I agree 100%. Also, the acronyms 'ar' and in particular 'mr' (especially with the 'mister' confusion) just don't sound as natural as 'vr'. You could say that this is simply because vr has had a headstart (decades long headstart if you go back to the 90s), but even so, at this stage there should be more startups and apps using ar or mr in their names. Microsoft are pushing the term 'mixed reality' to distinguish the HoloLens and Windows Holographic from vr, but they don't seem to see any branding value in the acronym 'mr' as yet. On the other hand, every week I read of a new virtual reality website or startup that has chosen the 'Holo' branding, and anything remotely to do with holograms is always branded as Holo.
Also, I've read a rash of new articles on 'merged reality' in the last few days. I honestly don't think the general consumer public has the capacity to use all of these different names for technology which is broadly so similar and all breaking onto the scene at more or less the same time. All of them, essentially, present the viewer with virtual 3D holograms. I would say 'vr', 'virtual', 'holo' and maybe even good old '3d', are the bankers for branding purposes.
I agree that the consumer is the question unknown here. And as I have always warned that anything could come out of the blue with them. Something that comes from social media could spread rapidly and change it all. Unlikely at this stage but could happen. I do watch for it.
As it turns out, I feel I missed one of the higher probability universal keywords,
and that was VIRTUAL. Of course I did poke at it even 4-5 years ago, but even then the best names were taken for some time. It was a hard nut to crack. I have taken a new look at it looking for a good sub-niche.
And I know others played it heavy. I was not willing to go to long tail unless it was strong.
3DVirtualCinema (example) It is a more universal keyword.
Holo 3D Virtual and a few others are very universal.
Ya Know, I do have a good bit of action lately relating to my 3D keyword names.
Some just 3D(keyword) (keyword)3D and others that also have 3DVR(keyword) VR3D(keyword)
But 'mostly' xx3D / 3Dxx most of which I have had 8-10 years. AR3D etc.
That action is split between end-users and investors.
But of end-users, it is mostly media company's lately. Interesting and very promising.
3D is playing well in the near term anyway.
But, I don't think it will be a quite summer in the northern hemisphere this year.
Many start-ups are getting funded with many more in line and they will be looking for a web presence before the x-mas season gets here. Just a heads-up.
Polish off your brands. You might need to look for them to sell'm in the short term.
