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My Personal Domain Appraisal Strategy

Labeled as advice in General Domain Discussion started by Eric Lyon, Mar 6, 2017.

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  1. Eric Lyon

    Eric Lyon Member Services, NamePros Super Moderator PRO Gold Account VIP Trusted Contest Holder

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    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Hypersot

    Hypersot Active Member VIP

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    Thanks. That was greatly needed!
     
  3. deez007

    deez007 The More I Learn The Less I "Know" VIP

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    Why all this complicated data crunching and research...I found this really cool tool that can give you an appraisal.. it's called Estibot.com :xf.grin::xf.grin::xf.grin:

    JUST KIDDING!!!

    Thanks a stack for this post @Eric Lyon some valuable and much-needed insight here.
     
    Last edited: Mar 6, 2017
  4. Eric Lyon

    Eric Lyon Member Services, NamePros Super Moderator PRO Gold Account VIP Trusted Contest Holder

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    I added a tidbit about automated appraisals and why to avoid them in that article as well. ;)
     
  5. DNWon

    DNWon eCommerce Branding Specialist VIP

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    Excellent article Eric! There is nothing worse than putting a name out for an appraisal and getting either zero responses or worse, responses with no thoughtful analysis on the domains value "today". 9 out of 10 times you get people throwing "zero values" or reg. fee values out there and not even having the decency to check comparable "recent" sales, keyword or serp checks or offer anything useful to the inquiry! If people are going to interject themselves into an appraisal thread, there should be some data presented, any data, even if it's just personal sales data, and by that, I mean an actually sale, not, "I couldn't sell this domain, so yours must be worthless too!"
     
  6. Hypersot

    Hypersot Active Member VIP

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    One of the things I personally liked was the fact that you straightened out some myths regarding Age and Alexa. Kudos for that!

    Soon I'll make a formula out of your article .. wonder how it'll change my current valuations :)
     
  7. DNWon

    DNWon eCommerce Branding Specialist VIP

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    Let me know when you do, I'd like to partner with you on this! :xf.wink:
     
  8. RJ

    RJ Top Member PRO VIP ★★★★★★★★★★

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    Great post, Eric. This is among the most comprehensive explanations of premium domain valuation that I've ever seen written. Next time someone asks me how I came up with a value for one of my domains I'll just link them to your post. Well done.
     
  9. RJ

    RJ Top Member PRO VIP ★★★★★★★★★★

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    This is exactly how Estibot came into existence: from a discussion thread on NamePros about using formulas to valuate domains.
     
  10. Hypersot

    Hypersot Active Member VIP

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    Nothing fancy to be honest.
    I believe the best approach to such a clearly thought out article is to get an 'estimated' base value and work from there.
    Everything else (like premium letters, etc.) can add or reduce the base value depending upon -as very well Eric put it- the experience of the user.
     
  11. frank-germany

    frank-germany F1lter.com xpired domain search engine Gold Account VIP

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    "if you have to ask someone if a name is good
    -it's not"
    Rick Schartz
     
  12. Hypersot

    Hypersot Active Member VIP

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    ...or, he is more experienced than you ;)
     
  13. frank-germany

    frank-germany F1lter.com xpired domain search engine Gold Account VIP

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    after 18 years ... ???
     
  14. Eric Lyon

    Eric Lyon Member Services, NamePros Super Moderator PRO Gold Account VIP Trusted Contest Holder

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    Rick has vast industry experience and I've even learned a little by researching his strategies. However, I also have my own opinions and experience.

    In my experience, most don't know how to evaluate a domain properly and because of this, it would be impossible to blanket every investor under that quote of Rick's.

    Now, if we are only considering the psychology behind it (if a seller isn't confident, they lose money on a sale), then I would have agree 100%.
     
  15. frank-germany

    frank-germany F1lter.com xpired domain search engine Gold Account VIP

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    yes I guess thats what applies to the masses:

    I you are not confident and have doubt
    just choose another domain
     
  16. namerav

    namerav Market Restricted

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    I agree with the statement "each appraisal will vary based on a person’s individual experience with a niche and their research"
     
  17. Eric Lyon

    Eric Lyon Member Services, NamePros Super Moderator PRO Gold Account VIP Trusted Contest Holder

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    With so many different niches and variables, I don't think you can slap a blanketed base-value sticker on domains. In theory, it sounds like it might work, however, It's my opinion that you would need a separate base value for every single niche/sub-niche. As soon as you cross over from one niche to another, the variables can alter the value dramatically.

    For instance, you can't create a base value on a "Law Enforcement" domain and then use the same base value on an "Attorney" domain. The markets are completely different. Additionally, even with a domain like "Law Enforcement", the variables will slightly change again as soon as you sub-niche to say; "Law Enforcement Equipment".
     
  18. Hypersot

    Hypersot Active Member VIP

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    What you say definitely makes sense. What I do to somewhat balance things out is, I use the CPC and Competition for the country that I'm doing research on.
    I believe that the above metrics (taken from Google) can help in gauging the differences in the various niches.

    Ofc that's just what I do and it could be wrong but it has helped me to quickly get a 'feel' of what the base value should be.

    Note that, so far I used Rosener's equation to put some value on domains. I totally loved his approach. With the new info you offered though, I think I'll be creating some new formulas soon :)

    Thanks again for a very valuable article.
     
  19. Bullock

    Bullock Established Member

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    Hi @Eric Lyon,

    I would add an other parameter beside point 3. Domain Length, characters/words, namely syllables.


    Indeed, most top domains have two syllables, i.e.:


    NamePros = neɪm + prōs
     
    Last edited: Mar 8, 2017
  20. Martin Scurry

    Martin Scurry Established Member

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    Great Article Thanks For True Information and Tips.
     
  21. stub

    stub Top Member VIP ★★★★★★★★★★

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    @Eric Lyon - Interesting article Eric. I've bookmarked it. How long does it take you to come up with a price for a domain in a niche, you are not an expert in, but know quite well?
     
  22. Eric Lyon

    Eric Lyon Member Services, NamePros Super Moderator PRO Gold Account VIP Trusted Contest Holder

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    It really depends on the niche itself and how deeply targeted it is. It's not uncommon for it to take 30 minutes up to 2 hours of research and compiling just to appraise one domain thoroughly. Then you may have to even factor in more time to compensate scheduling and meeting up with a local shop owner to discuss their personal experience in that niche to make sure you didn't forget anything. The longest time-consuming appraisal I have ever done (Which includes local shop collaboration) took just under 3 days (based on 6 to 8 hours per day = 18 to 24 hours total time spent).

    In my experience, I've found that most mom and pop shop owners (Founded by people that came out of the same industry to do their own thing) are very receptive to brainstorming/collaborating when there is no sales pitch involved. With that in mind, it benefits an investor to have their own local contact list of individuals they brainstorm with but don't target for selling. Small cooperative groups from various industries like that are an asset to everyone involved.

    I think the trap door in appraising is when people look for the quick number or base their value on incomplete data. I see lots of investors falling through that trap door and having a hard time climbing back out.
     
    Last edited: Mar 8, 2017
  23. Serengeti

    Serengeti Established Member

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    @Eric Lyon , Thank's a ton for The sum of experience and hard work....
     
  24. davidc1

    davidc1 Established Member ★★★★★★★★★★

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    Nice post, but it depends of the type of domain you are interested in.
    general domaining, niche master, parking revenue, seo domains, traffic domains, etc,... for each type appraisal is different.
     
  25. Eric Lyon

    Eric Lyon Member Services, NamePros Super Moderator PRO Gold Account VIP Trusted Contest Holder

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    E
    Exactly! I agree! Which is why I made sure to address that in the article a few times. :)
     

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