This is how the experts at brandable names defined a brandable domain name at Namescon 2016:
WHAT IS A BRANDABLE DOMAIN NAME??
“Any domain a startup would use to brand themselves.” –Michael Navarini, Namerific.com
“Any name that doesn’t have type-in traffic.” –Margot Bushnaq, BrandBucket.com
“A .com extension easy to pronounce, that is unique in bringing two words together to make something different.” –Michael Radar, Brandroot.com
If Brandroot caters to buyers who like .coms, then they probably don’t accept other extensions in the way that Brandbucket accepts .ly, .io, and .me.
Another great question was rather the use of logos actually mattered with regards to selling brandables? All three platforms have been using logos with their domains since day one. It was suggested that looking at a spreadsheet of names was unattractive and boring and that adding a logo to a name instantly turns that domain into a product.
“There is a low end of around $1200 and a high of around $5000,” at BrandBucket.
The crowd was reminded that even though the ROI is great, it’s more of a long term investment. You’re waiting for the right buyer to come along who wants to buy your name.
Source
WHAT IS A BRANDABLE DOMAIN NAME??
“Any domain a startup would use to brand themselves.” –Michael Navarini, Namerific.com
“Any name that doesn’t have type-in traffic.” –Margot Bushnaq, BrandBucket.com
“A .com extension easy to pronounce, that is unique in bringing two words together to make something different.” –Michael Radar, Brandroot.com
If Brandroot caters to buyers who like .coms, then they probably don’t accept other extensions in the way that Brandbucket accepts .ly, .io, and .me.
Another great question was rather the use of logos actually mattered with regards to selling brandables? All three platforms have been using logos with their domains since day one. It was suggested that looking at a spreadsheet of names was unattractive and boring and that adding a logo to a name instantly turns that domain into a product.
“There is a low end of around $1200 and a high of around $5000,” at BrandBucket.
The crowd was reminded that even though the ROI is great, it’s more of a long term investment. You’re waiting for the right buyer to come along who wants to buy your name.
Source
