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Rob Monster

Founder/Chairman of EpikTop Contributor
Epik.com Staff
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I am looking for some input on logo selection.

We have been working to finish a project called Domain Equity for peer to peer lending -- empowering domainers to access liquidity outside of the conventional banking pool. For those not aware, DomainEquity was a project long before COVID-related shutdowns, but has taken added urgency as a result of pressure on the banking system.

The site is scheduled to go live sometime in April. Here is a preview of the homepage:

upload_2020-4-5_10-18-12.png


And here is a walk-through:

https://www.loom.com/share/547cf9f24a9d4f1e90701361f34651fc

We have some logo concepts -- here is the short list of final candidates:

upload_2020-4-5_10-20-48.png


For the long run, I tend to prefer a logo that can ultimately be branded in a way that can be logowear, e.g. you could put it on a baseball cap, etc.

Welcome any feedback.
 

Intelliname

Lifting people up is what we do...Established Member
Epik.com Staff
Impact
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Beautiful landing page Rob.. Bravo to the designer/design team there. Love the integration of the messaging, the graphics they used, and the color scheme.. Awesome stuff.

Let alone the concept of pushing for more advancement of crowd-based / accredited investor elected P2P lending in the domain sector. Keeping you in prayer for forward success!

My favorite would probably be #8.. in terms of stand alone / emblem based on your desire to get the most from it for positioning... the rounded D with the two forming E/e forward and backwards is very clever.. and it works great with the current color direction already being used for your prototypes.

I think all four of these are clever though.

Font is clean enough as well in #8 to stand alone, in cases where size may restrict emblem inclusion.
 

King

Investor & CreatorTop Contributor
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3,106
Awesome! Looking forward to using this platform!

I honestly like that simple text as is on the site but if you want to use something more of a logo I prefer #8
 

Rob Monster

Founder/Chairman of EpikTop Contributor
Epik.com Staff
Impact
18,338
Awesome! Looking forward to using this platform!

I honestly like that simple text as is on the site but if you want to use something more of a logo I prefer #8

#8 is my personal favorite -- I like the avatar especially. It is distinctive and renders as DE with a sort of "get it done", "onwards", "damn the torpedoes" vibe to it. :) Just making sure I am not alone on this one!
 

King

Investor & CreatorTop Contributor
Impact
3,106
#8 is my personal favorite -- I like the avatar especially. It is distinctive and renders as DE with a sort of "get it done", "onwards", "damn the torpedoes" vibe to it. :) Just making sure I am not alone on this one!
Exactly! You should add a poll to the thread :)

ps, Good job to the designers. I really love the rest of the design & UI of the website. It's modern & exactly what I look for!
 

Rob Monster

Founder/Chairman of EpikTop Contributor
Epik.com Staff
Impact
18,338
Exactly! You should add a poll to the thread :)

ps, Good job to the designers. I really love the rest of the design & UI of the website. It's modern & exactly what I look for!

Thanks for the input. I debated on the poll. We did a poll recently and the organic comments ended up being even more useful than the poll. We are now past the 30 minute edit window so will let it ride for now.
 

brandpainvestment

Top Contributor
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It may be more better if you can include symbol of loan and equity.

It will clearly point out the project.

Just in my opinion.
 

Abdullah Abdullah

Top Contributor
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I would say both 5 and 8 would be good @Rob Monster , but to garner better results and to reach an informed decision, why not add a poll to the thread?

Edit: And between the two , I would say number 5 has the edge over the 8th as it will look good as a favicon, as well as the two letters standing alone on their own with the great combination of the D and E making it clear for everyone.
 
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brandpainvestment

Top Contributor
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Rob Monster

Founder/Chairman of EpikTop Contributor
Epik.com Staff
Impact
18,338
I would say both 5 and 8 would be good @Rob Monster , but to garner better results and to reach an informed decision, why not add a poll to the thread?

Edit: And between the two , I would say number 5 has the edge over the 8th as it will look good as a favicon, as well as the two letters standing alone on their own with the great combination of the D and E making it clear for everyone.

The poll would make sense if I thought for sure that we had a final candidate. Since this is an important project for these times, I thought better to leave it open to discussion in order to avoid putting things in a box. This project, combined with Masterbucks 2.0, might be the most exciting thing we are working on for bringing genuine help to the domain industry in these times. As such, was important to get the branding right.
 

7363824

Restricted (Market)
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#4 jumped out at me immediately I really like it. #7 I would say is my second choice.
 

Abdullah Abdullah

Top Contributor
Impact
4,140
The poll would make sense if I thought for sure that we had a final candidate. Since this is an important project for these times, I thought better to leave it open to discussion in order to avoid putting things in a box. This project, combined with Masterbucks 2.0, might be the most exciting thing we are working on for bringing genuine help to the domain industry in these times. As such, was important to get the branding right.
So these 8 are not finalists and there is the possibility for completely coming up with a new logo? I always believe more can be done when it comes to logos so good choice.
 
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Rob Monster

Founder/Chairman of EpikTop Contributor
Epik.com Staff
Impact
18,338
So these 8 are not finalists and there is the possibility for completely coming up with a new logo? I always more can be done when it comes to logos so good choice.

Correct -- we still have time. We are probably set on color scheme but not wedded to iconography.
 

ollybod

Established Member
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#7 stand out for me. Font is nice, but if you can replicate #7 font in #8 it would have been the best.
#mythought
 

Ramesh Kumar G

Established Member
Impact
137
# 8
When the concept of Business really Matters Most, Supreme importance on aesthetics of Logo doesn't Matter too much in the early stages, It is only an added advantage. I guess.
 
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Shaan Chopra

Established Member
Impact
817
I like the #7 but without the rainbow, on the top, just plain simple word and color would be great
 

BrandPlease

BrandPlease.comTop Contributor
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5 or 8 - the logo is pretty unique & seems to stand out + I remember it, the others are nice (dont get me wrong) this is simply from a does the brand image "pass the radio test" well, you know what I mean HAHA. If I had to pick one, I'd pick 8