BrandBucket Experience

[xtremex]

hello

I am new to BrandBucket. Before getting my hands on this

I wish to experience about brandbucket from my fellow members


Thanks

 

[JimJammy]

They sold 801 names
They have in average 25,000 names throughout the year
The sell-through rate for BB is 3.2% in average for all sellers within that.

They only had 22,000 names at the end of the year so their average couldn't have been anywhere near 25,000.

My sales rate is 3.9% (<-- edited from 4% after I worked it out properly!).

 

[Grilled]

My sales rate is over 4%.

How many $10 listing fee's did you pay to achieve this 4% 3.9% rate? edited

 

[BrandClub.com]

I might be late in the game but Im still trying to understand the seller newsletter I received!
I believe the sell through rate is relatively straightforward regardless of whats written within.
They sold 801 names
They have in average 25,000 names throughout the year
The sell-through rate for BB is 3.2% in average for all sellers within that.
Looking at this rate its fantastic and it makes me wanna return to the platform, coz I will have around 600 names there! Does this mean I might sell 19 names a year with BB? Hell NO!!!

I had around 500 names when I was leaving and there were MONTHS without a single sale! Why is that? its simply because the top sellers (I dont know why) have much higher sell through rates! Someone with a 5,000 inventory that is selling at 8% rate per year, is simply selling 400 names a year, which leaves the rest of the 20,000 names with 401 sales for 2015 (just saying), now lets look at the Sell through rate again.
401/20,000 *100 = 2% more or less!

Keep on doing the above repeatedly for top sellers and you will boil down to your real Sell through rate!

============================================================================
Believe it or not, after receiving that newsletter, I admit I thought a couple of times I might be wrong and I should be back on BB, but just simple math proved me I was right in the first place!
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Out of the same 500 names that were on BB, I sold 6 names this year so far, a bit below BB selling prices, but with less commission, which made my overall realizations same per name! The rate has been higher, zero exclusivity + freedom to sell in bulk whenever you want to liquidate.

But the above is NOT the only advantage, the REAL and VERY REAL advantage on leaving any Exclusivity marketplace is that you get to receive the leads yourself, so you easily can cross sell any other name! For example, I received an inquiry about a 6L name I got, I picked up the phone and called the startup, it turned out they dont know which name could be best, so I provided them with a list of 50 names matching their request. Guess what? They are about to buy 2 names from me for another startup they are launching as well within the same VC! YOU OWN THE RELATIONSHIP!!!!!

BB is a great Marketplace, but the obligations and exclusivity and the commissions vs. ROI didnt add up for me. I wish I was one of the top sellers there, I Wouldnt be posting this, but I wasnt

I hope you guys all the best as always.

Totally agree with you ... We left BB for the same reasons; in 2014 we had about 240 - 250 published names and sold 5 during that year (that´s about 2% sell-through rate). In 2015 (out of BB) we increased our portfolio of brandables to somewhere between 280 - 300 names and we sold 24 names, some of them at higher prices that they where listed on BB and without having to pay 30% commission. People need time to understand that the BB business model is good only for them and for their TOP sellers ... BB is worth if you have a 5% or over sell-through rate; for a 2% sell-through rate is not worth paying listing fees, 30% commission and exclusivity. We really believe that 90% of the sellers of BB are there to pay listing fees and renewals to keep their domains sending traffic to BB and help those 10% (TOP sellers) close sales.

 

[JimJammy]

Out of the same 500 names that were on BB, I sold 6 names this year so far, a bit below BB selling prices, but with less commission, which made my overall realizations same per name! The rate has been higher, zero exclusivity + freedom to sell in bulk whenever you want to liquidate.

Congratulations! That's terrific news! Like you, I also have my own website. I've had 10 sales this year. I list my BB rejects and a few of my none-brandables on there. I have done outreach and pointed potential purchasers to my landing pages so as expected, I've had a better sales rate, but I don't get the same price for my domains that I get from my BB sales. .

 

[bazabizo]

Congratulations! That's terrific news! Like you, I also have my own website. I've had 10 sales this year. I list my BB rejects and a few of my none-brandables on there. I have done outreach and pointed potential purchasers to my landing pages so as expected, I've had a better sales rate, but I don't get the same price for my domains that I get from my BB sales. .

You give BB the best portion of the portfolio. You expect the worse piece to sell at a higher price? Try taking all your portfolio to where you are right now and measure! Did you try Afternic Premium network + Your website? They sold me 3 names this year without any traffic sent them! 5K of profit just listing there!

 

[JimJammy]

You give BB the best portion of the portfolio. You expect the worse piece to sell at a higher price? Try taking all your portfolio to where you are right now and measure! Did you try Afternic Premium network + Your website? They sold me 3 names this year without any traffic sent them! 5K of profit just listing there!

I give BB the names that I do not expect to sell in the very near future. BB have the names that I want to hold for 5 or 10 years. I've bought the majority of these names for less than $50 and I'm waiting for the market to come to me. I think of it like a parking site for domains that I expect to be valuable in the future and if I make a few sales now I can cover my renewals and grow my portfolio bigger.

The domains I have on my own site are either my BB rejects (and I will likely drop them) or they are 'targets'... I bought them for a reason, I had target purchasers in mind when I bought them and I either try and attract their attention (by ranking my page) or I contact them.

 

[equity78]

Nice sale: Congrats!



Remember when @Dnbolt shared with us the domain which had the fastest turnover time in March? It was a CVCoo, Show attachment 31630

Yeah I have always liked 5L.com ending in oo, I have sold a few, one name that got several offers and then took forever as the Chinese buyer played games was Lydoo.com. This was not on BrandBucket sold it myself.

 

[Grilled]

Congratulations! That's terrific news! Like you, I also have my own website. I've had 10 sales this year. I list my BB rejects and a few of my none-brandables on there. I have done outreach and pointed potential purchasers to my landing pages so as expected, I've had a better sales rate, but I don't get the same price for my domains that I get from my BB sales. .

What if your enduser wants to buy one of your better BrandBucket domains? Since your BrandBucket domains are exclusive, you can't sell any of these domains without paying BB a 30% commission right?

This is when, IMO, it's not helpful to have your domains listed with an exclusive marketplace. Though, however, I will agree that great packaging ie a unique logo and description will help sell a brandable domain for a higher price.

 

[Justin Matmor]

I give BB the names that I do not expect to sell in the very near future. BB have the names that I want to hold for 5 or 10 years. I've bought the majority of these names for less than $50 and I'm waiting for the market to come to me. I think of it like a parking site for domains that I expect to be valuable in the future and if I make a few sales now I can cover my renewals and grow my portfolio bigger.

The domains I have on my own site are either my BB rejects (and I will likely drop them) or they are 'targets'... I bought them for a reason, I had target purchasers in mind when I bought them and I either try and attract their attention (by ranking my page) or I contact them.

Good point.

I would only use BB to sell brandables that I couldn't sell myself particularly invented word domains.

BB is an excellent platform for selling these type of brandables.

LLLL's, LVLVOO's can easily be sold on auction sites...

 

[Grilled]

I would only use BB to sell brandables that I couldn't sell myself particularly invented word domains.

What type of domains do you pay to list with BB? I ask because I question that you know what it's like to pay $1,000+ in bb listing fee's.

You privately shared with me a free tool to monitor BB nameserver changes such as domains transferred in, and transferred out. I shared a similar tool via DomainIQ. Why don't you want to share the specific nameserver tool with everyone publicly?

 

[Justin Matmor]

You privately shared with me a free tool to monitor BB nameserver changes such as domains transferred in, and transferred out. I shared a similar tool via DomainIQ. Why don't you want to share the specific nameserver tool with everyone publicly?

Because the tool is so powerful, if everyone started using it, and reporting daily movements, it could negatively affect BB.

 

[Grilled]

Because the tool is so powerful, if everyone started using it, and reporting daily movements, it could negatively affect BB.

Affect BB negatively how? IMaSO, the needs of the many outweigh the needs of the few.

More people notice where BB domains are transferred to? or from?

More people know when BB domains drop, ie more competition for regging dropped BB domains with paid listing fee's?

 

[equity78]

http://www.dailychanges.com/brandbucket.com/#transferred-in

 

[Grilled]

http://www.dailychanges.com/brandbucket.com/#transferred-in

Bingo! You can use this tool to monitor other brandable marketplaces besides bb.

When you're an experienced brandable domain seller, you will notice the WHOIS emails of certain domainers

 

[equity78]

Bingo! You can use this tool to monitor other brandable marketplaces besides BrandBucket.

When you're an experienced brandable domain seller, you will notice the WHOIS emails of certain domainers

I would have posted it earlier if I had known peeps didn't know about it, been using the site for years as I thought most every domainer did.

 

[equity78]

Bingo! You can use this tool to monitor other brandable marketplaces besides bb.

When you're an experienced brandable domain seller, you will notice the WHOIS emails of certain domainers

I actually like it to see names I thought about buying got accepted. examples: over the last week I was looking at Geekroot.com and Dreamerr.com on Name.com I forgot about them as the prices came down, but I would have submitted them to BrandBucket if I bought them. Someone else did and they were added to BrandBucket nameservers on May 25, so I know they got accepted and my thinking at least was right, I monitor too many names. Plus I may have waited for $12.99 as I was not in love with these names, and someone else got GeekRoot for a bit higher, not sure about Dreamerr I know I saw it at $19.99 and went to sleep, giving true meaning to you snooze you lose. Congrats to the buyer and hope they sell them.

 

[Recons.Com]

wealthza? What happened to rolling off the tongue? What about radio test? What about visual?

Some more weird ones from May 29, including curatesy, long, meaningless, hard to explain, many ways to pronounce etc.

 

[Grilled]

wealth/za? What happened to rolling off the tongue? What about radio test? What about visual?

Are you questioning why it was added? Why it's suggested $3,XXX? If you're going to mention another's brandable domain it's best to screenshot (snipping tool for windows) the domain to obfuscate the text. No disrespect intended.

If you want to talk about ZO / ZA domains, I have a theory. BB has effectively built a portfolio of strong keyword + zo / za domains that almost all variations will eventually lead back to BB. Since they already have Keyword+Za.com, than BB must add Keyword + Zo.com or else they risk that domain going to a competitor.

The same can be applied for popular patterns.

was registered in April and recently added to BB. I registered

in January, and added it to a competing brandable marketplace in February after bb rejected it. Should BB not have accepted the -ia version in April? Does it not matter that a competitor owns a similar domain? Is this a strategy?

The same can be applied to two word brandables as well. I once added

to bb after

was published on bb. The same applies for why BB accepted both Grid/Surge and Surge/Grid. I could then pay them 2 listing fee's to commit these domains to their exclusive marketplace.

 

[hookbox]

Agreed. In 2015, I was one of these buyers.



Granted, there is room for sellers to improve. Since all marketplaces have shaped their idea of a brandable given their approvals/rejections, it's expected that overtime, sellers will shape their purchases to the type of domains being accepted, and submit similar domains accordingly.

Now, If they simultaneously loosened their approval standards, than wouldn't that suggest BB wants more domains? ie more listing fee's (more domains = watered down listing fee's for those who pay full price | more domains = more sales | more sales = more profit | more profit = why make some pay listing fee? 30,000 domains X $10 listing fee's = $300,000) Does this pay for on-call weekend sales support? No, but it should.

Is there a way to evaluate quality of domains added in 2015 vs 2016? It's unclear if BB approves more domains because they receive a better quality of domains or if they have loosened their approval standards or both.

Are you questioning why it was added? Why it's suggested $3,XXX? If you're going to mention another's brandable domain it's best to screenshot (snipping tool for windows) the domain to obfuscate the text. No disrespect intended.

If you want to talk about ZO / ZA domains, I have a theory. BB has effectively built a portfolio of strong keyword + zo / za domains that almost all variations will eventually lead back to BB. Since they already have Keyword+Za.com, than BB must add Keyword + Zo.com or else they risk that domain going to a competitor.

The same can be applied for popular patterns. Show attachment 31659 was registered in April and recently added to BB. I registered Show attachment 31660in January, and added it to a competing brandable marketplace in February after bb rejected it. Should BB not have accepted the -ia version in April? Does it not matter that a competitor owns a similar domain? Is this a strategy?

The same can be applied to two word brandables as well. I once added Show attachment 31661 to bb after Show attachment 31662was published on bb. The same applies for why BB accepted both Grid/Surge and Surge/Grid. I could then pay them 2 listing fee's to commit these domains to their exclusive marketplace.

ZO was a hot selling suffix with over 20 sales at BB. All the better keywords were taken with ZO and I think some are just doing a gambling play by registering some of the better keyword ZA domains hoping to cash in. The shorter the suffix the better shot at it selling. 2 letter suffixes are one syllable while most 3 letter suffixes are two syllables. A short keyword with a 2 letter suffix is only 2 syllables which makes a great name. So sometimes it's better to have a crappy two letter suffix then to have a better sounding three letter suffix.

 

[Recons.Com]

Are you questioning why it was added? Why it's suggested $3,XXX? If you're going to mention another's brandable domain it's best to screenshot (snipping tool for windows) the domain to obfuscate the text. No disrespect intended.

If you want to talk about ZO / ZA domains, I have a theory. BB has effectively built a portfolio of strong keyword + zo / za domains that almost all variations will eventually lead back to BB. Since they already have Keyword+Za.com, than BB must add Keyword + Zo.com or else they risk that domain going to a competitor.

The same can be applied for popular patterns. Show attachment 31659 was registered in April and recently added to BB. I registered Show attachment 31660in January, and added it to a competing brandable marketplace in February after bb rejected it. Should BB not have accepted the -ia version in April? Does it not matter that a competitor owns a similar domain? Is this a strategy?

The same can be applied to two word brandables as well. I once added Show attachment 31661 to bb after Show attachment 31662was published on bb. The same applies for why BB accepted both Grid/Surge and Surge/Grid. I could then pay them 2 listing fee's to commit these domains to their exclusive marketplace.

Well, then why not do keyword + sa, keyword + so for all of those?

The point is people here are confusing what is really important. For them BB approved = great name, BB reject = bad name. While, in reality, both good names and bad names get approved and rejected daily on BB, they have created their favorite patterns that might have base in real life for some and completely made up for others and also they are happy to bend the criteria for some.

BB thing is very similar to estibot in that it affects disproportionately for many the value of names in their eyes and people build bad portfolios based on this and then try to dump them for around $20/name even with listing fee included.