WHITELABEL: Is when you sell another company's products under your name. Web hosting is popular for that. Meaning you go to WebsiteX.com and buy your hosting plan .. it is branded under CompanyX .. but in actual fact they are GoDaddy resellers (you just don't know it because there has been a "White Label" placed over GoDaddy's so to speak). This is also a popular phenomenon for products coming out of China (and even locally) in that you have a small personal business who find a product they like to resell .. they then contact the original producers and arrange a system where the manufacturer ships directly to the end consumer, but under the reseller's name. A lot of people make big money in White Label sales .. most Amazon resellers are actually white label .. that's why you sometimes see 20 different "companies" selling the exact same product under their own name (cheap electronics, kitchen supplies, etc etc).
As for the domain:
Bourbon street
can't be compared to other GenericStreet names ... Bourbon Street is a famous party street in New Orleans .. it's like if you had TheStrip.com (for Vegas).
That being said .. I don't think ending in street is that bad for brandable creation. VodkaStreet is a good buy at HandReg in my opinion. Although I wouldn't pay much more than that. For some unknown reason DonutStreet doesn't ring for me, but I can't even explain why I don't place it in similar light to VodkaStreet .. lol
Technically alcohol brands usually sell for more. There are certainly more Vodka startups out there than for donuts. The term street for me infers it is a market place however .. so not actually a brandable for a startup with a product, but more for a marketplace .. the only problem there is that any potential marketplace would be just vodka or donuts (those names could potentially hurt if they wanted to sell Rum or Cookies for example).
But losts marketplaces do exist online .. tons of specialised Vodka ,, gourmet donuts as well, but on a much smaller scale.
Also the hassle of dual spelling for donuts make it a messier sell and more likely any end user would use another way to brand themselves.
Personally I'd pick up VodkaStreet but not DonutStreet. But it's far from being the worse domain I've ever seen! lol
@Kuffy .. what is Gawpe misspelled from? I don't see it! lol