Dan.com
NameSilo

Rob Monster

Founder/Chairman of EpikTop Contributor
Epik.com Staff
Impact
18,409
I am looking for some input on logo selection.

We have been working to finish a project called Domain Equity for peer to peer lending -- empowering domainers to access liquidity outside of the conventional banking pool. For those not aware, DomainEquity was a project long before COVID-related shutdowns, but has taken added urgency as a result of pressure on the banking system.

The site is scheduled to go live sometime in April. Here is a preview of the homepage:

upload_2020-4-5_10-18-12.png


And here is a walk-through:

https://www.loom.com/share/547cf9f24a9d4f1e90701361f34651fc

We have some logo concepts -- here is the short list of final candidates:

upload_2020-4-5_10-20-48.png


For the long run, I tend to prefer a logo that can ultimately be branded in a way that can be logowear, e.g. you could put it on a baseball cap, etc.

Welcome any feedback.
 
Impact
1,501
I originally liked #8, but on second thought, I think it (the avatar) looks too much like something from the early 00’s. Almost like something Godaddy would do.

I’m settling for #4 because, for one, it’s simpler. It incorporates the avatar into the domain itself and would look much more professional on hats and t-shirts.
 

bmugford

www.DataCube.comTop Contributor
Impact
42,630

frank-germany

domainer since 2001 / musicianTop Contributor
Impact
14,099
they all look like a fivr $5 USD job
why don't you pay a designer?
 

ResoluteDomains

Resolute DomainsTop Contributor
Impact
4,560
#7 and #8 but leaning toward #7
 

DomainBarracksRob

Top Contributor
Impact
7,765
#4 by far

At a first Wee glance #8 could easily and does (IMO) look like "D DomainEquity" Icon hinders it looks to much a like a "D". no good! ( same with 5)

#4 pops out and is CLear!

7 would be my 2nd choice
 
Last edited:

Steven McEvoy

DotBarista.comTop Contributor
Impact
1,679
they all look like a fivr $5 USD job
why don't you pay a designer?

Haha I thought the same thing!!

or at least show some NamePros support, sense you love this community so much and do a design contest here @Rob Monster
 

7363824

Restricted (Market)
Impact
1,803
I originally liked #8, but on second thought, I think it (the avatar) looks too much like something from the early 00’s. Almost like something Godaddy would do.

Perfectly pt to words what I was thinking. Sorry Tib fir the GD comparison but I agree, it gives me that same huh feeling GDs new logo did.
 

King

Investor & CreatorTop Contributor
Impact
3,099
Something like this would be best as it shows the movement of getting it done plus the money sign so you know what it's about.
REMaRgD.png
 

DomainRecap

Top Contributor
Impact
4,410
7 is my pick, no question. It's friendly & inviting while remaining professional. It also visually flows/tracks your eye the correct way, while 4 has that stylistic Q totally dominating, which you don't want.

There are aspects of 8 that I like, but I would a slight rework if you go with that one.

Also, have you spit-balled 5 using the same D and E from the logo in the brand name?
 
Last edited:
Impact
2,534
7
It easily would fit on a ball cap and it is symbolic of an exchange of monetary value for an asset,
 

HostGeeks.com

Top 5 Webhosting ProvidersEstablished Member
Impact
75
Just don't use 5, looks like something you create with a template
I would say 4 looks like a long lasting logo
 

Bernard Wright

Established Member
Impact
1,249
7 is the least bad, but it makes me think of RPMs, or golfing, more than money. Great concept. I hope you can settle on the right logo.
 

Rob Monster

Founder/Chairman of EpikTop Contributor
Epik.com Staff
Impact
18,409

HotKey

Made in CanadaTop Contributor
Impact
10,456
numero siete for me. The way the two i's connect both equity and domain. Gives it a bit more of a longevity edge over the arrow usage in #8 logo. Using the arrow asks "where is it going", using the dots to tie-in the two words says "we're here to stay".

Both great though, baseball-cap-wise.
 

Ategy

Arif M, NameCult.com TheDomainSocial.comTop Contributor
Impact
17,343
They're all too busy/distracting to me .. far and away the current simple White and orange one is the one I'd go with. Maybe add a simple $ as @DigitalRoar suggested above.