I don't always agree with bb suggested pricing especially in comparison to how other domains are priced. You'll have to see what works for you overtime. If ExampleZA is listed for $2,495, and your domain ExampleZO is suggested at $1995, would you max ExampleZO to $2,395 or drop it to $1,695 as the value option? The same goes for KeywordExample, and ExampleKeyword...
I lowered my last bb sale (suggested at $2,395) to the max discount + additional discount checkbox as the enduser contacted me via WHOIS and I didn't want to lose a X,XXX sale for a hand regged domain. bb paid me $1,109. $100 logo award
Here's a breakdown of 2 December bb sales (notice suggested prices / actual sale prices)
Domain Purchased ($8 reg of day on expired deleted domain): 11/01/2005
Domain Accepted: 11/11/2015 bb suggested price $1,895
NameServer Changed to bb: 11/20/2015 (first time domain had a landing page / inquire option)
mk Email: 11/25/2015 "In getting your name ready for publishing, we realized that it was underpriced. I have increased the price to $3895"
Domain published: 11/25/2015
Newsletter published: 12/4/2015
Sold Email: 12/17/2016
bb paid me: $1,715 $100 logo reward / sale price = $2,595
Domain Purchased ($8 reg of day on expired deleted domain): 11/03/2005
Domain Accepted: 11/06/2015 bb suggested price $1,995
NameServer Changed to bb: 11/07/2015 (first time domain had a landing page / inquire option)
Domain published: 11/23/2015
Newsletter published: 12/4/2015
Sold Email: 12/21/2016
bb paid me: $1,575 $100 logo reward / sale price = $2,395
If you're like me, and paid for the majority of your listing fee's, you would know what it feels like to be bb invested. When I pay a $10 listing fee for a domain that was hand registered for $8, I am now invested $18. My investment raises to $26 once I renew. That's fine. It's still less than listing fee + the cost of a a GD Closeout. I don't even list with bb anymore, but because there is a reseller market AND my bb investment was more than my domain investment, I renew my bb invested domains.