Here is a quick tutorial for how I figure out whether a hyphen domain is worth owning.
I will use an illustration of a domain I did not buy because it shows the difference with a few I did just buy this morning from someone who has become skills at finding hyphen domain.
Here is one one I did not buy: TLS-Solutions.com. Here is why:
If you look that one up, you will find very folks using the term, and essentially no examples of established organizations who would be logical buyers for the domain, e.g. as a URL shortener or replace some non-COM TLD.
On the other hand, here are 7 that I did agree to buy today:
Talent-Solutions.com
Transport-Consultants.com
Marine-Team.com
Ace-Creative.com
Invention-Marketing.com
Realty-Sales.com
Gourmet-Pizza.com
Here are 4 I bought yesterday:
Studio-Group.com
Condo-Experts.com
Gorilla-Digital.com
Furniture-Rentals.com
These are are hand registrations, which I am buying for more than reg-fee from someone who finds them and brings them to me. Sometimes I feel like the fish buyer waiting at the dock for the fishermen who are coming into harbor with their daily catch. It is a win-win as we help folks bootstrap their portfolios.
Of course anyone can do this too. If you want to sell hyphen domains to Epik, I suggest:
1. Find hyphenated .COM names that have
obvious buyers. Product category names sound good but are usually not that great. For example, I would rather own Lucky-strike.com than Bowling-lanes.com, even though Bowling-lanes.com will appraise higher.
2. Register them at Epik. We don't like to mess around with external registrars. So, you will end up waiting 60 days to sell your inventory.
3. If you keep the domains, I strongly suggest that you do what I do. Activate the SSL landers on these domains immediately. For example:
https://studio-group.com/
I have this set up as an automated template so that incoming names get a Domain Profile which includes a marketplace listing.
For promising names,
@domainexpert77 tunes them up with a custom graphic and some SEO content. He is happy to teach others so be nice to him and he will help you out too. He has a fast-growing Whats-App group where he is teaching people to fish.
Happy fishing. From what I am observing, there are plenty of nice catches to be had.