strategy Real Estate Agents Use Domain Names Like This

[News]

Agents are embracing unique domains for each high-end home they sell.

Two years ago I leafed through an upscale Austin home magazine called Refine to understand how real estate agents use domain names to market premium properties. This weekend I received a current copy of the same publication and reviewed it to see if domain name usage changed.

• 78% of the homes have their own domain in 2017, compared to 54% in 2015.
• Of the homes that have domains, 55% use addresses (such as 3602MurilloCircle.com) in 2017. 73% used this type of domain in 2015.
• Of the homes that have domains, 45% use descriptive domains (such as RivercrestWaterfront.com) in 2017...

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[Kuffy]

Thanks for posting that. It gives me an idea for selling some of my geo-names.

 

[DelloHar]

As a general strategy, would you recommend investing in GEO-based real estate domains (such as CityName.estate, CityName.apartments etc) or in more generic (non-GEO) domains like LuxuryHomes.com, QualityApartments.com etc ?