guide Outbound process for beginners

[rohitgoyal]

Hi All,

A lot of people struggle with outbound or complain about having no sales via inbound or marketplace. Well domaining is not a get rich scheme and it takes lots of time , hard-work , capital and luck to succeed in the same.

Though everyone would love to have xxxxx sales however you cant have such big ticket sales without pouring thousands of dollars and wait for long time for the right end users to approach you. This post is for the beginner who wish to have regular xxx or low xxxx sales and keep their domaining journey going on.

3 words Geo/keyword domains has very low chances of getting sold via landing page or marketplace even if you hold them for years. Such domains can be sold via outbound easily however you have to follow the practice properly.

There are number of steps and factors in the same. I will try to list few of them here for your understanding.

Let me first share the basic..

1. Outbound is a volume game. It may happen that you wont receive any response for your first 20 domains and than your 21st domain may get sold.

2. Price is big factor . $200-$499 is a sweet spot for normal geo domains.

3. Searches and cpc matters in case of Geo/keyword domains and its easier to sell domains with good metrics.

4. Follow up matters a lot as it hardly happens that you would sell domain in your first mail itself.

5. Certain niche sells faster than other niches. Location and country matters a lot as well.

6. One need to have lots of patience and a proper schedule to succeed in outbound.

Now back to the outbound process:-

1. Find leads:- There are basically 5 ways to find lead for your domain.

a) Google.com :- You can find the list of existing companies which are presently ranking for your keyword.You can use semrush.com to get first 100 result of google.com if you wish to avoid manual work.

b) Google map/yellow-pages:- You would find names and details of the companies which are registered for that keyword in that region. For geo domains , google map works better than google.com. There are automated tools which can fetch the google map results .

c) ZFbot.com/Domainiq.com :- Both these tools provide you list of the domain which are related to your domain or have same keyword like yours.

d) Socal media:- LinkedIn etc can be great source for finding potential end user for your domain.

e) Advertisers:- It makes sense to contact the advertisers who are advertising for the keyword of your domain. You can find the list of the same from semrush.com.

2. Finding email id:- There are 3 ways to find email id for the leads you have collected from above sources.

a) Whois.com/whoxy.com :- After gdpr whois is no more openly available however you still find email ids in 20-30% cases as compared to earlier days as few registrars still shows whois detail. Whoxy.com is a portal from where you can fetch whois details in bulk.

b) Hunter.io/adapt.io :- Such paid tools are great way to find email id of potential leads. However be aware that even though they are paid tools but still email id accuracy would be 60-70% only.

c) Website:- Lastly you may directly visit the website and collect email id from there.

3. Sending mails:- This is a tricky step as it is very difficult to send mails these days. Free email id provider like gmail , yahoo etc have strict spam policy and most of your mail would land in the spam folder. Now you have 2 options:-

a) Free email providers:- You can create multiple email ids with free email providers like gmail , yahoo, outlook etc.

b) Logicboxes panel based registrar:- There are some registrar which uses logic-box panel and they provide 2 free email id along with every domain. You would have to set up email id there and use their server to send mail. It works like charm as i have tried Bigrock.com and nettigritty.com.

c) Own server:- You can set up your own smtp server and purchase multiple ip for sending mails. It is a complicated and expensive way so wont be suggested in the initial days.

4. Pricing & follow up:-

a) Pricing:- Pricing plays a very big role especially in case of geo domains and 3 words emd domains. If you price them in $200-500 range than you can easily sell them. If it was a hand registered domain or purchased from go-daddy closeout than its a great roi.

b) Followup :- Now follow up can further be divided into 2 parts:-

1. Initial mail:- Suppose you collected 50 leads of end users for a particular domain and you sent mail to them. You may have received 1-2 response and no response from other leads. You can send a follow up mail after 2-3 weeks as its highly possible that many of them may have missed your initial mail or were out of office. Though never send more than 2 follow ups or else you would be spamming in general. Further be very careful not to send mail again to the same person who has already responded "No".

2. Price inquiry:- You have sent 50 mails and have received 3-4 price inquiry. You have sent them the details regarding the domain as well as your asking price. You should follow up every week or 2 regarding their interest. Under normal circumstances it takes 4-5 follow ups to finally sell a domain. It would hardly happen than you send them price and they immediately closed the deal.

5. Closing the deal:- You again have 3 options in this.

a) Paypal:- You can send a paypal invoice to the client and they can make the payment via them. I personally transfer the domain first and than ask for payment. It has never happened with me that client didn't make payment though their were delays in couple of cases. When you first transfer the domain and than ask for payment than it create trust factor in the eyes of end-users and deal closes faster. This works best in case of xxx deals as your risk factor is low.

b) Escrow :- You can create escrow account and ask the client to complete the transaction via that. Be aware that creating account at escrow is a tedious process and many times deal gets cancelled as end users do not want to take so much of headache. Escrow is recommended in case of xxxx and xxxxx deals and not at all recommended for xxx deals.

c) Marketplace:- If your domain is registered with Godaddy than you can ask the client to directly purchase from there or via landing pages like undeveloped.com. It works very well as these marketplace have high trust factor among the general public.


Some personal suggestions based on my experience of outbound.

1. Registrar:- If your domain is with Godaddy than it is easier to sell them . Godaddy is world's largest registrar and due to their massive advertising campaign everyone is aware about them. Most of the end user have account with godaddy or they dont mind opening account at Godaddy. If your domain is with any other registrar tha always do outbound after 60 days transfer lock is over.

2. Response time:- xxx purchases are normally spontaneous decision and end users immediately pay the same. If you receive a offer or end user agrees to your price than try to close the deal instantly. If you delay than their is high possibility that end user may change their mind or look for alternative options.

3. Related domains:- If you have a singular version than always purchase plural version as well if available. Further in case of Geo domain if you are marketing .com domain than always acquire cctld version of the same to be on safe side.

4. Calling :- If you receive a price inquiry than always try to call up the client as the possibility of leads getting closed increases manifold in case of calls rather than on mail.

5. Promo offer:- If you are into hand registered game than keep a keen eye on promo offers offered by various registrar. If you can grab promo offers for .com at $3-4 range than its always a winning game.

6. Expireddomains.net:- Thousands of domains expire on daily basis and you can find lots of decent domains in daily drop list which can easily be sold in xxx range via outbound.

Last but not the least , there is a very thin line between marketing and spamming and majority of newbies dont understand the difference. Outbound is great to have regular sales and to keep the cash register rolling but most of the time we end up doing spamming. Even though i am into outbound but i am strictly against spamming.

 

[rohitgoyal]

Which automated tool do you use to harvest Google maps mails ?

There are many paid tools like hunter.io , snov.io where you can harvest email ids in bulk...

 

[viniproject09]

If you explain your business model well on the domain show some good stats to an industry that has demand, Then yes, there more possibility for selling your domain. you have to put in efforts create a business model and then buy a domain, later you sell it at a good price.

 

[rohitgoyal]

If you explain your business model well on the domain show some good stats to an industry that has demand, Then yes, there more possibility for selling your domain. you have to put in efforts create a business model and then buy a domain, later you sell it at a good price.

Well to a extent I agree with your point... However with time you just get a guy feeling that which domain might sell and which won't so many times I just book domains without even researching on them and it works fine for me...

 

[DeeJay23]

I don't think anyone owes it to me to explain why they are not interested in my domain name so I would NEVER ask that personally, in any context

On my personal preference, I also think the same way since I'm a type of person that goes with the saying "one word is enough for a wise man". I'm still discovering things out, but my limited knowledge as of now is also telling me that it does not apply to sales. Hoping to hear some response from other members as well. A healthy discussion is an avenue for learning after all.

 

[Domains - Wanted]

You know you can train them to have success on their own then just train new ones..

Sure. But good luck with your business if this is your HR strategy

This is unless you are planning on starting a (paid) domaining school on the back of a successful domaining business

I'm happy to share and give free advice to newcomers. However, costly (in terms of both time and money) comprehensive, hands on training, that's something else entirely.

 

[biggie]

You raised a valid point and i would share my point of view which may or may not be up-to your expectation.

1. Most of the newbies purchase crap domains and start sending mail for them. As a result it becomes spam as such domains cant be used by anyone.

2. Suppose i have ilawyer.com.. I will goto zfbot.com and i would search for domain with "lawyer" as keyword , now i would receive 10,000 result... I know couple of people who would send out mail to all 10,000 leads which is not the right way to go ahead.

3. I have given strict instruction to my team that if any person ever says "No" than the same person should never receive mail again from our end. We even send apology mail in response and assure them that they wont receive mail from our end again.

These are couple of pointers which we follow and there are few more measures which we take Every company is into marketing and you can even call google and facebook as spammers as they show you advertisements without taking permission from you. Hence i clearly mentioned that there is very thin line between marketing and spamming. Yes those who are into outbound can be termed spammers however difference lies in the precautionary measure they take so that general public or end users do not get harassed.

Hi

Thanks for replying!

I totally agree with your perspective for examples 1 & 2.

#1 is the main sticking point.
there's plenty of advice on how to send solicitations and newbies soak that up like sponges.
but how much advice on buying the right domains is focused on and taken seriously.

however, #3 again, seems contrary if not a pure contradiction.

ie:
if, any person that says no, they should never receive mail again from your end -
then if you say, we even send them an apology letter. - contradicts that rule.

on the real, if I say no, I don't want another email from you apologizing.
just go away.

got a related thread here about emails from domainers:
https://www.namepros.com/threads/emails-from-domainers-selling-crap-names.742232/



but, I think when it comes to fb and goog ads, they get served by the pages you visit
those pages give permission or have sought permission to display ads from those providers.

it's the cookies, that leaves the crumbs, which produce the ads you see.

still, I commend you for at least having some "line" that you say you won't cross.
and... for being professional in your responses.

Good Luck!

imo….

 

[rohitgoyal]

@rohitgoyal I salute you for your immense knowledge in domain industry. You are a domain knowledge University.Hats off to you Rohit,

Ha ha ha thanks bro.... but you have gone a step ahead , I am no expert.... I am still a newbie who is learning on day to day basis... If I can than I don't mind sharing few learning with the community members.

 

[rohitgoyal]

talking about the registrar aspect. Most of my domains are registered with netsol

Talkin about the registrar. Most of my domains are with netsol. Is it really mandatory I wait for the 60 days lock to be over before i start outbounding

No it is not mandatory to wait for 60 days transfer lock but it's always recommend to start outbound after transfer lock is over or else you may risk of loosing potential client.

 

[NamesNewbie]

Just to add to your point.... Its 10 pm in India and must be 10 am in US.... I just called 2 clients who shared their number and asked to call and luckily both the deal closed. One was for $499 and another for $649 and both the domains were hand registered last month.

That's great to know, thank you for being so detailed with your answer! Also, if you don't mind sharing, what do you use for calling these prospects? I don't think WhatsApp is commonly used there, and ISD calling can be quite expensive...

 

[TERADOMAIN]

Hey,

Hahaha today morning I accidentally post my response to you accidentally in other outbound post thinking it was by you. Now I am correcting my mistake by posting here in right place. Hahahha. Please see my response below. Hahhaha


How are you Rohit?? I hope you are doing great. First of all thanks for sharing your view and experience with others it shows how helpful you are to anyone selflessly. I admire that quality in you. I been observing your post silently on various occasion. You are one of few others on NP who are doing good with outbound.

I am a student and I will always be a life long student in life. So far my model is I try to buy good asset in aftermarket and wait for right offer to knock my door. It’s working really great for me. I am always trying to improve in my selection and the way of doing my little business in Digital world. This month alone I completed Mid Five Figure Deal. 90% of my sales I did not share so far here on NP because I like to share when I experienced something unique which may add some value in someone’s life. I expirienced lots of new things recently so I will share some of my recent sales soon witu all friends here on NP.

As I said I am student and for me Outbound is something I never did so far. I like to keep trying various things to improve what I do in life. I know I need to do so many changes for more exposure of my business and I will try to add those missing elements slowly and steadily. But I really enjoy your helpful post and I am very thankful to you for that. I will try outbound soon. How soon ?? Only time will tell. Hahahah

But again thanks for helpful post.


Thanks

 

[Domains - Wanted]

On an average i receive price inquiry for 4-5 domains on daily basis still i am able to close only 20 deals in a month..

Riiiight... modesty will get you everywhere
Seriously, I'm officially impressed! 100+ negotiations month in and out, that's a heck of a lot of work for one person. Kudos, man!

 

[Rick Ace]

- opening with "the price is negotiable" is a huge mistake, a big no-no!
For so many reasons, I don't have time to go into here now!

There are legitimate reasons to note that the price is negotiable under the right circumstances. It's not uncommon (even outside the domain industry) to list what you consider the market value price.

It only becomes problematic if you claim that the price is already low and offer to negotiate. It portrays you as desperate or as a liar.

 

[rohitgoyal]

That's great to know, thank you for being so detailed with your answer! Also, if you don't mind sharing, what do you use for calling these prospects? I don't think WhatsApp is commonly used there, and ISD calling can be quite expensive...

well i give normal calls from my mobile. Yes ISD is expensive but its worth it even if you can convert few deals via call.

 

[TERADOMAIN]

Hey bro , i am great fine and hope the same for you.

Yes i am aware about you as i have been following your post as well and its great you are achieving great success in your strategy.

The only rule i domaining is that there is no rules. Everyone has their strategy and its best for them to stick to their own strategy which gives them best result. As i mentioned earlier this post is for beginner who may not have lots of fund to purchase from aftermarket or to wait for long for right end users to approach them. I just shared one part of outbound strategy focussing on geo domains such domains are available to hand register and anyone can purchase them looking into basic parameters. Purchasing keyword and brandable domains at right price can be tricky game for beginners as we all know the kind of shill bidding happening in all the platforms.

Do let me know as and when you plan to start outbound , i would be at your service.

Cheers

Thanks for the response. Yes I agree there is no special rule in domain investment world which is the beauty of this business. Everyone keep trying different techniques. I always try to improve in what I do in life. I always identify what I need to improve and outbound is one of the area I never touched so far. I like to keep trying various stuff. Sure I will be in touch with you when right time come for outbound for me.

Thanks

 

[gtldomainer]

No I haven't planned or thought of providing outbound service and there are couple of reasons for the same.
1. Outbound has a fixed cost involved irrespective of the fact that whether domain gets sold or not and most people want to work on commission basis which is not commercially viable.
2. If you outsource outbound than you start expecting to have sales right from first day. Outbound doesn't guarantee sales , it just makes the process faster ..
3. Couple of people have started outbound process in the past and for whatever reason they haven't continued for long.

Yeah, I totally understand what you're saying. Outbound is comprehensive task in that it involves multiple steps of manual intervention and sales is far from realization most of the time. My point was that since you've already setup a process, you have good idea how much it costs per domain/per user/ per month and you could certainly charge according to that.

Anyways, thank you for the post and its great to have experienced contributors like you on NP.

Thank you again and keep rocking on NP and outside!

 

[NickB]

1. I am not clear on your first query.. are asking about monthly volume in terms of sales , mails or domains ??
2. No my first mail do jot have any price.. I share price along with details regarding like domain like registrar , search , cpc etc when they enquire about the price.
3. Well first email should be short and to the point. You can surely promotional like you also provide web development , seo etc etc.
4. Well yes sometimes I do provide benefit of owning the domain especially when end user is not sure whether they should purchase your domain. There are few case studies related to benefit of having emd domains and I share the same.

Thanks for the detailed reply, appreciate it.

the first point was not clear at all, sorry about that.

It should of read what do you consider a good monthly search volume for a Geo name that you are trying to sell

 

[loredan]

Thanks hope it was helpful... would soon be publishing couple of more posts related to outbound soon...

Helpful indeed, not just the main post but the concise replies to people's questions.

Keep up the good work!

 

[rohitgoyal]

Very interested to see the outcome based on 30 domains. I think you will get a better first response rate.

Let's see... started sending mails from today... today we sent mails for 10 domains with price...
I am hoping that by Friday will get proper picture...

 

[Hardheolar]

640 emails... Average of 64 mails for each domain. Leads were collected from google.com as well as google maps.

Do you send and also get response from sales, contact or [email protected]??

 

[kamcreation]

Thanks for this generous post @rohitgoyal

1)Are you using any tools to monitor email tracking

2)Do you do any follows ups if so after what time? Do you do any follows up in case the mail was opened but no reply?

3)How do you price the name ? Do you offer the same price to different users and how flexible are you in accepting the offers

4)Are you using any landing pages with these names?


I tried not to ask anything which is a bit too nosy for this public thread please feel free to skip it you feel that way. Thanks once again for sharing such valuable insights

 

[rohitgoyal]

I am sorry to bother, but I do not understand why you have created 100 emails to use for contacting buyers, can I have some made up examples to understand better, are the emails utilizing the domain name your selling ? or does using so many different emails avoid spam issues. or is it so you have industry related domains for various sectors related to the ones your marketing.

Well those email.I'd are used for sending mails. We work in bulk and do outbound for 200-300 domains per month so we do need so many mails id's to send mail and avoid spam...

 

[davidc1]

Thanks for the answer.

When you say you push directly to customers account, do you mean if they make or have an

account at the same registrar where the domain is regged?



Also, after you push the domain to either Undeveloped's, or the customers account, do you

still get paid right away?

Thanks

payment within a few hours, to a few days. yes, undeveloped or customers should open an account if they dont have.

 

[Windoms]

Due to silly queries , people dont tend to share their experiences and learning. We all have our personal life and professional life and not sitting ideal to reply to the same dumb queries again and again..

I receive pm mentioning that they did outbound and why the hell end users is not replying , now common what the fu*ck do you expect me to reply to such pm? End-users is not your employee , they would reply or not reply as per their wish..
Its even hilarious when people message me that can I suggest them domains which they should hand register and sell instantly for 100x... Seriously man , i just get speechless....

They are in baby diaper mode and they want you to change their diapers..
Even with this whole thread, rest assured many are going to register bs and send emails with dumb details, you cant save everyone.
No one has time for personal coaching and Rohit is not a prophet lol. Read, try, learn and good luck.

 

[Jonathan Beadle]

Hello @rohitgoyal

Lets Say You Have More Than One Domain For The Potential Customer...

Example:
NewYorkSeo
NewYorkSeoAgency
SEOAgencyNewYork

Would You Include All Domains In The 1st Email?

Thanks In Advance.

 

[rohitgoyal]

Thank You For The Reply.

What Happens If They Say No To The First Email / First Domain...
Would You Then Say "I Have These Also..."

Thanks For Your Time

No normally i dont. I only offer them new domains or discuss further if they have shown positive response to my first mail.