DomainEquity Logo input needed

[Rob Monster]

I am looking for some input on logo selection.

We have been working to finish a project called Domain Equity for peer to peer lending -- empowering domainers to access liquidity outside of the conventional banking pool. For those not aware, DomainEquity was a project long before COVID-related shutdowns, but has taken added urgency as a result of pressure on the banking system.

The site is scheduled to go live sometime in April. Here is a preview of the homepage:

And here is a walk-through:

https://www.loom.com/share/547cf9f24a9d4f1e90701361f34651fc

We have some logo concepts -- here is the short list of final candidates:

For the long run, I tend to prefer a logo that can ultimately be branded in a way that can be logowear, e.g. you could put it on a baseball cap, etc.

Welcome any feedback.

 

[Steven McEvoy]

Honestly simple is better. What it is currently is great

this one

 

[Josh R]

#4 Rob.

 

[Bob Hawkes]

I think they all look very good Rob, but I particularly like #7. The orbit arc above figuratively ties in with idea of project really well, in my opinion.

Bob

 

[Name Trader]

Honestly simple is better. What it is currently is great

this one

The best so far, IMHO.

 

[Lox]

#8

> concept:

 

[7363824]

#4 jumped out at me immediately I really like it. #7 I would say is my second choice.

 

[Domain Crazy]

easily 7 for me

 

[Name Trader]

I think there wasn't enough variety in the choices, TBH. But I likes #7 the most.

 

[Sumeeth]

I liked #7 , Great work by the team there

Thanks,
Sumeeth

 

[Intelliname]

Beautiful landing page Rob.. Bravo to the designer/design team there. Love the integration of the messaging, the graphics they used, and the color scheme.. Awesome stuff.

Let alone the concept of pushing for more advancement of crowd-based / accredited investor elected P2P lending in the domain sector. Keeping you in prayer for forward success!

My favorite would probably be #8.. in terms of stand alone / emblem based on your desire to get the most from it for positioning... the rounded D with the two forming E/e forward and backwards is very clever.. and it works great with the current color direction already being used for your prototypes.

I think all four of these are clever though.

Font is clean enough as well in #8 to stand alone, in cases where size may restrict emblem inclusion.

 

[Mister Funsky]

#7

 

[brandpainvestment]

I prefer 7

 

[Abdullah Abdullah]

I would say both 5 and 8 would be good @Rob Monster , but to garner better results and to reach an informed decision, why not add a poll to the thread?

Edit: And between the two , I would say number 5 has the edge over the 8th as it will look good as a favicon, as well as the two letters standing alone on their own with the great combination of the D and E making it clear for everyone.

 

[BBQ Names]

Leaning 7 here.

 

[awwalmb]

I'm going to go with 7, but 4 could also be a good choice.

 

[brandpainvestment]

It may be more better if you can include symbol of loan and equity.

It will clearly point out the project.

Just in my opinion.

 

[Silentptnr]

I like #8.

 

[sharastar]

#7 and #8 I Love them both

 

[Bohdan]

4

 

[ollybod]

#7 stand out for me. Font is nice, but if you can replicate #7 font in #8 it would have been the best.
#mythought

 

[Shaan Chopra]

I like the #7 but without the rainbow, on the top, just plain simple word and color would be great

 

[karmaco]

I like 4 the best.

 

[wwwulff]

I like #7 most

 

[Bertrell]

I'm diggin' #7