Email marketing succesful stories

[ilcesco]

Email marketing successful stories

I just finished to read all the "email letters" sticky thread, and i must thank all the contributors.
It's been some time since i had the idea of sending out few emails, and i think that the right moment has come, but i would really appreciate to know if some of you had experienced good results from this kind of active marketing, how many email you've sent, and what kind of "strategy" you used. I think this could be interesting for anyone browsing this marketing techniques forum..

 

[matt_bodis]

I had 190,000 gamer emails, all validated.

I had a site, arcaders.info, which I sold already for twice the amount I bought, but when I marketed, I sent out 10,000 emails per day, for 3 days, so I only got to send out the first 30,000 emails. I received about 700 visitors a day via this email marketting for the first 3 days, so you can get about 7% of your emailed people to go to the site instantly.

Although, the thing is, not everyone opens an email on the first day, so I still had 500-600 visitors every day after for a few days, then I sold it, so I don't know how many I would still be getting.

I'm thinking around 30 to 40% of the people you email will click the link if the email is well-written, friendly, and the people are all targetted. Like I had gamer emails, and a gaming website, so it went well together.

 

[mojojo]

Isn't it spamm?

 

[peter phillips]

E-mail marketing is considered spam when someone keeps on sending unsolicitated emails repeatedly to a person. Many spam filters work by analyzing the email based on its content and the words used. Words such as free, sex etc are very heavy spam trigger keywords. So the priority should be to avoid such words while keeping your newsletter as professional as possible.

 

[ezimedia]

HI All

It is only SPAM when you send emails to a group or list of email addresses that did not ask to receive your emails in the first place.

If a person opts in to your mailing list and confirms their email address and then they get emails from you and then cry spam these people should not opt in to your mailing list in the first place.

So make sure all your optins are double optin subscribers.

Thanks
Tom Dahne

 

[ralxz]

Of course, don't forget to put an 'unsuscribe' link! :p

 

[matt_bodis]

Hehe, I know it is wrong, but I spam. The emails I used were NOT opt-in. But with the ammount of spam we have on the internet nowadays, it barely matters. But what I do is make the emails well written, so people may not consider the contents of the email as spam.

 

[allinone]

Hehe, I know it is wrong, but I spam. The emails I used were NOT opt-in. But with the ammount of spam we have on the internet nowadays, it barely matters. But what I do is make the emails well written, so people may not consider the contents of the email as spam.

How did you get 30,000 e-mail addresses?

 

[peter phillips]

You can opt for Double opt in. It requires two requests before the person is added to the list, the initial subscription request, plus a confirmation of the request.

The advantages of double opt in are -

It reduces the probability of spam as the the confirmation process will help to ensure that people are only subscribed with their consent.

Identifies potentially more responsive subscribers those who are genuinely interested enough to confirm their subscriptions may also be more inclined to respond to your newsletter.