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Jewelry.com Rebranding To Welry.com

Located in General Domain Discussion, started by JB Lions, Oct 9, 2020

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  1. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    Just got an email about this one. Going from Jewelry.com to Welry.com

    What do you guys thing about that one? I think it's nuts. It's all jewelry, so they have the perfect name already. Radio test, saying it out loud, I think a lot would spell it Wellry, with 2 l's. Then ask, what is a Welry?

    http://www.jewelry.com already redirecting to Welry

    This is their reasoning:

    "What is Welry? Welry is on a mission to create the digital destination for all things jewelry. As part of the Richline Group, one of the largest jewelry manufacturers in the US, we're using our long-standing knowledge in the jewelry industry to offer customers the best quality, choice, and guidance."

    --------
    I still like Buy.com over Rakuten.com. They actually had to do commercials explaining what Rakuten is.
     
    Last edited: Oct 9, 2020
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  2. DigitalRoar

    DigitalRoar Investor & Creator VIP

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    So they just removed "je" but it's a pretty decent name, it's shorter and might be easier for some as even I sometimes mess up the spelling of jewelry, haha.
     
  3. passini

    passini Established Member ★★★★★★★★★★

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    If they plan to keep selling just jewels I think is a silly move. Doesn't make sense to me.

    If they want to expand and sell other things makes sense, but from the email pasted above this is not the case.

    Just wondering how much they paid to the branding agency that had this brilliant idea.

    Maybe I should open one agency, I will not make worse than this and for a much lower price, lol...
     
    Last edited: Oct 9, 2020
  4. pb

    pb Established Member ★★★★★★★★★★

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    Not a bad move since they don't own jewellery.com.
     
  5. eyedomainous

    eyedomainous Top Contributor VIP ★★★★★★★★★★

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    Agree. Makes. No. Sense.

    "to create the digital destination for all things jewelry." Drop the 'ry' instead.
    That's what I had in mind for Jewelurl.com ... as adding an 'e' (jewelery) is a common mistake.
     
  6. forge

    forge disturbed 92% VIP

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    It's October, not April.

    Had to make sure.
     
  7. lock

    lock DomainUsed.com VIP

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    Typo name google will correct spelling if googled probably has less strength than the new name.
     
  8. Truespin Domains

    Truespin Domains Top Contributor VIP

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    Jewelry.com

    Jewelry is an incorrect spelling.

    The correct spelling is
    Jewellery
     
  9. Sutruk

    Sutruk Top Contributor VIP

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    Jewelry is the preferred spelling in American English, while jewellery is the preferred spelling in British English.

     
    Last edited: Oct 13, 2020
  10. PapaTama

    PapaTama Top Contributor VIP

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    In British English, Indian English, New Zealand English, Hiberno-English, Australian English, and South African English it is spelled jewellery, while the spelling is jewelry in American English. Both are used in Canadian English, though jewelry prevails by a two to one margin.
    https://en.wikipedia.org/wiki/Jewellery

    https://www.etsy.com/c/jewelry
    https://www.etsy.com/c/jewellery Not Found

    https://www.tiffany.com/jewelry/
    https://www.tiffany.com/jewellery/ Not Found

    https://www.amazon.com/Jewelry/b?ie=UTF8&node=7192394011
    https://www.amazon.com/Jewellery/b?ie=UTF8&node=7192394011 The title is WOMEN'S JEWELRY

     
    Last edited: Oct 13, 2020
  11. Truespin Domains

    Truespin Domains Top Contributor VIP

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    Oooh, I wasn't aware of that variation.
     
  12. PapaTama

    PapaTama Top Contributor VIP

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    Same
     
  13. bruhne

    bruhne Established Member

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    Not impressed. Jewelry.com is the perfect name for dealing in jewelry. On a side note, I have Jewelry.cx
     
  14. griff

    griff Top Contributor VIP

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    Jewel dot com has a sales lander, would rather try and get that one in that case. maybe sell off the current name to fund it if need be. Especially if they plan to start selling overseas one day, due to the jewelry/jewellery issue
     
  15. Yawz

    Yawz Upgraded Member Blue Account

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    Totally agree with this, they still own the domain name jewelry.com, it's not a loss.
    Changing their name to Welry sounds a more memorable brandname and not a generic one.
     
  16. Kuffy

    Kuffy Name Stag VIP

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    They could keep the jewelry.com name as the primary site, and just redirect the welry name.

    B and Q, the English home improvement retailer owns diy.com. and they use this as their primary site. BandQ.com redirects to it. This seems to give them the best of both worlds.
     
  17. LUCKYMONEY

    LUCKYMONEY Established Member

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    Welry.com is short, brandable and appealing to the eyes, imo. The problem is people might not get the correct spelling of it.
     
  18. AEProgram

    AEProgram Top Contributor VIP Blue Account

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    elry.com better than welry but still a better brand would be jewelry.com. Elry.com has a min offer of 16k and a bin of 25k on afternic (I do not own it). But to go with elry they would have to remove the letters jew and that certainly would not make sense if you are in the Jewelry business.
     
  19. Truespin Domains

    Truespin Domains Top Contributor VIP

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    I agree with the OP.

    Welry looks horrible.
     
  20. Josytal

    Josytal Top Contributor VIP

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    Smart decision, to avoid confusion: american vs. british spelling.
    Brandable name can not be horrible. It doesn't need to have meaning, either.
     
  21. Truespin Domains

    Truespin Domains Top Contributor VIP

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    I don't mind brandable. But Welry looks odd and sounds awful.

    Imagine on the radio someone saying, visit Welry dot com.

    I'd have no idea what they said.

    Jewl.com - great!
    Jool.com - I could get behind that
    Jewlr.com - sure

    But Welry :xf.cry:
     
  22. Samer

    Samer Top Contributor VIP

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    British spelling is always longer than American

    US: Ass
    Brits: Arse

    US: Color
    Brits: Colour

    US: Armor
    Brits: Armour
     
    Last edited: Oct 14, 2020 at 9:56 PM
  23. pb

    pb Established Member ★★★★★★★★★★

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    TBH jewelry/jewellery sounds awful to begin with.
     
  24. MapleDots

    MapleDots Top Contributor VIP

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    Seriously though, if I was spending serious coin I would go after Jewel.com

    That is a real gem of a domain.

    Unless of course I could get gem.com then all bets are off!!
     
  25. eyedomainous

    eyedomainous Top Contributor VIP ★★★★★★★★★★

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    Wow, the more 'Welry' comes to mind the more it triggers thoughts of the (mining) wells associated with jewelry... and all the blood, death and pollution that entails. Not. Good. Branding.
     

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