For a plethora of reasons – lackluster domain names, local buzz, clarification of industry – many companies are flocking to new TLDs. And we shouldn’t be surprised to see this new market take off.
Many larger companies have made the move away from dot-com for security reasons. Going to a .BRAND domain name adds an extra layer of security for clients.
One company taking a stand against frauders with a brand-centric domain name is Marriott Hotels. With its new .MARRIOTT name, customers who book directly can do so with confidence.
Restaurants, regional banks, local politicians — these people and places are focused locally and can often benefit from local TLDs. It’s important to know your market.
Read MoreSo the next time you’re tasked with choosing a domain name, don’t limit yourself to an out of date extension or accept a name that’s simply available. Instead, use the creativity that got you here in the first place and go for something dot-better...












