But I like cloud cuckoo land.
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We are expensive. That is true. But my intention from this was never to make a bunch of money from the software. It might surprise you to hear, if I reduced my prices in half, I would be losing money at that point. If I cut them by 25%, I'd just about be breaking even after all expenses. NameWorth doesn't operate in a box, it burns a lot of data for each lookup.
I built NameWorth for one reason,
because I couldn't get accurate estimates and for my next project it's imperative that valuation data at least be in-the-ballpark. Look at the current leases I have in one of my accounts (screen capture below). There are only 2 prices that are remotely in my favor. Any other industry does not work like this. If you go to a diamond shop and buy a ring, they say "look, it appraised for $4,000, but you got this great deal at only $1,450. But in the domain industry, it was the complete opposite. It is more like, "look, it appraised at $70, and you got totally ripped off at $15,000". It's not a good look from our buyer's perspective.
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So I changed it. If NameWorth had even the slightest influence on GoDaddy upping their prices by 2-3X their old appraisal prices, then that is a win for all of us. Because the closer the appraisal price is to your price and my price, the better our chances are for closing that sale.
On a side note, it does depend what you are doing with the results. If you are doing 10,000 lookups on expiring names, that can get expensive and doesn't make sense. But if you are looking up 200-300 domains that you've already filtered, then it would be a great fit.
I've also used it to stop myself from renewing bad domains. I've saved $5,810 in the last 10 months doing this by cutting my bottom 570 domains which I keep track of in a google spreadsheet. So in this case it would have been worth the $24.95 per month...for me, at least, but I have close to 7,000 domains.
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My #1 rule of domaining is
always use as much information as possible and save time. The engine is built on logic, built on linguistics, built on competition and demand. Everything that would take you 10 minutes to research, but it does it in about a second. Then you can use your remaining 9 minutes and 59 seconds to scrutinize the results to ensure you don't overpay.
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If you take Mike Mann's sale of aptum for $94,888, I would guess that maybe, at best, 1-2% of the people on here would guess a figure close to that price. Yet, voila there it is. Now use the rest of your time to verify and adjust!
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Last but not least. Price for big buyers, and adjust down to mom & pop businesses. I have the domain TheSchoolOfDance(dot)com. To a mom and pop business it is worth maybe a few thousand, but to a corporate company rolling out 10 locations in major cities, then how much is it worth? I have a $25,000 price on it, but a mom & pop business had no problem reaching out to me with a $2,500 offer.