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discuss PrivateLabelNutra.com bought by Brand.com owner

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Rich Gorman, the founder of Fulfillment.com, Brand.com, Segment.com, and other leading category domains, has announced today that he has acquired PrivateLabelNutra.com along with PrivateLabelNutraceuticals.com.

Source: Yahoo Finance

I didn't get the context. Man who owns names like Brand.com and Segment.com would want to purchase such a name. Is it even comparable to what he already owns? Why does this make the news?

Is there something I am missing out on - maybe the industry, the business, the keyword or something here?
 
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