Unusually for a new gTLD, Google plans to keep its Trademark Claims service — which notifies registrants and trademark owners when there’s a potential trademark infringement — open indefinitely, as opposed to the minimum 90-day period.
Read MoreGoogle paid $25 million for .app at an ICANN public auction in February 2015. At the time, that was a record-breaking price for a gTLD, but it’s since between dwarfed by the $135 million Verisign is paying for .web...