Ms. Sale makes a very interesting point that many newbies miss about dot-com, and that is that .com itself is a brand - And a very well established one at that! Multi-billions have been spent to instill this extension in the minds of everyone who uses the internet. (e.g. Everytime you see an ad with a dot-com, that brand is being reinforced... Just saw a few during the Super Bowl...) Hence, dot-com will remain king for the foreseeable future - No other extension will ever have the same credibility and reach...