I think it it important to note that the only CO to use MIXED REALITY as a term is Microsoft.
And it is not a term they put on a product but a interface within Windows which is a product.
It remains to be seen if Acer, Lenovo, HP, Asus, Dell & others use it as a term in their product names.
We will see what happens to Oculus with the Santa Cruz proto late this year also.
Pay no attention to what folks say, but what they actually do.
Despite my disagreements on definitions, it still comes down to that in names.
I am not connecting the truth in tech with truth in names.
I don't see any 'great' need for AR as well, but has some significant needs because it has many forms.
I will point out again, Virtual, 3D and other keywords do not care about the format for the experience.
And a large percentage needs/uses are NOT going to contain any of them.
I've seen nothing to make me want to adjust my NEW MEDIA portfolio as it is, with exception to names without any of the cherished keywords. I will share how it stands...
70% VR and lightly growing
12% 3D/Virtual and growing
7% Non-cherished keyword specific but relevant names (fastest growing area for me right now)
7% AR (no new names for me in over 3.5 years and NO sales, few inquires.Held some 10+yrs)
3.5% Holo - nothing new in 3.5 or more years, except 'holodeck' names.
<1% MR (one name) I am open for more here but only when I see some real progress.
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More SocialVR
https://www.vrfocus.com/2017/04/irisvr-reveals-multi-user-vr-conference-call-technology/