Just got an email about this one. Going from Jewelry.com to Welry.com What do you guys thing about that one? I think it's nuts. It's all jewelry, so they have the perfect name already. Radio test, saying it out loud, I think a lot would spell it Wellry, with 2 l's. Then ask, what is a Welry? http://www.jewelry.com already redirecting to Welry This is their reasoning: "What is Welry? Welry is on a mission to create the digital destination for all things jewelry. As part of the Richline Group, one of the largest jewelry manufacturers in the US, we're using our long-standing knowledge in the jewelry industry to offer customers the best quality, choice, and guidance." -------- I still like Buy.com over Rakuten.com. They actually had to do commercials explaining what Rakuten is.