Would you buy domain like creampie.now?
Many TLDs taken. But many are for many years for sale. Like creampie.eu, creampie.pro
Point is what TLD is on ladder of TLDs right after .com?
Why anyone buy .now when they could get cheaper .pro or reg own untaken TLD.
What benefit .now add?
I mean does some plus "trust/autority" matter for this cache?
When deciding what keywords to register you want to take a lot of things into account. #3 is relevant to certain gTLDs (but is not a relevant screen for coms)
1- TLDs taken (goes to competitive availability). You pointed this out and it is to be considered. For creampie there are 85 TLDs taken. That is not a high number. It is <Top 10,000. It leaves many unregistered gTLDs avail (like .one).
2- TLDs developed (goes to end user adoption). Creampie has 7 developed sites (at a quick glance). Most importantly the com is developed (removing the king from the equation). However, note #3 below
3- The exact match com (creampienow) is unregistered. Not a good sign. Someone can register this term in the com mashup for $10. Further, it shows there has been no demand for this pairing for >25 years. HOWEVER - it should be noted that some companies want to call themselves the SLD and not SLD+Now. So this metric, while concerning must be weighed against all the metrics.
4- Only one Top 7 TLD live (com). net/org/co/xyz/ai/io are all not live. Further .ai ($23,500), .xyz ($12,500), .io (8,000) are for sale. Competition for this word is strong (not good). Someone can buy an unregistered name (.one) or a strong TLD io/ai/xyz for $8k-$23.5k. This brings us to #5.
5- Why would someone do that? Synergy. What is the synergy of the SLD with this TLD? For our example word, not particularly strong. Verbs are particularly strong. Places. Items. Certain adjectives. But creampie isn't exactly a strong match.
There are many other considerations to use when deciding as well. But for this example, I'd stop here as it wouldn't pass my screen. However, for those that do get through #s 1-5, I'd add:
1- # of companies using the term in their name (opencorporates)
2- # of companies having the keyword either as exact match or within part of their name on USTPO.
3- Google search volume & CPC amounts
4- Total numbers of SLD sold on NameBio. Total numbers of names sold with SLD + another keyword on NB.
5- Total number of competing TLDs for sale (and prices)
6- Appraisals (Atom primarily - but also for reference, GoDaddy, Dyna, Humbleworth, Graen, PC.domains)
7- Rhythmic flow, melody, length, # of syllables, spell-ability.
8- Previously registered (not yet applicable to .now - but it will be).
9- Gut/experience
Once that analysis is complete you'll be able to answer your own question. In this example, I wouldn't register it.