Jewelry.com Rebranding To Welry.com

[JB Lions]

Just got an email about this one. Going from Jewelry.com to Welry.com

What do you guys thing about that one? I think it's nuts. It's all jewelry, so they have the perfect name already. Radio test, saying it out loud, I think a lot would spell it Wellry, with 2 l's. Then ask, what is a Welry?

http://www.jewelry.com already redirecting to Welry

This is their reasoning:

"What is Welry? Welry is on a mission to create the digital destination for all things jewelry. As part of the Richline Group, one of the largest jewelry manufacturers in the US, we're using our long-standing knowledge in the jewelry industry to offer customers the best quality, choice, and guidance."

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I still like Buy.com over Rakuten.com. They actually had to do commercials explaining what Rakuten is.

 

[CraigD]

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[passini]

Sorry, if I hurt your feelings. That wasn't my intention. A lot of my thoughts were directed at the overall tone of this thread which is full of assumptions and toxicity against the person who made the decision to use Welry. You can clearly see that a lot of the feedback here is disrespectful to that person. Just like how you felt about my reply, imagine how that person must feel if he/she ever landed on this thread.

You're exactly right. We're all here to discuss and share our own experiences. But why can't we do it in a mutually respectful and productive manner?

As you pointed out, I have no idea what your background is and vice versa. I myself am a domainer, a businessman, and a whole bunch of other things but I don't think I'm an expert at anything. I still have plenty more to learn. The point of my reply was to refute some of the points you made after quoting my original reply. Just like you, I was merely sharing my own perspective on your thoughts. And I welcome yours.

Thanks for the taking the time to reply to me. We have very similar ideas by the way. It is not the point about using a brandable domain, this as you explained makes sense of course.

The whole discussion was about:

domain1.com (generic but very good) vs. domain2.com (brandable but...).

Just this.

Good luck for your marketplace, I really love the domain, being Italian I had to study Latin at school, it was so boring. Only now I understand it was very good for everybody involved in naming, being a domainer or a businessman or a naming agency...

 

[falez]

LOL at first glance looks like PC on steroids. "hey, lets make sure our domain doesnt contain the word 'jew' because that may be offensive to some people"

 

[jamesau]

And all I see is the WordPress logo...

 

[AbdulBasit.com]

The rebranding of Jewelry.com to Welry.com seems one of the most ridiculous rebranding I've ever seen.

 

[erwin.groen]

I did notice they are honouring a purchase grace return period for clients through the old Jewelry.com site.. Could this be because they may have sold the domain?