advice Please Help Me Pick A Name! Keyword vs Brandable

[Carl Smith]

Hi there,

I am starting a new website, I have found two really good names for but I cannot decide,

Not sure if I should use the exact keyword or go with a more Brandable name. Please help me pick one of the two that will match the site the best and drive the most traffic keyword or brandable

xxxxindex.io

Or

xxxxzone.io

The xxxx is the word the website is about but I prefer not to disclose it.

index.io will be the exact keyword

And

zone.io will be the Brandable name

Which one should I choose?

Thank you

 

[Carl Smith]

Any suggestions?

 

[Name Trader]

You need to be more specific. However if xxxxindex is the exact match, it's probably the better one to use.

 

[lock]

If both available point the generic to the brand. Are you silly enough to be an end user and leave the generic name for your opposition to take up at reg fee? Work for traffic vs comes to you.