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Japanese e-commerce giant Rakuten acquires Buy.com

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Soofi

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Another acquistion, and another merger!! What are these people upto? :lol:
 
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Considering that buy.com has been vastly under-utilized by previous ownership, it can't be a loss.

Seems like a big play into the English-speaking market. Excellent timing with the dollar strengthening. Selling into the US market is an excellent play under the circumstances.

Not so sure $250 million is the right price. Especially since buy.com has already muddied the waters by way of sucking. But . . . It's a 3L.com with an absurdly perfect keyword, so it wasn't gonna be cheap anyhow.
 
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Not so sure $250 million is the right price. Especially since buy.com has already muddied the waters by way of sucking. But . . . It's a 3L.com with an absurdly perfect keyword, so it wasn't gonna be cheap anyhow.

I do think the price was right when BUY.com is boasting about business potential along wit 11 million+ registered customers, no?
 
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