Ready to get educated?
I know you tend to skip a lot, but for real, its informative.
First of all, It's not about 'english speaking domains'. That has nothing to do with the geographical location of the owner. Over here we speak/read/write English all day long. Most people in europe (some countries excluded, depending on generation also) are quite fluent in English or a multitude of languages.
We have to be. The core aspect that makes the EU work is international trade. This goes especially for a small country like The Netherlands (on a sidenote, did you ever notice you'll find Dutch names all over the world? We've always been trading. It's in our blood. Did you know we used to own New York? If we wouldn't have gotten our ass handed to us by the British it would still be named New Amsterdam
).
Knowing that, a lot of domains that would be concidered valuable to the national market are english keyword domains, hence a lot of domains registered by EU owners are english keyword domains. My best
bet is that the same goes for a lot of other countries.
I'm not sure how you pull that data from Namebio. They have no data on buyers locations so how would you measure that? I like the article you quote in your post (we share the love for branding) but it doesn't support your opinion in any way. It's about the
most loved brands. That says nothing about
quantity. For all I know the 100 most loved brands are mostly US companies whereas millions of others are from China. I didn't see the full report but I wouldn't be surprised if the list of evaluated brands is biased towards the western world given the source.
So basically you come to the conclusion that 70% of sales are US based derives from the fact that (I don't know how) you pulled data from NB that would support 70% of sales are english keywords.
That's comparing apples and oranges.
Let's also take into account that a lot of large venues do not report any sales. I know for a fact that there are some very active EU markets with a lot of trade and sales going on that don't report ever. I can't know for sure about areas I'm not familiar with or don't operate in but I can only assume the Asian market is huge. That being said, a lot of trade in the US goes unreported just the same.
Anybody with more insight about those markets feel free to chime in.
So now,
let's apply some logic to my reasoning as we obviously lack enough data to know for sure (again, I'm sure the data can be compiled and extrapolated upon but that would require some further research and sharing of more data by some venues).
Only 26% of domains registered are owned by US registrants. Now let's factor in that hundreds of thousands, if not millions, are under privacy which obviously most of the time would show up as a US entity. On 34% of domain registrations the geographical location of the owner is unknown. Maye that includes the domains under privacy, it's a bit unclear to me. But you know, Since we do know that 26% is owned by US registrants, lets also assume that roughly 1/4th of that percentage accounts for US owners. So lets say about 35% of all domains are owned by Americans...
It would not make sense that 35% of all domains would account for 70% of sales
on global scale. What we do not know is who the targeted endusers are, EU registrants could just as well be targeting US endusers and the other way around. Let's say that evens out the numbers on both sides. I can only logically assume that the US market only represents roughly 1/3rd of the industry.
I know there are be some flaws in this resoning but you know... without cold hard data... gotta skip some if/then/else thoughts.
Point being:
If you focus only on US endusers you're leaving money on the table.