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Share your creative outbound emails

Labeled as strategy in Domain Selling and Domain Sales started by Joe Nichols, Jan 23, 2020.

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  1. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    that true for every outbound email

    and thats why there is an exception

    1) in B2 to B2 communication
    2) when you can assume that the recipient is interested in the offer

    at least in germany

    disclaimer
    I am no lawyer
     
    Last edited: Jan 26, 2020
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  2. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    So allow us to all learn together here by brainstorming and exchanging ideas that can lead us to finding a way to do outbound Properly and Effectively.

    IMO
     
  3. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    so what is your suggestion
    how can we do a clean outbound?
     
  4. tonyk2000

    tonyk2000 Top Contributor VIP ★★★★★★★★★★

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    Some endusers disagree. Anybody doing B2B communications calling it "outbound" was already reported to spamcop and/or his hosting or ISP, >1 times. Or will be reported by somebody, earlier or later. As a matter of fact.
     
  5. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    I have already posted some of my suggestions earlier, but you have to give this thread some time so that we can hear from everyone else so that way we can analyze all the different cases and possibilities in order to figure out what the ideal outbound email is for each specific situation.

    The important thing here is for you and others not to stand in the way of constructive exchange of ideas and experiences.

    IMO
     
    Last edited: Jan 26, 2020
  6. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    aka "shut up"
    let me think
     
  7. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    Not at all, you can contribute to this subject in a positive and constructive way just like everyone else, but we should not turn every post in to an argument, lets hear from everyone else and then come up with a consensus as to what an ideal and proper outbound email is for every different situation. IMO

    that's it for now, good luck
     
    Last edited: Jan 26, 2020
  8. tomcarl

    tomcarl Top Contributor VIP

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    When I would do outbound, I got best results when I included a short vision/idea of what it could be used for, whether it be creating a blog, setting up a directory, etc. The more specific and detailed the better, but only a few sentences.

    Get creative and sell your idea along with the domain, 2 for 1. Plus it builds a rapport, and if they enjoyed the read and liked the idea, you'll usually get a reply with a few sentences, even if not interested.
     
    Last edited: Jan 26, 2020
  9. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    @oldtimer
    I have set you to be ignored
    maybe you want to do the same with me
     
  10. WhoaDomain.com

    WhoaDomain.com WhoaDomain.com Gold Account VIP

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    Yikes! This sure devolved quickly! Can't we all just Get along guys? lol

    We're all comrades here.:xf.grin:
     
  11. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    Sorry to hear that, didn't mean to be so harsh, but then I didn't think it was right for you to be encouraging everyone to spam. For what it's worth I enjoyed some of our debate as you presented a good challenge, but if you wish to choose the path of Hate and Division I guess there is not much that I can do about it.

    May you be at peace with yourself,

    Take care.
     
    Last edited: Jan 27, 2020
  12. Joe Nichols

    Joe Nichols Common sense consultant VIP

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    I've been away from the computer for the day, but it looks like we're still having some great contributions here (with a few disagreements mixed in, but that's bound to happen in any thread).

    I'd like to draw attention back to this post made by @Bob Hawkes:

    To clarify, I definitely don't want anyone to feel that their opinion is not valid here. Even if you've never made a single attempt at proactively selling a domain name, you're still a consumer and a participant in the digital world. All views are welcome.

    I'm also pleased to see that most who have contributed have been very forthcoming about their own personal successes (or lack thereof) with outbound marketing as it pertains to both domaining and business in general. Providing these details is fantastic because it helps to give readers a barometer of what is working today.

    With that in mind, a little about my own credentials (or lack thereof):
    • I have no professional marketing experience.
    • I engage in minimal amounts of outbound, primarily by email (100 to 150 emails during a year)
    • In the past 3 years, I have sold about 12 domains via outbound emailing, totalling approx $12k
    • I estimate that I have sold another five or six names via marketplace listings due to outbound efforts (but cannot verify this)
    With that out of the way, I'd like to turn to the information provided by Bob later in his post:

    I know Bob was speaking as a consumer, but these points are actually a great summation of a lot of the information that has been shared here.

    I personally think it can't be overstated that any outbound contact you send should be looked at through your critical consumer's eye. Would you read this email if you got it? Would you have any trust/faith in the sender?
     
    Last edited: Jan 27, 2020
  13. Joe Nichols

    Joe Nichols Common sense consultant VIP

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    I'd also like to come back to the discussion we were having about cold calls.

    @NickB shared some really excellent information here on how to go about making initial contact directly with the decision-makers of a company (thanks very much, Nick):

    https://www.namepros.com/threads/share-your-creative-outbound-emails.1173816/page-4#post-7603698

    Earlier in the thread, @Randolph also shared the cold-call strategy that he favours:
    Randolph, would you be willing to expand on your method a bit more as well? Suppose you have a target domain name buyer (company) in mind. Who is typically your first point of contact within the company, and how do you steer that first conversation to gain trust and work yourself toward a conversation with the eventual decision-maker?
     
    Last edited: Jan 27, 2020
  14. topdom

    topdom Established Member

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    Make it interesting enough, so since they are probably not ready yet, they will keep that email, think about it, and one day will say, this guy is right and doing me a favor, I will buy if the price is right.
    ...
    It is a good thing if you can make them make an offer at Sedo even if their budget is low, so in the future, if not sold, you can add a low BIN, and they will know about it, and maybe buy. But if the bidder was another marketplace (AN, domainagents,..), or flippers, this won't work.
     
  15. Tony Blessed

    Tony Blessed Established Member Epik.com Staff

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    At the end of my outbound email, I have the last sentence as a question to draw more conversation. This strategy works for me most of the time
     
  16. koolishman

    koolishman Upgraded Member Blue Account

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    An example please.
     
  17. Joe Nichols

    Joe Nichols Common sense consultant VIP

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    Thanks @topdom. Are you able to share some specific content that has worked for you?
     
  18. Namersen

    Namersen Established Member

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    Did you test by chance html vs. plain text, links vs. no links and having a tracking pixel with respect to triggering?
     
  19. topdom

    topdom Established Member

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    Nothing works for me. I may have sent emails for 5-10 percent of my domains (like, 1 email to 1 company for each). They almost never get any response, and if they do it is like an automated message saying we will respond within 24 hours, but it never happens. So I can never sell any domains via outbounding, directly. But domains I tried to sell may have a slightly higher chance of being sold eventually (after several months), but in any case, no communication is involved. (If I knew how to get a response to a reasonable email, I would be a superman by now. )
     
    Last edited: Jan 27, 2020
  20. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    of-course
    and I've always used a tracking pixel
    that's why I knew it worked
     
  21. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    that's not
    "like an automated response"

    that is:
    automated response


    you are more superman as the "thinkers"
    as you did something
     
    Last edited: Jan 27, 2020
  22. Grego85

    Grego85 Quality.Domains

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    I wouldn't mind seeing some examples from some of the experts that have been participating in the thread.

    Thanks to Frank for posting the exact email that got him the sale! One of the most helpful posts in thread IMO.
     
    Last edited: Jan 27, 2020
  23. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    I believe that disagreements over what an ideal outbound email might be is okay as domainers operate at many different levels and have different domains as far as quality and value are concerned, but I don't think that there should be any disagreement on the fact that people here should not be encouraging and teaching others how to spam or support those who are engaging in such practices.

    Perhaps it would have been better if you had some rules and disclaimers in your original post although you might still be able to do so if you contact the NamePros support. Perhaps you can also change the title so that it doesn't just focus on emailing and also to include the fact in your original post that all constructive ideas and proper methods of outbouning are welcomed to be discussed here even if it's from a newbie that hasn't sold any domains yet, because as we have seen here there is no guarantee that those whom we consider to be experienced know exactly what they are doing.

    Again thanks for creating this thread, but you have to keep it under control so it doesn't turn in to a guide for spamming (as you say, people should just use some common sense here).

    IMO
     
    Last edited: Jan 27, 2020
  24. Grego85

    Grego85 Quality.Domains

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    ^ I believe what you described in your first post in this thread (which was informative, thank you) could be considered spam just like everyone else's. Yours is just longer winded, more convoluted, more "salesy", and sort of like pandering.

    When I open an email and see the 3 paragraphs long, a bunch of question marks, mentioning some basic fact about me that they obviously took from social media, I hit delete immediately & blacklist. Sales drivel is the worst! To me, that is spam.

    And by the definition of spam presented by another member in this thread, basically, every email ever sent by a non-colleague, friend, or family member in the history of the internet is spam.
     
    Last edited: Jan 27, 2020
  25. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    My post above wasn't meant to blame you as I think of you as someone who has fallen victim to the misinformation and the wrong strategies that are being provided by some of the members here, I just don't want to see more people fall victim to the wrong methods that are being taught here by some of the members who might not even know the definition of spamming. As you recall I strongly emphasized on contacting one potential buyer at a time and to only do that for high quality domains that might be a perfect fit for the field of their operation and their product and services.

    So far I have been thinking of you as an honest domainer who was helping others get some nice New gTLD domains at bargain prices, and as such do you honestly think that it's okay to send hundreds of emails for each domain like some of the people that you are praising here are telling others to do (what they are teaching others to do is the definition of spamming).

    And do you honestly think that there is no difference between sending hundreds of generic emails for one domain as suggested by some versus sending one targeted email for each domain at a time.

    IMO
     
    Last edited: Jan 28, 2020

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