Exact searches per month vs Google search hits

[cantheman]

Hello,
If I have a domain that matches the exact keywords with > 20.000 exact searches per month but it has over 100.000.000 google search engine hits, is it word buying?

Thanks.

 

[LoneDeranger]

There are many more parameters to take into consideration, including the domain name itself, and therefore I can not give you a proper opinion..

 

[cantheman]

As a general rule does it make the domain less valued or does it differ from domain to domain?
Thanks.

 

[enlytend]

Depends. The "exact searches" isn't always reliable, and "google hits" isn't a good indicator. The word "the" shows up in the keyword planner as having 1,220,000 exact searches (You really think anyone is searching for "the?") and returns over 25 billion "google search engine hits" but other than being a 3 character word has no commercial value.
Use common sense - is there a market for the domain? Who would buy it and why?

 

[cantheman]

Got it , thanks!