More from Google on buying and selling links

[Kenny]

Saturday, December 01, 2007 at 12:02 PM
Written by Matt Cutts and Maile Ohye

Our goal is to provide users the best search experience by presenting equitable and accurate results. We enjoy working with webmasters, and an added benefit of our working together is that when you make better and more accessible content, the internet, as well as our index, improves. This in turn allows us to deliver more relevant search results to users.

If, however, a webmaster chooses to buy or sell links for the purpose of manipulating search engine rankings, we reserve the right to protect the quality of our index. Buying or selling links that pass PageRank violates our webmaster guidelines. Such links can hurt relevance by causing:

- Inaccuracies: False popularity and links that are not fundamentally based on merit, relevance, or authority
- Inequities: Unfair advantage in our organic search results to websites with the biggest pocketbooks

More:
http://googlewebmastercentral.blogspot.com/2007/12/information-about-buying-and-selling.html

Be sure to check this out.
They are serious about this, so should we.

Cy

 

[Peter]

also check out the Matt Cutts article on his own blog located at:-

http://www.mattcutts.com/blog/selling-links-that-pass-pagerank/