joe Nichols Common sense consultant VIP

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    I've always kept my emails very short and to the point. Something along the lines of:


    Hi <first name>,

    I'm reaching out to let you know we're selling a domain name that <company> may be interested in acquiring:

    <domain name>


    And then my closing line varies between asking them to call me or posing some kind of question to garner a response.

    I would say I only get an answer to about 10% of my emails, though, so I'd be interested to see if an even more personalized approach might work.
     
  19. uzver

    uzver Established Member PRO

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    Open rate is always good since I target well, and I believe recipients were genuinely interested in the domain I promote (I don’t say interested in buying, though). I no longer use Yesware where all reports were stored, and I can’t backup my claim with data so please take it as you will :xf.wink:

    In 2018-2019, my outbound activities were negligible. I’m starting again.. and taking it slowly. In the last 7 days I sent only around 35 emails and open rate was 45-50%. Subject lines used:
    - KeywordKeyword.com
    - KeywordKeyword .com
    - KeywordKeyword dot com
    - Regarding KeywordKeyword.com domain

    I don’t agree with you on the “odd” part. To me, it makes total sense — my subject line reflects the content of the email precisely.

    You know, when a company sends me an email with the intention to advertise on my website (not related to domaining), they usually put “Ad placement on your website” in the subject, the don’t put “Quick note” and other BS.
     
    Last edited: Jan 18, 2020
  20. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    I do same

    I put domain in subject

    and in body I tell them its for sale
    2 sentences

    and my sig



    I live under the impression that people are clever enough
    to skip through the dust
    so I don't send them dust

    I don't do often
    and I don't have many sales that way

    but I have a very high open rate
    over 50% at least

    more or less everybody reads it
     
  21. Randolph

    Randolph Reverse Engineer

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    I think everyone should outbound constantly. If you don't think it's viable/worthwhile, even for low-mid $xxx sales, you haven't outbounded enough — you're just inexperienced, scared, or drank the 1% sell-through rate Kool-Aid.

    It takes no more than 30 seconds to compose a message, and finding 100 prospects will eventually take you but an hour.

    This is the most ROI positive game you're able to play — no excuses.


    These three things can be used for outbound in any industry. You can and should build your network on Twitter, LinkedIn, etc in the same manner.

    Intro
    Always keep the message short — try to talk in statements, giving each their own line, as opposed to a single paragraph.

    As mentioned, play on their heart strings by mentioning something such as an article, their company, or even just their social feed.

    The Ask
    Never beat around the bush; Do not start with "I hope this message finds you well" and other conversation that means nothing.

    Get straight to your point — if you're selling something, sell it, or ask for what you want.

    Value Proposition
    Finish it with what you can do for them. We all have something to do and time isn't free. You must give value.

    Give them a few contact mediums, let them pick the least abrasive. Do not ask for a 15 minute call in your opener.


    Just a few (random) points:

    - More is not better; 5 thoughtful messages will outperform 500 email blasts. There are nearly 8 billion people on this planet, don't waste any time on untargeted leads.

    - The most natural and lightest messages will be the most successful. Keep subject lines to 3-5 words max. These are dynamic, never send with the same subject or you'll get sent to spam or the bin due to irrelevance. Act natural.

    - I find the best subject line for domain outbound is simply the domain name and nothing else. Most of the time, not every time.

    - Most people are active socially, whether it's an individual or company. Warm your lead up by following them on social media and liking/interacting with their content before the ask.

    - We remember more of the first and last things we read. So, starting off on a light note by talking about them (not you), sandwiching your ask in the middle, and ending with your value proposition is the easiest way to get a reply.


    (If you're looking for an outbound script or places to find/scrape leads, reply here with a scenario and I'll come back with a tailored script and or targets/tools. This could be invaluable to everyone.)
     
    Last edited: Jan 19, 2020
  22. Grego85

    Grego85 Quality.Domains VIP

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    I believe the ideal outbound email should be 2 sentences, 3 tops.

    The more words you write, the more likely your email is to be identified as spam. The more words you write, the less likely the recipient will want to read it.

    Things like telling them what their own job position is or what domain names they already own, just for the sake of "personalization" is unnecessary, and can even be considered patronizing.
     
    Last edited: Jan 19, 2020
  23. ArielT

    ArielT Top Contributor VIP

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    Also I think it's a good idea to put a link to the for sale landing page to facilitate the process

    Has anyone tried image ads on twitter etc to target the specific potencial interested people?
     
    Last edited: Jan 19, 2020
  24. Chacha Wixard

    Chacha Wixard Established Member

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    May be you should "catch all" email on your dot com domains, then if there is other tld emails come to your inbox you reply with an offer.

    I give you example. You own domain example.com and you catch all email *@example.com. Your target is owners who have example.* (any tld). Sometimes (I do see in my inbox because I own a com that other has a online tld) you get incoming real business email that sender typo the tld to dot com. Forward that email to the owner of the other domain and try to offer!
     
  25. Randolph

    Randolph Reverse Engineer

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    This is worth touching on as others have mentioned this above.

    Too much personalization is definitely a turn off. The right amount is just enough to show you didn't send the same message to 1000 others.

    This (bad):

    "Hey Greg(o), I did a Google search and found out you live down the street from me in Arizona. We should meet at Snooze and talk business."

    vs.

    This (good):

    "Hey Greg(o), I noticed you're into online streaming domains and I have a category killer you may be interested in, ______.com"
     

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