Atom's WLM (White Label Marketplace) Thread.

[LaunchUp.com]

If you're a fan of Atom's (formerly Squadhelp) White Label Marketplace (WLM), this thread is for you—long overdue, in my opinion. I often find myself searching for other investors who use Atom's WLM, just to get insights on how sales are going and what strategies work best. Such as- should you only showcase your own portfolio or include Atom's entire inventory? And here's a big one—are people actually getting that 10% payout? Is it being tracked fairly?

The frustrating part is finding answers, I have to sift through tons of posts in Atom's official thread when it would make way more sense to have all things WLM in one dedicated space. Atom's general listings and premium names are an entirely different setup from the WLM, which deserves its own thread since it's its own product.

In my search, I even came across a domainer who was baffled by another domainer’s 90k+ name portfolio. Turns out, it’s because they’re using Atom’s WLM and have opted to showcase Atom’s full inventory as well.

So, let’s make this space useful:

1. Share your WLM URL
2. Ask questions
3. Share your WLM sales (so we can see if it’s really worth it)
4. Discuss technical aspects that could be improved
5. Share marketing/SEO tips

Let’s get the conversation going!

 

[LaunchUp.com]

To kick this off, my WLM is in my signature or can be viewed here.

 

[Peak.Domains]

Good idea for a thread, I agree that this deserves its own.

I'm thinking of switching over to Atom's WLM instead of Afternic's landers, I'll share my rationale and I'll come here to post updates along the way.

7.5% of the sale price, and Atom handles the payment processing fee? That is great.

Probably going to entirely delist from Afternic, too, but that's a whole other rant.

 

[Optixgroup]

I am very curious to see how WLM does for non-brandable domains. For brandable domains that didn’t get approved for Premium, then Atom standard makes sense, but I’ll be interested to see how it performs for geos, exact-match, or other domains that are a million miles away from brandable use.

With the end of Dan and the issues people are having with Afternic, it would be great to see another strong competitor emerge.

 

[LaunchUp.com]

I am very curious to see how WLM does for non-brandable domains. For brandable domains that didn’t get approved for Premium, then Atom standard makes sense, but I’ll be interested to see how it performs for geos, exact-match, or other domains that are a million miles away from brandable use.

With the end of Dan and the issues people are having with Afternic, it would be great to see another strong competitor emerge.

I'd assume since it's your personal WLM business, you can market it for whatever niche/names you're selling.

 

[LaunchUp.com]

Good idea for a thread, I agree that this deserves its own.

I'm thinking of switching over to Atom's WLM instead of Afternic's landers, I'll share my rationale and I'll come here to post updates along the way.

7.5% of the sale price, and Atom handles the payment processing fee? That is great.

Probably going to entirely delist from Afternic, too, but that's a whole other rant.

I have my iks with Afternic as well and have been on and off with them. Beyond the exposure, i'm not a fan.
It's possible to have your WLM business, even with names pointed to it and still have names shown within the Afternic network. I'm looking to give the WLM a fair chance, and market it seriously so it can become a brand for whatever niche used(Tech, two words, brandables etc)

 

[D Haynes]

Personally I've been using the Atom WLM for a few weeks now and I have to say I'm very impressed. I like the look of the landers, the home/portfolio page and I like the new AI logos. I also like the low(ish) commission on sales.

 

[D Haynes]

Also forgot to say (in the thread) the sales process was lightening fast. From offer to money in the bank (or paypal) in under 24 hrs. Also the AI descriptions are pretty good.

One thing I will say I that obviously the AI is influenced by what it finds online which can be problematic in some instances. For example if you have a generic name but when you Google the keyword there is one strong search result, the AI may create a logo, description, keyword list, possible uses list etc etc based on that search result (existing company) which I would imagine could give them ammo for a UDRP? Hard to explain but it might look like you're specifically targeting one company with your name.

 

[D Haynes]

A second sale completed through Atom WLM. Again very smooth.

Also had a couple of offers on names that I've negotiated on but ultimately turned down but the dealing with buyers through the chat box has been pretty easy.

All in all I seem to be getting more action than I ever have elsewhere which I can't say for definite is down to the Atom landers etc but I haven't changed anything else sooo...

 

[NameBuilt]

Finally tried Atom's WLM for some of my domain's...let's see how it goes. For wlm link same as my username

 

[SHO.DO]

I set mine up yesterday. My own premium listings are in the featured section but I have it set to promote the whole catalog. Valuednames.com

Btw, I asked support and we're allowed to open multiple accounts if we want multiple WLMs.

 

[D Haynes]

I set mine up yesterday. My own premium listings are in the featured section but I have it set to promote the whole catalog. Valuednames.com

Btw, I asked support and we're allowed to open multiple accounts if we want multiple WLMs.

What would the advantages be of having multiple WLMs? Genuine question I'm intrigued.

 

[SHO.DO]

What would the advantages be of having multiple WLMs? Genuine question I'm intrigued.

You could have one that promotes only your listings, and one that promotes the entire Atom catalogue.

Personally, I asked because I have a ton of .ca domains and I'm interested in having an account/WLM only for those.

 

[D Haynes]

You could have one that promotes only your listings, and one that promotes the entire Atom catalogue.

Personally, I asked because I have a ton of .ca domains and I'm interested in having an account/WLM only for those.

Ahhhhh OK yeah that might make sense to have a niche marketplace if you have many in the same field or of the same extension. Interesting to know

 

[Greg]

How are you able to have certain names show up as listing while other names in my Atom catalog do not show?

 

[SHO.DO]

How are you able to have certain names show up as listing while other names in my Atom catalog do not show?

The only way I've found to do this is to have it set to "promote entire Atom catalog" in the WLM settings, and to select "make featured" on individual domains you want to have on the main page.

 

[LaunchUp.com]

A second sale completed through Atom WLM. Again very smooth.

Also had a couple of offers on names that I've negotiated on but ultimately turned down but the dealing with buyers through the chat box has been pretty easy.

All in all I seem to be getting more action than I ever have elsewhere which I can't say for definite is down to the Atom landers etc but I haven't changed anything else sooo...

Congrats again! You're on fire man.
Would you mind sharing your WLM?
thnx

 

[D Haynes]

Congrats again! You're on fire man.
Would you mind sharing your WLM?
thnx

Sure...

www.haynesdomains.com

I only have a tiny portfolio so I guess 3 $xxxx sales (had an auction sale) in a short space of time is fairly on fire lol.

In the same space of time I also turned down a couple of offers, one being 9k for a name so exciting times for sure. To keep on the subject with the thread any negotiating has been easy through the Atom offer Centre. You can message the buyer/interested party directly and can message the Atom staff separately which is great.

Now to ride out the next 6 months where I don't get a single offer

Thanks for the kind words

 

[D Haynes]

I've noticed actually that my WLM homepage hasn't updated in a while. I have BIN prices on all my domains and logos for all but they don't show on the homepage yet . Will have to contact them.

 

[bmotive]

So glad i found this thread!! I was about to build my own site to try to sell my portfolio but that seems like a compete waste of time now that I found this. I had not even know about Atom, until today !! I would be fine paying the 7.5 commission. For those of you on here who are set up and that have sold how are you pricing your names? Is there any weight in using godaddy or estibot for domain appraisals ? I have about 150 domains. I have sold off a bunch over the years and actually got a few high six figure sales on really good domains i had helpd for a long time and decided to sell recently. I think i still have some good ones left but not in that range. My issues is I really dont know how to price them. For instance I have a few short names like under 6 characters shortest being Gpin, i do have a bunch of search term words like chronicjointpain sure if those have great value anymore than a bunch of crazy names that i just kind of made up. I mostly have .com, but also have .net, .ai. .io .. My question how to you come up with value? Do you think its better to put them as make offer or name the price? What do you guys use to build logos for the domain and do you sell those logos as part of the deal? Im using AI now to build my logos but its a crazy long process . - Thanks