registries Rebrandly Partners with Rightside

[DaveX]

Just doing some reading and came across this announcement...

Rebrandly Partners With Rightside to Meet Demand for Branded Short Links
KIRKLAND, Wash., May 31, 2017 (GLOBE NEWSWIRE) -- Rightside Group, Ltd. (NASDAQ:NAME) and Rebrandly today announced a partnership that will make it easier for companies to create their own unique Branded Short Links that promote their brand and reflect their personality. The partnership is in response to a growing number of brands embracing Rightside’s new top-level domains (TLDs) in Branded Short Links, which improve trust, engagement, and name recognition over non-branded link shorteners.

“If you frequent social media, you’ve seen a growing use of short links, which are great when you are limited on space. But the links are typically a generic string of numbers and characters that completely miss the opportunity to showcase the brand,” said Scott Ryder, VP Registry at Rightside. “Rebrandly can now easily leverage Rightside’s portfolio of TLDs to provide their customers with trusted short links to connect with audiences.”

Here's a link to the full article: https://globenewswire.com/news-rele...e-to-Meet-Demand-for-Branded-Short-Links.html

 

[anantj]

While I still see some utility in short urls, a large reason for their popularity - Twitter's limited allowed length of tweets does not include URLs anymore. Which means I can include a 255 character url and it will be allowed on Twitter and not counted in the character limits... Not sure if the other benefits are worth paying for