Atom / Atom.com - Marketplace (formerly Squadhelp)

[JudgeMind]

Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS

• No Listing fee
• No Logo design fee
• Ability to submit your names to end users holding naming contests
• Ability to chat directly or send a message directly to end users.
• Stats of your marketplace domains are shown in the marketplace dashboard.
• Their customer service and support has been great, 24hr a day chat.
• Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
• End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
• When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
• Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
• One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
• Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
• I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.

CONS

• Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
• Their logos are not top quality, in fact I requested to have some of my logos remade.
• I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
• After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.

 

[NameGroove]

Small bug @Atom.com : "mobile app" is listed 2x in "Primary Category"

 

[Chris Co]

Small bug @Atom.com : "mobile app" is listed 2x in "Primary Category"

I think it's because Mobile App is also a subcategory under Social & Networking. I agree, doesn't make much sense though & it's a bit confusing giving it exactly the same name, especially in cases like this. Maybe rename it to Social Media App.

Also it's a bit weird, because it seems that when you type Mobile App, it appears as a subcategory under the main Mobile App category, although technically it's a leaf category and shouldn't have any subcats.

 

[Atom.com]

When Atom Premium domains are syndicated directly by Atom through Porkbun at the same list price as on Atom.com, Atom appears satisfied with a lower commission, as it shares that commission with Porkbun. This contrasts with Atom‑syndicated domains on Sedo, which do carry a 9%-10% markup. Atom Premium domains listed on Afternic by individual Atom Sellers (not syndicated by Atom), are required to have a markup of at least 10% to the Atom Premium list price. These inconsistencies make the situation unclear and in need of clarification. @Atom.com

Good question. Our goal is straightforward: maximize the exposure of domains by integrating with as many partners as possible - both in the startup ecosystem and with registrars, through our Partnership APIs.

For these integrations, we’re happy to share a substantial portion of our commission with the partner and keep prices at parity with Atom.com. We already work with several partners this way, and are working rapidly to expand these integrations.

For partners that don’t support this type of integration (for example, Sedo), a pricing markup is required to cover the additional commission.

 

[Atom.com]

I have a question about time spent on landers. How do you define time spent? What does the visitor have to do to signal to the platform that they're still there. How is it implemented?

I ask because today I have a cumulative time spent on landers at 80m 57 with the top domain clocking in at 38+ minutes spent on the lander. What is there to do on the lander for 38 minutes? I've seen similar over the past weeks and months but nothing as high as 38 minutes.

Another page on the dashboard shows that particlar domain only had 2 visitors (repeat) yesterday from India. Did that domain get 38 minutes of lander viewing from that one visitor over 2 visits, from India?

Thanks!!

Show attachment 283408

Here are all of the times, domains removed:

38m 38s	9/16/2025
6m 35s	9/16/2025
5m 48s	9/16/2025
5m 17s	9/16/2025
5m 7s	9/16/2025
4m 30s	9/16/2025
3m 22s	9/16/2025
2m 48s	9/16/2025
1m 58s	9/16/2025
1m 4s	9/16/2025
57s	9/16/2025
51s	9/16/2025
41s	9/16/2025
40s	9/16/2025
39.7s	9/16/2025
37s	9/16/2025
33s	9/16/2025
31s	9/16/2025
30s	9/16/2025
30s	9/16/2025

Great question.

Time spent on landers is measured by how long the page stays open in a visitor’s browser. We track this through periodic pings sent from the browser back to our servers.

If a visitor leaves a tab open, we have a timeout mechanism built in - so after a certain period of inactivity, the system stops counting additional time. That prevents inflated numbers from someone leaving a tab open indefinitely. Based on our experience, serious buyers who are genuinely interested in a domain also tend to spend much longer on a lander compared to casual visitors.

One important thing to keep in mind: higher time-on-page almost certainly indicates human traffic. Bots typically hit a page for only a second or two and would never generate 10+ minutes of time spent.

So when you see something like 38 minutes, it means a real visitor likely had that lander open for a long stretch with the number capped by our timeout logic.

 

[Optimal Names]

Great question.

Time spent on landers is measured by how long the page stays open in a visitor’s browser. We track this through periodic pings sent from the browser back to our servers.

If a visitor leaves a tab open, we have a timeout mechanism built in - so after a certain period of inactivity, the system stops counting additional time. That prevents inflated numbers from someone leaving a tab open indefinitely. Based on our experience, serious buyers who are genuinely interested in a domain also tend to spend much longer on a lander compared to casual visitors.

One important thing to keep in mind: higher time-on-page almost certainly indicates human traffic. Bots typically hit a page for only a second or two and would never generate 10+ minutes of time spent.

So when you see something like 38 minutes, it means a real visitor likely had that lander open for a long stretch with the number capped by our timeout logic.

Thank you for that explanation. So I (and others who've reported similar, even larger times on page) should be seeing some sales soon, eh?

 

[Atom.com]

I was doing pretty good until the self-brokerage system got that big update in late-August, and since then it's been pretty dead. Even communication on prior offers has ground to a halt.

I'm now wondering if this recent anti-bot movement has enacted barriers to real buyers as well.

I know I'm going to sites where I have to complete 2-3 captcha puzzles and often I just give up and do something else.

It’s valid to be concerned, and we appreciate you raising this.

We are not seeing any issues with the recent updates to the self-negotiation system. In fact, self negotiated sales continue to be closed on the platform every single day since the update.

On the CAPTCHA side, we do not use puzzles or other forms of captchas that require human intervention. Instead, the system relies on advanced risk-based checks provided by Cloudflare, which only trigger for bot based traffic when it appears suspicious. These checks are transparent to users and are widely adopted across high-volume platforms.

Market demand can naturally fluctuate depending on category, timing, and pricing, but the recent changes have not introduced barriers for real buyers. We continue to monitor conversions closely, and overall activity across the marketplace remains healthy.

 

[Chris Co]

Great question.

Time spent on landers is measured by how long the page stays open in a visitor’s browser. We track this through periodic pings sent from the browser back to our servers.

If a visitor leaves a tab open, we have a timeout mechanism built in - so after a certain period of inactivity, the system stops counting additional time. That prevents inflated numbers from someone leaving a tab open indefinitely. Based on our experience, serious buyers who are genuinely interested in a domain also tend to spend much longer on a lander compared to casual visitors.

One important thing to keep in mind: higher time-on-page almost certainly indicates human traffic. Bots typically hit a page for only a second or two and would never generate 10+ minutes of time spent.

So when you see something like 38 minutes, it means a real visitor likely had that lander open for a long stretch with the number capped by our timeout logic.

Thanks. How do you account for those that leave the page open and go on a coffee break for example?

Do you check between pings if there has been any mouse/scroll activity?

 

[DomainRecap]

What is the Plaintiff seeking to get out of this frivolous lawsuit?

It looks like they want to steal the domains or get a payout to drop the suit. No way they win.

What's bizarre is that a company with a weird-ass name like Trademarkia is suing a company that uses the actual word Trademark in their domains. That's like company called Cashola suing for ownership of Cash.com - too bizarre for words.

Plus, Trademarkia is suing a company made up entirely of (as admitted by the plaintiff) seasoned and well-known Trademark Lawyers that will more than likely rip them a new one in court. Could you pick a more dangerous target?

 

[DomainRecap]

It’s valid to be concerned, and we appreciate you raising this.

We are not seeing any issues with the recent updates to the self-negotiation system. In fact, self negotiated sales continue to be closed on the platform every single day since the update.

On the CAPTCHA side, we do not use puzzles or other forms of captchas that require human intervention. Instead, the system relies on advanced risk-based checks provided by Cloudflare, which only trigger for bot based traffic when it appears suspicious. These checks are transparent to users and are widely adopted across high-volume platforms.

Market demand can naturally fluctuate depending on category, timing, and pricing, but the recent changes have not introduced barriers for real buyers. We continue to monitor conversions closely, and overall activity across the marketplace remains healthy.

Thank you for the response.

 

[Future Sensors]

Good question. Our goal is straightforward: maximize the exposure of domains by integrating with as many partners as possible - both in the startup ecosystem and with registrars, through our Partnership APIs.

For these integrations, we’re happy to share a substantial portion of our commission with the partner and keep prices at parity with Atom.com. We already work with several partners this way, and are working rapidly to expand these integrations.

For partners that don’t support this type of integration (for example, Sedo), a pricing markup is required to cover the additional commission.

I gave you Max points for this.

 

[DomainBFF]

Thank you for that explanation. So I (and others who've reported similar, even larger times on page) should be seeing some sales soon, eh?

Right..feel like I'm well overdue for my first Atom sale

 

[DomainRecap]

Just got a new offer, so that's good news and a least some confirmation that my recent lull was just a big coincidence.

 

[DomainBFF]

Just got a new offer, so that's good news and a least some confirmation that my recent lull was just a big coincidence.

Just to confirm, are these offers on standard/plus names?

 

[URL Stream]

alert

Are my fresh .now regs 2,027.15 years old or only 12?

And do they expire in -0001-11-30 or 2026-07-13?

To be fair, in my regular portfolio they're showing correctly, it's only in my newly created wholesale portfolio that it is glitched.

Porkbun vs. Atom

 

[DomainRecap]

Just to confirm, are these offers on standard/plus names?

Yes, all my domains are set to standard as I want self-brokerage.

 

[NameGroove]

@Atom.com - can you please remove "views" from logged in domainers? All my views are tracking on my own names.

I'm traveling in Czech right now - visited a name yesterday a few times. And voila, here is the tracking showing up.

 

[Optimal Names]

Right..feel like I'm well overdue for my first Atom sale

Show attachment 283542

WOW! That is not normal at all. Its almost as if they've parked themselves there and keep hitting F5 refresh. And, if so, the question is why?

Our landers dont have much to do other than look at the details and, if interested, click a button to start a purchase which takes them off of the lander.

I am going to ignore anything above 30 seconds, to be honest. Anything above that indicates questionable intentions especially if it never results in a sale.

 

[DomainBFF]

WOW! That is not normal at all. Its almost as if they've parked themselves there and keep hitting F5 refresh. And, if so, the question is why?

Our landers dont have much to do other than look at the details and, if interested, click a button to start a purchase which takes them off of the lander.

I am going to ignore anything above 30 seconds, to be honest. Anything above that indicates questionable intentions especially if it never results in a sale.

Every single one of mine has said well over 30 secs since this feature rolled out. I'm just struggling to make use of any of my data tbh. It's all anomalies relative to everyone else's portfolio/dashboard apparently.

 

[DomainRecap]

In other news, I received another offer today which came to an agreement with the buyer accepting my counter - the negotiation window displayed an "Offer Accepted by Both Parties" update, I received a notification on my Atom dashboard, and an email arrived outlining that the "Buyer Accepted your Offer".

This is the first time a buyer has accepted one of my offers since the self-brokerage system was overhauled in late-August, so although this is probably yet another deadbeat, at least I know the new self-brokerage system is working as expected.

So that's one less thing to worry about.

 

[Optimal Names]

In other news, I received another offer today which came to an agreement with the buyer accepting my counter - the negotiation window displayed an "Offer Accepted by Both Parties" update, I received an notification on my Atom dashboard, and an email arrived outlining that the "Buyer Accepted your Offer".

This is the first time a buyer has accepted one of my offers since the self-brokerage system was overhauled in late-August, so although this is probably yet another deadbeat, at least I know the system is working as expected.

So that's one less thing to worry about.

Congratulations! Here is to more sales!!