strategy Share your creative outbound emails

[Joe N]

I was inspired by this post made by @Arpit131, and tonight I decided to craft a truly personalized email with attitude for an outbound sales attempt (will share in my next post).

I would love to make this thread a central resource for inspired ideas of how to grab the attention of a potential buyer with a well-written opening email. Members like @Ali have shared personalized intros in the past, and I know many found it incredibly helpful.

So post your original email creations, and let's give constructive feedback to one another on how to improve our email writing skills.

 

[Internet.Domains]

I had actually read an article about the exec in question, and he had recently bought an expensive sports car - not because it was a practical choice, but to experience the indulgence of those few seconds when he accelerates on the open road. The fluff in the email was an attempt to connect with that raw, emotional desire.

I agree with your strategy. Customizing an email based on the personality traits of a prospect is absolutely beneficial to making a connection.

 

[nafti]

Mine is quite long but it’s what I have been using and had some luck with it last year.....

“
Hello xxxxxx

I would like to introduce myself. My name is /E/l/d/r/e/d/ L/a/n/g/d/o/n/ from Brampton, Ontario Canada. I am the owner of Be.ca.

I am currently reaching out to different companies across Canada that might have an interest in purchasing this rare, 2 letter, one word domain name to further solidify their brand and online presence.

I believe Be.ca would be a perfect fit for your business/company as I have noticed that Xxxxx (company) Marketing is one a few companies that could use Be.ca as your main domain name with your “Be Yourself” campaign.

Just a portion of companies switching over to shorter, easier to remember domains include Industrial Alliance acquiring ia.ca,
ARCA investments acquiring ar.ca , and Investors Group acquiring ig.ca.

I look forward in hearing back from you to discuss further.

Regards,

E/l/d/r/e/d L/a/n/g/d/o/n
Be.ca
Xxx-xxx-xxxx (phone number)

 

[Joe N]

Mine is quite long but it’s what I have been using and had some luck with it last year.....

“
Hello xxxxxx

I would like to introduce myself. My name is Eldred Langdon from Brampton, Ontario Canada. I am the owner of Be.ca.

I am currently reaching out to different companies across Canada that might have an interest in purchasing this rare, 2 letter, one word domain name to further solidify their brand and online presence.

I believe Be.ca would be a prefect fit for your business/company as I have noticed that Xxxxx (company) Marketing is one a few companies that could use Be.ca as your main domain name with your “Be Yourself” campaign.

Just a portion of companies switching over to shorter, easier to remember domains include Industrial Alliance acquiring ia.ca,
ARCA investments acquiring ar.ca , and Investors Group acquiring ig.ca.

I look forward in hearing back from you to discuss further.

Regards,

Eldred Langdon
Be.ca
Xxx-xxx-xxxx (phone number)

Although it's a bit longer, I like it a lot. It's personal, professional, and has a nice friendly tone to it.

Thanks for sharing!

 

[AboGamil]

too small message will be good for all
Dear Sir / Madam

Domain Name: xxxxx Available for Sale .

Are you interested?

Regards

Ahmed
that is all

 

[Grego85]

Here is what I'm using at the moment. Please feel free to give any feedback..

Dear Mr. / Ms. [Last Name],

I wanted to reach out to let you know the domain name: "Domain.Name" has become available. I wanted to see if you would be interested?

Best regards,
Me

That is what I use for a CEO or Owner

if it is to a VP or Marketing director I change it a bit to this:

I wanted to reach out to let you know the domain name: "Domain.Name" has become available. I believe this name could be a great digital asset for [Their Company], and I wanted to see if you would be interested?

Best regards,
Me


I use different subject lines, but usually its something like: Reaching out about "Domain.Name" name

 

[Reddstagg]

Here is what I'm using at the moment. Please feel free to give any feedback..

Dear Mr. / Ms. [Last Name],

I wanted to reach out to let you know the domain name: "Domain.Name" has become available. I wanted to see if you would be interested?

Best regards,
Me

That is what I use for a CEO or Owner

if it is to a VP or Marketing director I change it a bit to this:

I wanted to reach out to let you know the domain name: "Domain.Name" has become available. I believe this name could be a great digital asset for [Their Company], and I wanted to see if you would be interested?

Best regards,
Me


I use different subject lines, but usually its something like: Reaching out about "Domain.Name" name

Good evening,

Would you ever consider just putting the domain name that's for sale in the subject box and nothing else?

Keeps it plain, simple and to a small degree self-explanatory.

I've not out bounded myself yet but I think professional and straight to the point is best. Busy people have no time for padding in e-mails.

Please et me know what you think.

Regards,

Reddstagg

 

[Grego85]

Good evening,

Would you ever consider just putting the domain name that's for sale in the subject box and nothing else?

Keeps it plain, simple and to a small degree self-explanatory.

I've not out bounded myself yet but I think professional and straight to the point is best. Busy people have no time for padding in e-mails.

Please et me know what you think.

Regards,

Reddstagg

Thanks for the feedback!

I definitely would consider doing that, and I have in the past. I was afraid that some may not understand just the domain as being a domain since I sell only new gtld names, and it is less obvious to many. That is why I started putting name after the domain. Then I decided to try making it a bit more personal by adding the reaching out part, just to seem less bot-like.

I will return to using just the domain itself in many of my outbounds

 

[Reddstagg]

Thanks for the feedback!

I definitely would consider doing that, and I have in the past. I was afraid that some may not understand just the domain as being a domain since I sell only new gtld names, and it is less obvious to many. That is why I started putting name after the domain. Then I decided to try making it a bit more personal by adding the reaching out part, just to seem less bot-like.

I will return to using just the domain itself in many of my outbounds

Thanks for your comments.

I guess I'm just seeing it a a slight mis-read within the context of someone's busy inbox for mails. It's like a typo of sorts when you're not completely sure what you just read but you're eye is drawn to the subject box automatically as the name is like your company name or similar.

For that fleeting second the person opening your e-mail will still believe it is company related.

I think that's then the moment when they've opened and read the e-mail when the contents of same should be professional, brief and 100% on point.

Less is definitely more in this instance.

Regards,

Reddstagg

 

[cabotower]

received this email today:
-

pressmiami.com will be put back on the market soon, we are taking in offers from any interested parties at the moment. Please let us know.
Have a nice day!
-
could it be the perfect outbound email? it could be ,if the link worked.

 

[Joe N]

received this email today:
-

pressmiami.com will be put back on the market soon, we are taking in offers from any interested parties at the moment. Please let us know.
Have a nice day!
-
could it be the perfect outbound email? it could be ,if the link worked.

Ha! I get multiple emails like this per week, usually some horrible variation of a name I own.

"Hey, we see you own BeyondWeed. You should know that WeedisBeyond will be on the market soon."

 

[cabotower]

Ha! I get multiple emails like this per week, usually some horrible variation of a name I own.

"Hey, we see you own BeyondWeed. You should know that WeedisBeyond will be on the market soon."

yes,i own several 'doctorsexpress+geoname.com, i think that is it. i actually liked the pitch. short, direct and polite.

 

[Henry Y]

I just tried outbound and don't know if my outbound emails are good or not. My outbound emails may be long (1xx-2xx words), but are personalized and considerate:

1st paragraph: State that I am the owner of a domain and the domain fits the email recipient's business.
2nd paragraph (probably the longest paragraph): Briefly state why the domain is beneficial to the email recipient's business in bullet points.
3rd paragraph: State the ask price and purchase methods.
4th paragraph: A closing sentence.

 

[cabotower]

I just tried outbound and don't know if my outbound emails are good or not. My outbound emails may be long (1xx-2xx words), but are personalized and considerate:

1st paragraph: State that I am the owner of a domain and the domain fits the email recipient's business.
2nd paragraph (probably the longest paragraph): Briefly state why the domain is beneficial to the email recipient's business in bullet points.
3rd paragraph: State the ask price and purchase methods.
4th paragraph: A closing sentence.

how about a link to your landing page?

 

[Henry Y]

how about a link to your landing page?

This is in my 3rd paragraph. I don't use hyperlink to prevent my outbound emails from being blocked or being considered as spams.

 

[Joe N]

I just tried outbound and don't know if my outbound emails are good or not. My outbound emails may be long (1xx-2xx words), but are personalized and considerate:

1st paragraph: State that I am the owner of a domain and the domain fits the email recipient's business.
2nd paragraph (probably the longest paragraph): Briefly state why the domain is beneficial to the email recipient's business in bullet points.
3rd paragraph: State the ask price and purchase methods.
4th paragraph: A closing sentence.

I might try leaving out the 2nd paragraph and the purchase methods in the intro email. See if they're interested, and then you can get into the other stuff if/when they're ready.

 

[Henry Y]

I might try leaving out the 2nd paragraph and the purchase methods in the intro email. See if they're interested, and then you can get into the other stuff if/when they're ready.

But I think the 2nd paragraph is the most critical part to grab their interests and to show my consideration of their business success. They are more likely to have interests and to reply when they know the benefits of acquiring the domains. Also if without the paragraph in the first email, there is a risk that if they set to block my future emails, there will be no chance to mention the benefits and to convince them to acquire the domains.

 

[Joe N]

But I think the 2nd paragraph is the most critical part to grab their interests and to show my consideration of their business success. They are more likely to have interests and to reply when they know the benefits of acquiring the domains. Also if without the paragraph in the first email, there is a risk that if they set to block my future emails, there will be no chance to mention the benefits and to convince them to acquire the domains.

It's possible... but put yourself in their position. Have you ever bought a product you weren't already looking for because the salesman told you how great it was without you even asking?

You're offering something that you hope they already need and understand the value of. If they don't get the value, and don't feel like they need it, there's no way an unsolicited email from a stranger is going to convince them otherwise.

 

[Henry Y]

It's possible... but put yourself in their position. Have you ever bought a product you weren't already looking for because the salesman told you how great it was without you even asking?

You're offering something that you hope they already need and understand the value of. If they don't get the value, and don't feel like they need it, there's no way an unsolicited email from a stranger is going to convince them otherwise.

Sometimes customers don't know they have need but indeed they need. Good salespeople can sell products that customers originally don't need and this is the value of salespeople.

The similar concept can be applied in outbound emails. I think the purpose of outbound emails is to let email recipients be aware of their needs, provoke their interests and convince them to acquire domains. Given that outbound emails are unsolicited emails from strangers as you said, we need to try our best to build trust in the first email because first impression is always very important. The 2nd paragraph related to benefits helps build trust by showing my consideration of their business success. So that's why I think the paragraph is critical. If they already know their needs and understand the value of the domains, they will send inbound emails to me instead of me sending outbound emails to them.

 

[Joe N]

Sometimes customers don't know they have need but indeed they need. Good salespeople can sell products that customers originally don't need and this is the value of salespeople.

The similar concept can be applied in outbound emails. I think the purpose of outbound emails is to let email recipients be aware of their needs, provoke their interests and convince them to acquire domains. Given that outbound emails are unsolicited emails from strangers as you said, we need to try our best to build trust in the first email because first impression is always very important. The 2nd paragraph related to benefits helps build trust by showing my consideration of their business success. So that's why I think the paragraph is critical. If they already know their needs and understand the value of the domains, they will send inbound emails to me instead of me sending outbound emails to them.

So you mentioned you're not sure if your emails are good or not. What part aren't you sure about? You sound pretty sure.

 

[Henry Y]

So you mentioned you're not sure if your emails are good or not. What part aren't you sure about? You sound pretty sure.

I am not sure about if the wordings I used in the outbound emails can grab their attention and convince them to take purchase action.