.tv It’s Been 3 Years Since The .TV Metamorphosis

[claudedauman]

I posted this on my blog earlier. I'd value your thoughts as we reach the 3rd anniversary of the .TV metamorphosis. - Claude

Hello All,

Here we are three years after Verisign changed the pricing policy for .TV domain names. It seems apparent to me that the extension has grown in popularity over this period, in spite of obstacles which affect the entire domaining industry.

I’d like to think that over the last three years, the .TV extension has built a foundation on which to grow. IMHO, I expect the .TV extension to grow in popularity at an even faster pace over the next three years. The extension is meaningful, memorable and quite presentable. It appears that many large businesses, which would not likely to pay much attention to .BIZ or .INFO extensions, are putting time, energy and resources into .TV.

When we started investing in the .TV extension in 2010, I expected that it would take about three years for the extension to gain public acceptance, if it were to gain such acceptance at all. Well, it’s been three years and I would say that .TV has gained acceptance, respect and a lot of eyeballs over this period. As for the next three years, no one can be sure, but I’m bullish. Last night, for the first time in my life, I saw a television commercial which displayed a .COM domain name at the end and thought it looked a bit dated. Don’t get me wrong, the .COM extension is still the most popular, but time and gravity have a habit of changing almost everything over time.

Thank you for visiting. Please check back soon.

 

[LinM]

Yep of course I think you're bang on the money and Im clearly putting mine in there too.
In UK it is quite common to see commercials containing .tv url's , in fact the industry group representing independent television advertising operates on a .tv (thinkbox.tv). Another one I noticed recently was at800.tv the site helping people deal with digital switchover and retuning in uk caused by 4G frequency allocation. These people are not n00bs and they are not fucking around, they have multi-millions in funding and could have taken pretty much any domain they wanted.
The question of whether .tv is 'accepted' or not to me is pretty moot, its here. Its on the side of dirty great big red london buses roaring past my window at all times of day and night.

 

[garptrader]

My views...
- .TV is growing in usage for TV programs, infomercials and video-oriented websites.
-, .TV is just warming up.
- End users are not saying, I gotta get me a .TV domain. Those selling .TV domains for five figures are doing some serious marketing to generate those sales. Those sales don't just happen because you have a short keyword.
- .TV is not a good extension for newbies. You really need to be careful acquiring .TV as those renewals add up.
- It has become far more difficult to acquire quality names than three to four years ago. I rarely see anything which interests me so I have cut back on looking so that I don't waste time.
. After several years of exposure to .TV, I almost find it amusing to review the industry newsletters with so-so .COMs priced in the stratosphere. I'm not knocking direct navigation, but how much type-in traffic can a low search-volume keyword have?
- I like .TV for branding though admittedly many in this space still view .COM as the only TLD upon which you should brand a business.

 

[garptrader]

Not an example of .TV usage but an example of TV programming using the phrase "TV" in their advertising.

March Madness TV (NCAA college basketball tournament)

didn't see mention of the domain but apparently they use MarchMadness.com

MarchMadnessTV.com & MarchMadness.tv are parked

 

[DU]

I look forward to the same update in 3 years!

Woo hoo!