Brandable vs Keyword domain names - Sorry if already answered somewhere else

[Billy2009]

I have a question and I don't have the experience to know the answer:

Can a brandable domain name which isn't a complete keyphrase or a single keyword go up against a highly searched keyword or keyphrase domain name in search results or is it a waste of time to even try? I have read opposing views on this and I can't decide whether to invest the time, money and energy in developing a brandable domain name?

Would really appreciate some views on this and sorry if I have posted to the wrong place or if this question has been answered before?

 

[dbtbandit67]

Can a brandable domain name which isn't a complete keyphrase or a single keyword go up against a highly searched keyword or keyphrase domain name in search results

Yes. Google.com > Search.com

or is it a waste of time to even try?

No.

I have read opposing views on this and I can't decide whether to invest the time, money and energy in developing a brandable domain name?

If you don't have a genuine passion for the content in the domain then don't bother.

Would really appreciate some views on this and sorry if I have posted to the wrong place or if this question has been answered before?

Make use of the search feature.