.mobi Better to Create an App or a Mobile-optimized Site?

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Mobile-optimized Works on All Devices

Whether or not mobile optimization affects rankings, there are some benefits to putting a mobile-optimized site as a higher priority than designing an app. MobileCrunch blogger Scott Merrill predicted early this week that mobile web may outpace apps because mobile sites are accessible to all mobile users and do not require downloads or approval from app stores.

Mobile Commerce: Better to Create an App or a Mobile-optimized Site? | Practical eCommerce