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Hey everyone,
Small and medium-sized businesses (SMBs) are a significant part of GoDaddy’s business strategy. GoDaddy provides a range of services tailored to SMBs, including domain registration, website building, hosting, and various digital marketing tools. By offering these value-added services, GoDaddy aims to support SMBs in establishing and growing their online presence.
The focus on SMBs is evident in GoDaddy’s marketing and product development efforts. They often highlight how their tools can help small businesses compete in the digital marketplace, emphasizing ease of use and affordability. This segment is crucial for GoDaddy because SMBs represent a large and growing market with ongoing needs for digital services and support.
Recently, I’ve been noticing a trend with GoDaddy’s domain registration path, especially when it comes to targeting small and medium-sized businesses (SMBs).
It seems like GoDaddy is pushing a lot of useless “fun” and unconventional TLDs like “.sucks” and “.foo” rather than the more traditional and arguably more valuable “.com” domains. This got me thinking about what TLDs would actually be the most beneficial for SMBs and in what order they should be offered during the registration process.
While these quirky TLDs might catch the eye, they often come with hefty renewal fees—SMBs will pay over $400 a year (every year) to renew a “.sucks” domain at GoDaddy. This raises the question: does GoDaddy really have the best interests of SMBs at heart, or are they prioritizing profit over practicality?
I’d love to hear your thoughts on:
Small and medium-sized businesses (SMBs) are a significant part of GoDaddy’s business strategy. GoDaddy provides a range of services tailored to SMBs, including domain registration, website building, hosting, and various digital marketing tools. By offering these value-added services, GoDaddy aims to support SMBs in establishing and growing their online presence.
The focus on SMBs is evident in GoDaddy’s marketing and product development efforts. They often highlight how their tools can help small businesses compete in the digital marketplace, emphasizing ease of use and affordability. This segment is crucial for GoDaddy because SMBs represent a large and growing market with ongoing needs for digital services and support.
Recently, I’ve been noticing a trend with GoDaddy’s domain registration path, especially when it comes to targeting small and medium-sized businesses (SMBs).
It seems like GoDaddy is pushing a lot of useless “fun” and unconventional TLDs like “.sucks” and “.foo” rather than the more traditional and arguably more valuable “.com” domains. This got me thinking about what TLDs would actually be the most beneficial for SMBs and in what order they should be offered during the registration process.
While these quirky TLDs might catch the eye, they often come with hefty renewal fees—SMBs will pay over $400 a year (every year) to renew a “.sucks” domain at GoDaddy. This raises the question: does GoDaddy really have the best interests of SMBs at heart, or are they prioritizing profit over practicality?
I’d love to hear your thoughts on:
- Which TLDs should be prioritized for SMBs? Should “.com” always be the first option, followed by other traditional TLDs like “.net” and “.org”?
- What order should these TLDs be presented in the registration path? Should there be a mix of traditional and new gTLDs, or should the focus be on the most recognized and trusted ones?
- Is GoDaddy’s current strategy beneficial or detrimental to SMBs? Are these quirky TLDs and high renewal fees justifiable, or do they pose a risk to small businesses?
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