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Endusers still don't get it!!!

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Robbie

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Is anyone finding it easier or harder selling to endusers?

Im still finding that they just dont get it!

Especially Sales and Marketing VP etc.

Whats everyone elses thoughts?

Regards,

Rob
 
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I think all that may be about to change, if the present conditions don't change it then there's no hope :lol:

It amazes me that the likes of real estate agents get a bit fat commision for selling a property for thousands but they have'nt got the sense to buy a domain that drives "the perfect customer" straight to their office door.

Now people are not queing up to buy property so maybe this will encourage real estate companies to make more effort and look for better ways to attract people ?

who knows but it should be interesting to see what happens.


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Endusers still dont get it!!!!
Indeed they don't. Most of them don't and won't until it's too late maybe.

Keep in mind that end users are advised by webmasters, SEOers and media agencies etc. All these people are usually clueless when it comes to domains.

Few people actually understand the value of domains and what makes a domain valuable... including among domainers :)
 
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sdsinc said:
Keep in mind that end users are advised by webmasters, SEOers and media agencies etc. All these people are usually clueless when it comes to domains.
Those people know more about what domains are worth to them than domainers do. So often domainers price themselves right out of a market and wait for just the right buyer to come along instead of keeping their domains moving. Then they come to NP and complain that end users don't want to pay their prices.
 
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DubDubDubDot said:
Those people know more about what domains are worth to them than domainers do. So often domainers price themselves right out of a market and wait for just the right buyer to come along instead of keeping their domains moving. Then they come to NP and complain that end users don't want to pay their prices.

I don't price myself out. In fact i'm very fair. End users don't get it.
 
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While pricing to sell (it seems the sales pros on the sales thread often price under $500) and finding the decision maker within a company are important factors we may have missed on, I still will have to agree that most small businesses don't get it. $1000-$1500 really should be no big deal for a company to promote its product or service. So I have started developing...
 
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Harder definately. I had only sold 2 last week. On Friday I sold 11 to the same company at $488 each. That sale pretty much gave me faith in end users again because prior to that I was in a world of hurt. Today I sold a .org for $200, a pair of .biz for $20, and a .info for $50.

The economy is really the blame imho.
 
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Stanislaw, I appreciate your consideration. However, we are not iterested in the domain name. Thanks.
Don't bother, you can keep it to yourself.
No thank you.... Would you like mine>>>

here are the replies that I got from my emails to end users in the last 24h , and I think too, they don't get it :)
 
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I sense that there are some companies that do get it and even though they already have a good domain for their business, they are open to acquiring other good domains to increase their promotional opportunities. On the other hand the many companies with poor domains often don't see the need to spend money on descriptive generics even though they might benefit from them more so than the companies with better domains.
 
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robfer said:
Is anyone finding it easier or harder selling to endusers?

Im still finding that they just dont get it!

Especially Sales and Marketing VP etc.

Whats everyone elses thoughts?

Regards,

Rob

Either they don't get it or we don't get it.

Personally I think it is a waste of time approaching non domainers trying to sell a name. When endusers want a a name it is usually something specific and they will approach you via email. If you want to do well selling to them my advice would be to a set up a business taking into account that fact, eg like buydomains have done-large amount of quality invenrory, make it easy to buy, and then wait.

At the end of the day there is no point blaming the customers when they don't buy.
 
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Either that or domainers are living in a convoluted bubble :)

If a company owns keyword-keyword.com, many end users will be happy to have keywordkeyword without the hypen but for $100 or under. On the other hand, I see domainers with too much money and not enough brains throw thousands of dollars on completely speculative domains. Take mouthguards.com for instance. Sure it's a great keyword domain but it sold for $10,000 on Namejet. I highly doubt that there are end users willing to fork over $10,000 for that name. Hence, not long after it is now in Moniker extended auction. Alas, a platform for more domainers to see if they themselves can come out ahead with this name.
 
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telking said:
I don't price myself out. In fact i'm very fair. End users don't get it.
What exactly don't they get? That they need to spend $5,000 on a domain packaged in a box that says it'll make their company bigger? That's a tough sell because the fact is, quality domains are vital to only select business models.

So what kind of end users are we talking about in this thread?

Owning towing.com probably won't drive one single customer to Joe's Car Towing of rural Wisconsin. So if he won't pay big money for it, does he not "get it"?

The webmaster group as a whole understands domains, but most can't afford to pay $xxx for a domain. I would say only about 20% will pay more than $100 for a domain, and the top 5-10% of that group usually is not very active on message boards. So using noob forums like DP as a point of contact probably won't result in a good sale.
 
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this all reminds me of a recent event in my life. I wake up one saturday morning to find a cold call email wanting one of my domain names. Not a generic name but one that is brandable. Personally I think the name sucks, I bought it in a package and will let it drop next time round...

In his email he states he has a use for the name and wants to know my price. I look up his email address and I find the company he works for. Sure enough that are rolling out a product with the EXACT name. now this company looks like it might have 200 employees and I am sure they make a good amount of money every year. So I email him back $900 and its yours. He replies a few days later saying its to high. So I email him back that the name gets over 300 visitors a month which it does and tell im her can have the name for a mere $250... he emails back that that is also to much and they decided to buy the same domain in the .net for $10..... I mean the product of this domain costs over $1000 a piece so I figured 900$ was a for sure sale... nope.

I dont get it....
 
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JamesDavid said:
I dont get it....
THEY don't get it... as if the .net was going to receive that many visitors :)
That's one pretty nice example of clueless end user, and there are countless such examples.
 
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JamesDavid said:
this all reminds me of a recent event in my life. I wake up one saturday morning to find a cold call email wanting one of my domain names. Not a generic name but one that is brandable. Personally I think the name sucks, I bought it in a package and will let it drop next time round...

In his email he states he has a use for the name and wants to know my price. I look up his email address and I find the company he works for. Sure enough that are rolling out a product with the EXACT name. now this company looks like it might have 200 employees and I am sure they make a good amount of money every year. So I email him back $900 and its yours. He replies a few days later saying its to high. So I email him back that the name gets over 300 visitors a month which it does and tell im her can have the name for a mere $250... he emails back that that is also to much and they decided to buy the same domain in the .net for $10..... I mean the product of this domain costs over $1000 a piece so I figured 900$ was a for sure sale... nope.

I dont get it....

This is a great example of not getting it from the enduser perspective. But sometimes domainers don't get it either. Works both ways.
 
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seven said:
This is a great example of not getting it from the enduser perspective. But sometimes domainers don't get it either. Works both ways.
very well said!

i'm in domaining not much(almoust one year) and what i have learn i learned
(how much,i think some thinks i have learn good but 1000 thinks still to learn but some basic knowledge i have learned,definately i have more knowledge then somebody that have nothing to do with domaining :) ) on this forum and i can tell you this from my opinion:

why would a end-user(company) pay high money for a domain?
-because your domain have good keywords?
-because it have traffic?
-because it is a well search term?
-etc....

but all this good and great characteristics that have a domain...

you know,other domainers know the value and importation of why a good domain is a good domain...we know...domainer know...and here comes the problem:

the potencial end user don't know these thinks and what will improve his business!!!

the only chance(i think) is to explain a end user why is important to have a good(yours) domain

-i think most companies have not the xxxx or higher budget to buy a domain or when they have you still must offer then a really good domain in this range because if this is a company with a site(or more) they allready know why is important to get a good domain for future or today projects and you have a chance with a good domain to make money,but number of companies that have big budget is not high every sale would be a big success.
-a little company(maybe 5-15 employers) have no need and money for a domain in xxxx range because simple:it is still a small company with not big budget and for this company even to sell a domain in xxx range would be a success:they can take there names for there sites or in best case name+keyword but still it would be in regfee range,and you must accept this fact that this kind of companies simple have no need and money for a xxx or xxxx domain
-then we have the companies that are not so little,we can call them:small companies(15+employers) and they have money and budget,but not so high(xxxx and higher),if you take this companies you have the biggest chance to sell a domain in xxx range but explain also why it be good that they have your domain...but xxxx...very hard...

to sell a domain to a little company and ask for xxxx and higher would be very very very hard,because they have no need,no money on the start

to sell a domain to a small company in xxx range,there is some good chance
if you can explain why your domain is good(they have the xxx to spend but are not so willing and shinning about the idea to give xxx for a simple domain because these xxx are also a weight to they budget :) and you will must show skills to sell to these companies(presenting and selling),but don't expect mega sales(xxxx or higher),but still the best chances to sell and make profit in my opinion

to sell a domain to a big company,small chances but with the right domain,possible

look this all from there eyes and forget what you know about domaining(you must do this)

i'm a company...my company have the name "ronald01"

if i'm a little company to sell me a domain in xxx$ range would be zero because:
-i have not much money
-i allready spend a xx-xxx to let make my website(i know that you will say:somebody that makes you the site will suggest that buy a good domain,
yes of course but my response from the start would be: "no thanks,i have not the money know" or "for the beggining i take x domain,later maybe i will buy a better name","for the start i think ronald01 is a good name for my website
(look from end user angle)" etc...

if i'm a small company and have the xxx for a domain that could improve my business you would have the biggest chances to sell me your domain and like a company i would not more invest then xxx or in really best case low xxxx,
but if you have arguments and tell me why my business would be better:
yes i would buy

if i'm a big company i have two choises:
i allready have a site(domain) or sites that i have payed high...no need for improvement(except that company will go for more and more)...very little chance that you sell me your domain
i allready have a site(domain) but it's time to make a bigger network etc...
chances are good that you sell me your domain because i have money and the will to buy a good domain for my future projects(i would hire a firm a domain broker firm to get me a good domain)but i can do this also later or sooner,it is not my priority,but you still have chances

etc...

my point is:
many companies don't know why a domain is good or not or why domains can bring improvement to there business...and then we close the circle:
we must tell them :)

and the best chances for a domainer is to sell more domains in xxx range
and be focused on small companies( like member 24hourdomainer or other members does,
making more sells in low-mid xxx and this way of making profit is a good way to make money,sounds very good and reasonable to me,

personally i haven't sold any domain to a end user because IMO i'm not ready for this kind of selling(i'm still reading from all expirion members and try to learn from all members) but in few mounth i will try when i think the time is right or maybe still the best chance for me is to take a much more expirion member with more knowledge and let him brokerage your domain,

@robfer is a successful domainer,have maked a lot of sales and i can only tell this :

we can't blame the end users why they not get it(every end user have they reason and if we look from there sides it will be more acceptable) , we can only try to tell them why it is important that they buy our domain and make a sale...
some end users don't get it because they have no need or money to get it
or
if they are on the right way to get it we must try harder explain to them that they get it :)
our advance i think is the knowledge why a good domain is important for somebodies companies and with this we can try to explain end users why is
important to buy a domain:to get it.
i'm talking theoritically without practice(end user sale) but end users will get it when there are in opportunity to get it(depend from many factors:need to get it,money to get it,etc...) and so it goes in circle and i believe that whas earlier years also(maybe it was easier for domainer to let the end user "get it") but hard days are coming and they will not "get it",we must tell them to make them that they "get it",in future days it will be harder but of course possible...

they don't get it because we don't get it that many factors(knowledge,need,money...) are required to make
them getting it(and this factors today have a higher standard then in earlier times),for as to sell,for them to buy,and in this
hard times we must try harder to make them to "get it" :)

end user job is not to"get it" because they don't "get it" from many reasons,our job is to explain and make them to "get it"

@robfer
you have make the end users "get it" houndreds of time,days are coming where we must try harder to "get them",the rules are the same like earlier years(i think) but the line to get them(get it=sale) is on higher limit and
you will "get them"...harder then ussualy...but you will get them.

p.s.sorry for this really long post,i'm not native english speaker and it was not easy to write so much but this is my opinion why they don't "get it"

regards
Ron
 
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Thanks for your thoughts
 
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I just had to phone an enduser today (who has developed the .net version of a .com I own) to tell him he had info(at)mydomainname.com as a contact on his .net site :hehe:

He was quiet surprised that people bought and sold .com domains...because he thought nobody would buy them as there are so many other extensions available nowadays.

I then told him that I came across another website of his by chance while searching through an expiring/expired domain list, His other website is a .co.uk and the .com is now available for reg fee.

He said, oh - it was'nt available when he registered the .co.uk - Lets see if he has the sense to pay reg fee for the .com version in the next week or so.

If he does'nt I just may buy it myself as it fits perfectly for something I have in mind.


What's that saying, you can lead a horse to water but you can't make it drink !


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gazzip said:
What's that saying, you can lead a horse to water but you can't make it drink !

that's are great words :kickass:
rep added

we can't make that the "horse" drink water and this is 100% correct,
it would be really easy if every "horse" that we lead to the water,drink the water :)
but we can do this:

if we lead many "horse" to the water it will give as a bigger chance(then leading only one "horse") that one of the "horse" drink water ;)

regards
Ron
 
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gazzip said:
What's that saying, you can lead a horse to water but you can't make it drink !
In particular when it's a dead horse :laugh:
 
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