Opened my email this afternoon to news that an ACH payment has been made on one of my domains. My initial thought was that it was a scam and I deleted the email. Scrolling a little further down I see an email from SEDO reporting that sold one of my domains at the Buy Now price. I was a little excited, but also confused. Only a small handful of our domains have a Buy Now price. Scrolling down I see the domain OurSong.com. Sold for $6800 Price paid $1850 in ~ 2012 I understand that some might consider this a victory. It was not. It was a failure. I would have never accepted an offer for $6800 on OurSong.com. I value OurSong.com at around $22,000. Estibot appraises it around $74,000. It turns out that one night, likely after having a couple drinks, I decided to set some Buy Now prices on domains in hopes of liquidating a few of them. A horrible mistake. While selling domains was a great idea at that point, selling OurSong.com no longer made sense. The needs of our business changed. After logging into SEDO to provide the Auth Code I promptly took a look at my Buy Now prices and deleted them or increased them. Ultimately a Buy Now price is set at a point in time. But the need and desire of my business had changed. Advice check your Buy Now Prices and see if you think it is correct.