My Personal Domain Appraisal Strategy

Thanks. That was greatly needed!

 

Why all this complicated data crunching and research...I found this really cool tool that can give you an appraisal.. it's called Estibot.com

JUST KIDDING!!!

Thanks a stack for this post @Eric Lyon some valuable and much-needed insight here.

 

Excellent article Eric! There is nothing worse than putting a name out for an appraisal and getting either zero responses or worse, responses with no thoughtful analysis on the domains value "today". 9 out of 10 times you get people throwing "zero values" or reg. fee values out there and not even having the decency to check comparable "recent" sales, keyword or serp checks or offer anything useful to the inquiry! If people are going to interject themselves into an appraisal thread, there should be some data presented, any data, even if it's just personal sales data, and by that, I mean an actually sale, not, "I couldn't sell this domain, so yours must be worthless too!"

 

One of the things I personally liked was the fact that you straightened out some myths regarding Age and Alexa. Kudos for that!

Soon I'll make a formula out of your article .. wonder how it'll change my current valuations

 

Let me know when you do, I'd like to partner with you on this!

 

Great post, Eric. This is among the most comprehensive explanations of premium domain valuation that I've ever seen written. Next time someone asks me how I came up with a value for one of my domains I'll just link them to your post. Well done.

 

This is exactly how Estibot came into existence: from a discussion thread on NamePros about using formulas to valuate domains.

 

Nothing fancy to be honest.
I believe the best approach to such a clearly thought out article is to get an 'estimated' base value and work from there.
Everything else (like premium letters, etc.) can add or reduce the base value depending upon -as very well Eric put it- the experience of the user.

 

"if you have to ask someone if a name is good
-it's not"
Rick Schartz

 

...or, he is more experienced than you

 

after 18 years ... ???

 

yes I guess thats what applies to the masses:

I you are not confident and have doubt
just choose another domain

 

I agree with the statement "each appraisal will vary based on a person’s individual experience with a niche and their research"

 

What you say definitely makes sense. What I do to somewhat balance things out is, I use the CPC and Competition for the country that I'm doing research on.
I believe that the above metrics (taken from Google) can help in gauging the differences in the various niches.

Ofc that's just what I do and it could be wrong but it has helped me to quickly get a 'feel' of what the base value should be.

Note that, so far I used Rosener's equation to put some value on domains. I totally loved his approach. With the new info you offered though, I think I'll be creating some new formulas soon

Thanks again for a very valuable article.

 

Hi @Eric Lyon,

I would add an other parameter beside point 3. Domain Length, characters/words, namely syllables.


Indeed, most top domains have two syllables, i.e.:

NamePros = neɪm + prōs

 

Great Article Thanks For True Information and Tips.

 

@Eric Lyon - Interesting article Eric. I've bookmarked it. How long does it take you to come up with a price for a domain in a niche, you are not an expert in, but know quite well?

 

@Eric Lyon , Thank's a ton for The sum of experience and hard work....

 

Nice post, but it depends of the type of domain you are interested in.
general domaining, niche master, parking revenue, seo domains, traffic domains, etc,... for each type appraisal is different.