For years (over 20 years at this point), I've been doing outbound domain sales in a few different ways. But my process has always been about the same:
I start with a Google search that include a keyword or related keywords that are in the domain I want to sell. Then I look at the search results, get a list of the websites (the domains) that are ranking for that keyword, as well as those bidding on PPC for that keyword. Then I contact each one, either by email or via their contact form. My initial outreach is to let them know that I have the domain and ask them if they're interested in acquiring it.
Using this exact process, I've been able to sell domains within an hour, and sometimes it's literally within 30 minutes. Sold one right before Christmas this year (two days before Christmas) within 30 minutes of sending out the emails.
I've always been searching for "a better way" to automate this entire process. Some old-timer domainers may recall a service that allowed you to put in a domain and it would pull the potential contacts for you, including related social media handles, whois data, etc. and give you their contact info. That service was up and running for a few months, and then someone bought the entire service and shut it down. I assume that it was because they wanted to use it for themselves.
About a year ago, I got together with a old friend in the industry who is the co-founder of Pitchbox (pitchbox.com), and wanted to prove to him that Pitchbox could be used to do outbound domain sales. Well, after about a year, I've finally been able to prove it. So much so that they've introduced a "domainer" version. It was $500/mo and now the domainer version is $200/mo.
The process, which I've described above is this, but it's now automated:
- start with a keyword, it does a Google search. You decide which keywords to give it.
- It pulls up to 12 contacts per website/domain, with name, linkedin profile, email address, company name, etc.
- You can curate that list of contacts, decide who to send to, etc.
- Once you have all those contacts, you can then start a drip email campaign to contact all those people (you can edit the templates).
- Just sit back and watch the inbox for domain buyers.
I've put together a few videos and an article detailing my process and results. I'm happy to answer any questions about my process, whether through the manual methods or using a tool like Pitchbox to automate the majority of it.
How to Sell Domain Names Using Pitchbox
https://www.billhartzer.com/domain-names/sell-domain-names-using-pitchbox-guide/
How to Sell Domain Names Using Outbound Sales & Pitchbox: Full Details with Results
One question that I get asked all the time though, is related to the domains themselves. Which domains work better than others? Or can I do this process with all domains?
Well the answer to that is that what I've learned by actually running hundreds of domains through this process is that certain domains work well, others do not. If it's a generic domain, meaning that it would apply to multiple industries and uses, then it's probably not going to work as well. For example, if it's a geo domain or if it's one that describes and industry or products/service, then it would be great, as you can find all the potential buyers through Google searches. But if it's generic, and a Google keyword search will not bring up potential buyers in the results, you'll have to get very creative with the Google searches or you will need to not use this method to sell the domain.
Questions or comments? Feel free to ask.
I start with a Google search that include a keyword or related keywords that are in the domain I want to sell. Then I look at the search results, get a list of the websites (the domains) that are ranking for that keyword, as well as those bidding on PPC for that keyword. Then I contact each one, either by email or via their contact form. My initial outreach is to let them know that I have the domain and ask them if they're interested in acquiring it.
Using this exact process, I've been able to sell domains within an hour, and sometimes it's literally within 30 minutes. Sold one right before Christmas this year (two days before Christmas) within 30 minutes of sending out the emails.
I've always been searching for "a better way" to automate this entire process. Some old-timer domainers may recall a service that allowed you to put in a domain and it would pull the potential contacts for you, including related social media handles, whois data, etc. and give you their contact info. That service was up and running for a few months, and then someone bought the entire service and shut it down. I assume that it was because they wanted to use it for themselves.
About a year ago, I got together with a old friend in the industry who is the co-founder of Pitchbox (pitchbox.com), and wanted to prove to him that Pitchbox could be used to do outbound domain sales. Well, after about a year, I've finally been able to prove it. So much so that they've introduced a "domainer" version. It was $500/mo and now the domainer version is $200/mo.
The process, which I've described above is this, but it's now automated:
- start with a keyword, it does a Google search. You decide which keywords to give it.
- It pulls up to 12 contacts per website/domain, with name, linkedin profile, email address, company name, etc.
- You can curate that list of contacts, decide who to send to, etc.
- Once you have all those contacts, you can then start a drip email campaign to contact all those people (you can edit the templates).
- Just sit back and watch the inbox for domain buyers.
I've put together a few videos and an article detailing my process and results. I'm happy to answer any questions about my process, whether through the manual methods or using a tool like Pitchbox to automate the majority of it.
How to Sell Domain Names Using Pitchbox
https://www.billhartzer.com/domain-names/sell-domain-names-using-pitchbox-guide/
How to Sell Domain Names Using Outbound Sales & Pitchbox: Full Details with Results
One question that I get asked all the time though, is related to the domains themselves. Which domains work better than others? Or can I do this process with all domains?
Well the answer to that is that what I've learned by actually running hundreds of domains through this process is that certain domains work well, others do not. If it's a generic domain, meaning that it would apply to multiple industries and uses, then it's probably not going to work as well. For example, if it's a geo domain or if it's one that describes and industry or products/service, then it would be great, as you can find all the potential buyers through Google searches. But if it's generic, and a Google keyword search will not bring up potential buyers in the results, you'll have to get very creative with the Google searches or you will need to not use this method to sell the domain.
Questions or comments? Feel free to ask.
