I'm 99% sure that the HealthInsurance.com domain name changed hands for USD $8,133,000 in July 2019. Here's the evidence: 1. https://www.sec.gov/Archives/edgar/data/1561387/000149315220003318/ex99-1.htm (page 9) "Acquisition of domain name" of $8,133 (that's in thousands, so that's $8,133,000) It doesn't say which domain name, though! 2. https://www.sec.gov/Archives/edgar/data/1561387/000156138720000002/hiiq-2019x12x31x10k.htm (page 38) "On July 29, 2019, the Company entered into a Stock Purchase Agreement to acquire the interests of a corporation which owned and operated a domain name in the insurance industry. The acquisition was accounted for as a purchase of an asset and classified as an intangible asset on the balance sheet." They still don't say which domain. But, HealthInsurance.com WHOIS history via DomainTools.com shows the registrant as "HealthInsurance.com, Inc.", before July 29, 2019 (later moved to WHOIS privacy) which is consistent with that, i.e. they bought the entire company outright which owned the domain, and clearly from the accounting of it, the sole purpose was the domain itself. Also from page 5: "The Company has also acquired a premier domain name and has complemented that investment with the development of powerful online shopping and comparison tools for Medicare-related insurance plans as well as educational resources specific to the Medicare segment. The domain will serve as an industry-defining private e-commerce marketplace for Medicare insurance products where consumers can shop, compare, and purchase plans online. We also expect the domain to generate a significant amount of consumer demand which will flow through to all distribution channels." 3. Their Investor Relations site has a webcast of March 4, 2020: https://investor.benefytt.com https://healthinsuranceinnovations.gcs-web.com/static-files/c2b7632e-ee51-4936-a911-e170f207e85c mentions HealthInsurance.com explicitly from 18:40 to 19:59 (and also hinted at 9:10). Based on the above, I'm 99% confident now that it was the $8,133,000 domain name. I have an email out to their investor relations guy for 100% confirmation, though.