With good marketing / sales outreach then could easily go higher than xxx, as it's an easy to remember name that has several uses.
For example "coolery" is obviously a play on the word "cooler" which is used to keep beverages cold and the "-ery" suffix is often used in the names of businesses that produce or sell things, such as a bakery or winery. Therefore, a business that produces or sells coolers would be a great fit, or somewhere people can choose and customize their own coolers, or simply a cool drinks company or a nice bar to grab a cool drink!