.app .APP Registration

[drewwash]

Now that .APP is rolling out I thought I'd share a little of our position in .APP domains. I'd love to know what others are doing.

We budgeted just shy of $100k for .APP domain registrations. Several we've already acquired and several we've missed. I'll update our pickups as I can without giving away our position. So far I will share that we picked up:

• Wedding.app

Trademark Claim
I do have a domain that we registered that has to pass their trademark claim process... it is very generic, not sure who decided to try to call it a trademark, we shall see.

Our Why
To sum it up, Google is our why. I became a domainer back in 2000, when the domain really mattered in SEO. My hunch is that Google won't be able to resist giving some type of preference to quality .APP domain.

Even a small advantage in the SERs or even the Play App Search results, make generic .APP domains valuable.

 

[LA Digital]

I think if I was going to spend $20 on a domain I’d gladly pay $120 if that’s what was needed to acquire it.

Ya, if you wanted "a domain." Some of us are looking at lists of a few hundred domains so it adds up.

When .online went live I'd say I got at least half of my pre-registered names and those were even better names than the ones I went for with .app.

Granted .app is a better extension than .online, but .online came out years ago when GTLDs were relatively new and there was a lot more "what if" potential.

I haven't sold any of those - names like diapers.online, directions.online, appraise.online. lock.online, I could go down the list. So paying $120 on .app is a much bigger gamble than $20.

 

[Keith]

OK. Good for you, I guess?

Why mess around over $100? Are you saying you would pay $20 for a domain that’s not worth $100? Why buy any domain like that?

You should buy domains you think have potential to sell for thousands of dollars...

 

[wwwweb]

Registrations have been executing for days. Washington would hit your account immediately if you paid for it.

Yes, agreed it would have on day of EAP it would have hit for $999 renewal plus day 5 EAP fee of $1xx.

You can prebook pre-reg for $16.99 days out, at which point if multiple people acquire either they go to auction, or first come scenario. That is the whole business, fear, so the next guy doesn't get it, the EAP did very well in this release. People paid many thousands for the names they had on their radar, and stepped up early.

I understand what you are saying if you want to pay $20 for your name, just step up and pay the $1xx EAP fee, fair enough, but I am not sold on .app, it still has to establish an aftermarket, and app developers are creative, and have many outlets to use for alts. I have enough private app sales, that I can screen out what I have sold, and cross reference it and see what simple reg fee I can wager them on. Since that data is with me, I can take the risk, as to be honest $20, and $120 is a big difference to me as this wager has a very high risk of going bust, the odds are with the house on this one. That is what many here are probably thinking, if we get it for reg fee great, or if someone else wants to step up and pay $1xx, and take a gamble, good on them.

 

[CJ6]

Why mess around over $100? Are you saying you would pay $20 for a domain that’s not worth $100? Why buy any domain like that?

You should buy domains you think have potential to sell for thousands of dollars...

... or you plan on using (you forgot to add that)

 

[Keith]

Ya, if you wanted "a domain." Some of us are looking at lists of a few hundred domains so it adds up.

When .online went live I'd say I got at least half of my pre-registered names and those were even better names than the ones I went for with .app.

Granted .app is a better extension than .online, but .online came out years ago when GTLDs were relatively new and there was a lot more "what if" potential.

I haven't sold any of those - names like diapers.online, directions.online, appraise.online. lock.online, I could go down the list. So paying $120 on .app is a much bigger gamble than $20.

That’s a big rookie mistake. Nobody should buy hundreds of domains in any new extension.

 

[Keith]

... or you plan on using (you forgot to add that)

Then it’s worth the extra $100...

 

[campout]

@Keith I know your thing here on NamePros is to take out your negativity on other people, but I've got no patience for it.

 

[Jason.tv]

That’s a big rookie mistake. Nobody should buy hundreds of domains in any new extension.

users try for 100's at a time knowing and hoping only a few would execute.

 

[Keith]

@Keith I know your thing here on NamePros is to take out your negativity on other people, but I've got no patience for it.

How have I been negative? I’m asked real questions.

 

[Keith]

users try for 100's at a time knowing and hoping only a few would execute.

And if hundreds execute?

 

[CJ6]

users try for 100's at a time knowing and hoping only a few would execute.

I think I tried for 8 or so, at different registars. Just waiting to see if any come to me now.

 

[LA Digital]

users try for 100's at a time knowing and hoping only a few would execute.

With fair certainty, I can basically guarantee you that had I gotten these names I would've been able to flip them today for more than $20. And I know that this is a gamble and that .app is a new extension.

A rookie mistake is paying $1999 with a $1999 for a renewal in a new GTLD, not $20 for a 3 letter common dictionary word + .app that could be used as an app name in my business space.

 

[Jason.tv]

And if hundreds execute?

not possible; during the .co phase users knew out of hundreds of domains only a few would execute; If all 100 did execute then you managed to get all the domains you wanted but with a hefty expense lol.

 

[CJ6]

And if hundreds execute?

Then lots will be dropped in 1 year.

 

[LA Digital]

Then lots will be dropped in 1 year.

Pretty interesting take without knowing the names I preregged. And clearly someone wanted them since none made it past 0:00:01

 

[3sixty]

With fair certainty, I can basically guarantee you that had I gotten these names I would've been able to flip them today for more than $20. And I know that this is a gamble and that .app is a new extension.

A rookie mistake is paying $1999 with a $1999 for a renewal in a new GTLD, not $20 for a 3 letter common dictionary word + .app that could be used as an app name in my business space.

Agreed, but the middle line of both cases was the best road to take.

Get those $130USD EAD golden nuggets, $15-$40 renewal names on the EAD 5-7 days period.

If you have a smaller budget then one or two of those guaranteed is better than 40 unguaranteed.

As always, certainty over doubt.

 

[CJ6]

Pretty interesting take without knowing the names I preregged. And clearly someone wanted them since none made it past 0:00:01

True. It depends on the users pockets, as well.
We all know that there are people on here that will put all their money into many domains, not sell any, and cannot afford the renewal.

 

[Keith]

Then lots will be dropped in 1 year.

I’ll still never understand going after quantity over quality. There’s a reason why lots of names are priced at $20 but very few are $1000.

 

[Vimal Kumar]

Any more luck with registrations/ allotments?. My 3 other names are still stuck in processing

Anyone with luck, pls share the domain name alloted along with registrar. Will help in analysing who is doing a more effecient job.

 

[CJ6]

I’ll still never understand going after quantity over quality. There’s a reason why lots of names are priced at $20 but very few are $1000.

Huge domains is an example of quantity. They have a lot of crappy domains. They have some good ones, as well.
It all depends on the owner.