you can read this article http://www.mediaoptions.com/misc/how-exact-match-domains-drive-revenue-and-decrease-ad-budgets.html
definitely exact match domains
google 'candy' and tell me what page (candy . com) lands on, I think its 3rd page, lol
google 'candy' and tell me what page (candy . com) lands on, I think its 3rd page, lol

