Dangerous Dan said:
Equity, I'm in marketing - not customer service - but my take would be if the price you expect is not in the cart, don't complete the transaction. When I go to any ecommerce site and the price I expect to pay for an item doesn't show up in the cart, I don't click "buy" and then try to appeal it later.
I don't know David's tenor or tact when he called Customer Service so I can't speak for his personal experience. If he was treated badly, I apologize.
Dan,
I am rarely moved to comment on issues like this, but I have to say that your post is impressively bad. From someone who thinks he is in "marketing", this is "put it in a textbook as an example of how not to treat your customers" bad.
1. First of all, on any other e-commerce site I have been on, the choice of extension does not drive the price of the product. I would like you to name one example where that is the case (for example, a book on amazon.net costs 2x a book on amazon.com). That is an absurdly confusing model.
I understand of course that you are trying to "price differentiate" or trap unknowing consumers into paying the higher price, but I am going to guess that you don't get mass adoption at the $49.99 price point and if you are making a consumer push as Richard Rosenblatt suggests ("why use Youtube, get your channel at .tv"), you better simplify and clarify your process as soon as possible.
Sure, folks on this board will go to the trouble to figure the process, but you are not going to scale up .tv with folks like us. You need average people regging domains. Have you guys failed to learn the lesson from .com where the extension exploded as the price dropped and customer service improved?
Do you think the average consumer who you are trying to attract away from YouTube or MySpace (cost: $0.00), who does not care one hoot about domains, is ever going to come back or recommend your service after an experience like David's or an attitude like yours?
2. The complaints about poor customer service at Enom are consistent and continuous. Take some time to read this board to see that David is not alone. Far from trying to understand what happened or trying to assist with the issue, your first reaction is to accuse your customer of having a bad tone and only grudgingly apologize. Great approach - Start with "the customer is wrong".
I, so far, had not had the pleasure of customer service at Enom, but if you are the public face which means you are a senior marketing manager and are treating customers this way, I can only imagine what junior customer support folks are like.
3. Outside from your employees and shareholders, the people on this bulletin board are the ones that are most rooting for Enom and .tv to be successful.
Most companies would kill to have a base of users who obsess about its product and spend countless hours promoting it and helping each other promote.
Despite that, Enom's attitude toward us has been somewhere between neglect and disdain. If this is the best you can do for us (let alone a consumer who does not care about .tv), well, good luck with that and let us know how that approach works out for you.
I hope you and Quinn can start to realize that we are trying to help, want you to succeed and can be a resource and advocates for you.
You can start to take advantage of this by trying to having a constructive and open dialogue with us, though given that we have been trying to give this feedback for 4 months to no avail, I am not hopeful.
Warm regards,
Antonis