- Impact
- 185
Hi Everyone,
I've recently started a blog, as some of you have noticed in my sig. I thought I'd post my current posting, as it relates to .tv. I hope you enjoy.
Claude
--
Fighting change is another way of living in the past
Tonight I walked from Beverly Hills to West Hollywood to pick up dog treats for my 18 year old Pekingese Poodle mix Mallie. In some circles she is referred to as a Peek-a-poo but I'm way to square to refer to her as that. Ever since I was a lad, I have had this issue.
I had the most amazing parents, Martha and Sid Dauman, may they both rest in peace. They would take my brother and me to some pretty swanky places every now and then, when we were little boys. At the tender of age of five, I had the presence of mind and self respect to order a "Ginger Ale with a splash of Grenadine," instead of a Shirley Temple. I would do it the same way today, if that were still my drink of choice. But it is no longer my drink of choice. As with almost everything else in life, change is constant and unrelenting. More so now than ever.
Some people are opposed to change. Some feel that because .com is king and has been king; it will always be king. I'm not entirely sure myself, but change has been doing pretty well over the years.
I highly suggest that one considers some of the other options out there such as .net, .tv, .org, .me and .co. Let me be clear; I am not saying run out and start buying up these extensions, as they are the next big thing. I am not saying that .com is going down. I am suggesting that you take them into consideration. In certain applications a well selected .tv, such as Be.tv, can be the foundation of an incredible branding opportunity which might even lose some impact if burdened with a .com. Keep in mind we have all been quite familiar with the abbreviation TV for many years prior to .com hitting the scene.
The time to build your outrageously cool .TV brand, is not after 60 Minutes does a feature on how popular they are becoming, or when .TV graces the covers of Time and Newsweek. The time is now, during the haze of confusion, when things are slowly heating up, when insiders are speaking softly, about change.
Thank you for visiting. Please come back soon.
I've recently started a blog, as some of you have noticed in my sig. I thought I'd post my current posting, as it relates to .tv. I hope you enjoy.
Claude
--
Fighting change is another way of living in the past
Tonight I walked from Beverly Hills to West Hollywood to pick up dog treats for my 18 year old Pekingese Poodle mix Mallie. In some circles she is referred to as a Peek-a-poo but I'm way to square to refer to her as that. Ever since I was a lad, I have had this issue.
I had the most amazing parents, Martha and Sid Dauman, may they both rest in peace. They would take my brother and me to some pretty swanky places every now and then, when we were little boys. At the tender of age of five, I had the presence of mind and self respect to order a "Ginger Ale with a splash of Grenadine," instead of a Shirley Temple. I would do it the same way today, if that were still my drink of choice. But it is no longer my drink of choice. As with almost everything else in life, change is constant and unrelenting. More so now than ever.
Some people are opposed to change. Some feel that because .com is king and has been king; it will always be king. I'm not entirely sure myself, but change has been doing pretty well over the years.
I highly suggest that one considers some of the other options out there such as .net, .tv, .org, .me and .co. Let me be clear; I am not saying run out and start buying up these extensions, as they are the next big thing. I am not saying that .com is going down. I am suggesting that you take them into consideration. In certain applications a well selected .tv, such as Be.tv, can be the foundation of an incredible branding opportunity which might even lose some impact if burdened with a .com. Keep in mind we have all been quite familiar with the abbreviation TV for many years prior to .com hitting the scene.
The time to build your outrageously cool .TV brand, is not after 60 Minutes does a feature on how popular they are becoming, or when .TV graces the covers of Time and Newsweek. The time is now, during the haze of confusion, when things are slowly heating up, when insiders are speaking softly, about change.
Thank you for visiting. Please come back soon.







