How do you determine the value of a short brandable made-up word/brand name domain?

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I feel like someone ripped out my memory because for some reason, when trying to think of only 4-letter made up brand names, only Ikea and Digg come up. Anyways, using those two as an example: How in the world would you determine how much of the success of Ikea and Digg have to do with the names they have chosen as opposed to other options? I have a name Icia.com that, by what a lot of people have implied with their response to my asking price, I may be overpricing and may have even paid too much to buy. I have it priced at $1,995 for now, and while it does get about 18 uniques a day, I have it priced at that because of the quality of the name. I still can't believe this one particular a-hole that genuinely offered $25 on it...they deal all the time with high-quality names so I know they know it's not worth $25 and I would only expect that kind of crap from BuyDomains!

Anyhow, I just had someone pretty much ask "why would I pay that much when I could get a (crappy) LLL.com for $1,000 more?" I dunno, maybe it's me, but I think there are probably less high-quality, easily pronounceable LLLL.com names (names of a high enough quality that people would want to use them as brand names and not acronyms) with all-premium letters than there are LLL.com as a whole. In fact, if you take what 3character.com considers premium letters (17 total), then there are 83,521 all-premium LLLL.com names to compare with 17,576 total LLL.coms, meaning there are less than 5 times the amount of all-premium LLLL.com names than total LLL.com names. One thing to note however is that because of the K in Ikea, Ikea is NOT an all-premium LLLL. So obviously there are options with names that have 2 or 3 premium letters and the rest as okay letters, just like there are combos of all-premium letters that aren't exactly beautiful (FBGD.com all premium?!).

My peeve is that a crappy LLL.com is probably never going to reach an end-user, because its only use to an end user is being short. I mean what reasonable acronym can you come up with for ZXQ.com? Zap eXchange Quarterly? So the really bad LLL.coms just keep getting resold and resold while high quality LLLL.coms can actually be useful for development! Am I alone on my feelings about this?
 
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I would of priced it higher than $1,995 if it was mine - there are other extensions taken and in various stages of development.

www.icia.ro

www.icia.es/icia

The fact that is short, its .com, pronouncable and also can be used as an acronym is also a good reason to price it higher.

I'm sure you have seen many worse names go for thousands more - I have.

JMO of course


.
 
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gazzip said:
I would of priced it higher than $1,995 if it was mine - there are other extensions taken and in various stages of development.

www.icia.ro

www.icia.es/icia

The fact that is short, its .com, pronouncable and also can be used as an acronym is also a good reason to price it higher.

I'm sure you have seen many worse names go for thousands more - I have.

JMO of course


.

I'm pretty sure there are several out there that would pay more for it, but I've got a lot of my better brandables priced lower than usual including Icia because I'm trying to get a condo and need more money down! But yea, it IS also great for acronyms. Heck, in the first 10 Google results, just at a glance there are 3 different acronyms right there. I is especially an insanely good letter for acronyms with International, Internet, Industry/Industrial, Institute/Institution, Internal, Intelligence, etc. How about International Institute for Intelligent Ideas...IIII, lol.
 
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