advice Analyzing Namebio sales report

[hookbox]

Most of us know the difference between end user sales and domainer sales but some group them all together because they don't know any better.

When looking at Namebio's daily sales report remember that most Godaddy auctions, Flippa, Dropcatch and Namejet sales are domainer type buys. Buy Domains and Sedo are end user sales accept when there is an auction at Sedo then those would be domainer sales like the .at auction that recently ended. This is not always 100% the case but for the majority of sales.

It's important to separate wholesale pricing from retail pricing. If you don't separate the different sales into their respective categories then your understanding of pricing can be all over the map.

https://namebio.com/blog/daily-market-report-for-november-15th-2016/

 

[gromovnik]

The vast majority of sales are domainer sales, and for the vast majority of the rest namebio do not know because most end user sales going private. So, for most domains is difficult to determine the end user price.

The difference in the price of similar domains does not necessarily mean that these are the different sales. Can not be decided just by looking at namebio. Must be performed a little research to draw a conclusion.

Just newbie opinion.

 

[S-B]

I've worked with over a million data points to develop my algorithm. Literally. I can tell you that no matter how much information you have, you will be find the perfection solution. It's also important to remember that every sale is unique. Unique buyer, seller, circumstance, and most importantly... BUDGET.

 

[biggie]

every sale is unique. Unique buyer, seller, circumstance, and most importantly... BUDGET.

i agree.

and after all that "analysis"...

it still comes down to, how much "you" want for "your domain and who's gonna pay that amount or close to it.

imo...

 

[S-B]

i agree.

and after all that "analysis"...

it still comes down to, how much "you" want for "your domain and who's gonna pay that amount or close to it.

imo...

Yes but the data helps. If you have a vague baseline of value, it can better prepare you to determine the purchase price.

 

[biggie]

If you have a vague baseline of value, it can better prepare you to determine the purchase price.

most who use historical data, don't own the exact word, term or phrase they try to compare their name to.

so, one still as to ascertain the equality of their name and the percentage of equitable value their name may have, in relation to the comparables.

then, one who uses such data doesn't know if the sale was the result of incoming offer or an outbound solicitation. since the two have much different leverage points, one will average higher margins than the other.

where is that data added to the equation?

then one who uses such data, doesn't know who the sellers or buyers were or how long the names were held prior to the sale.

do they know if the names received traffic, earned ppc revenue, or how many previous offers were submitted on that specific domain?

where is that data added to the equation?

then, if one uses whatever values they find, how do they know those values are/were equitable then, for that/those sales and is one undervaluing or limited potential roi, by adhering to averages and comparables?


there are a lot more etc, etc's i could throw in, but in the end...

it still comes down to, how much "you" want for "your domain and who's gonna pay that amount or close to it.


imo...

 

[S-B]

most who use historical data, don't own the exact word, term or phrase they try to compare their name to.

so, one still as to ascertain the equality of their name and the percentage of equitable value their name may have, in relation to the comparables.

then, one who uses such data doesn't know if the sale was the result of incoming offer or an outbound solicitation. since the two have much different leverage points, one will average higher margins than the other.

where is that data added to the equation?

then one who uses such data, doesn't know who the sellers or buyers were or how long the names were held prior to the sale.

do they know if the names received traffic, earned ppc revenue, or how many previous offers were submitted on that specific domain?

where is that data added to the equation?

then, if one uses whatever values they find, how do they know those values are/were equitable then, for that/those sales and is one undervaluing or limited potential roi, by adhering to averages and comparables?


there are a lot more etc, etc's i could throw in, but in the end...

it still comes down to, how much "you" want for "your domain and who's gonna pay that amount or close to it.


imo...

It will always come down to the buyer's budget and the seller's expectation. But data aided decision making is a vital component that cannot be overlooked if you have the knowledge to implement such a system. It's like investing in a stock based solely on gut. Investors use a variety of data points to help curb the risk. This is no different. Think of my data as the quarterly earning's report.

 

[biggie]

It's like investing in a stock based solely on gut. Investors use a variety of data points to help curb the risk. This is no different. .

anybody can buy a share or shares of any given stock

but this is not done with any given domain.

buyers, outside of domainers, are also investors, and they are not making offers based on comparables sales of domain names.
simply because majority of them don't follow or know to look at them, as they just want the name, when they want it.

so any offer or amount they want to invest, is based on perceived value to them, and/or what they can afford to pay, in accordance with what the seller is asking....

and, since many times the names are not initially priced, but negotiated,then that further illustrates why domains are not like stocks, in that regard.

but if folks want to sell their LLLL.com chip for $1400, because that's the average everybody is offering, be my guest.


imo....

 

[S-B]

anybody can buy a share or shares of any given stock

but this is not done with any given domain.

buyers, outside of domainers, are also investors, and they are not making offers based on comparables sales of domain names.
simply because majority of them don't follow or know to look at them, as they just want the name, when they want it.

so any offer or amount they want to invest, is based on perceived value to them, and/or what they can afford to pay, in accordance with what the seller is asking....

and, since many times the names are not initially priced, but negotiated,then that further illustrates why domains are not like stocks, in that regard.

but if folks want to sell their LLLL.com chip for $1400, because that's the average everybody is offering, be my guest.


imo....

I understand what you mean but I disagree. There are micro-indicators if you look at the bigger picture. I have developed appraising algorithms that come within $300 of the actual aggregate sales price of 15 LLL.coms. It's all possible. Though, I don't personally rely on data to appraise names. It's more of a hobby. However, it is also possible to create other more useful algorithms that remove the gut based decision component completely from the equation. That's my bread and butter.

 

[mitok]

When looking at Namebio's daily sales report remember that most Godaddy auctions, Flippa, Dropcatch and Namejet sales are domainer type buys. Buy Domains and Sedo are end user sales accept when there is an auction at Sedo then those would be domainer sales like the .at auction that recently ended. This is not always 100% the case but for the majority of sales.

Exactly!

And don't forget Namejet

Sedo sales are much more interesting to me than Park.io or Flippa sales. Moreover, it looks like domainers gone crazy and think they were end users when you are looking at Park.io sales.

There are always some exceptions so some end users might shop up at Flippa, or some domainer might pay premium at Sedo, but in general, Sedo sales are more likely purchases of end users than Afternic sales.

Moreover, those domainers who pay premium for funny names at Park.io are just dreaming so you must not think that some average .io or .ly name is worth mid $xx.xxx in an end user sale because some dreamer overpaid it at Park.io

 

[hookbox]

I've worked with over a million data points to develop my algorithm. Literally. I can tell you that no matter how much information you have, you will be find the perfection solution. It's also important to remember that every sale is unique. Unique buyer, seller, circumstance, and most importantly... BUDGET.

I agree with all of that but if we look at just BuyDomains sales for the past few days it's pretty easy to pick out the ones that probably went to domainers and which ones probably went to end users without using any data points. The actual domain name and price is always the telling factor between an end user and a domainer. For example a domainer won't pay $2,500 for flooringcentral.com, $4,000 for sourcetoday.com, $1,500 for leashbuddy.com, $2,388 for charterlogic.com, $3,000 for cargoone.com, $3,000 for blendstudio.com and most of the rest of the names on this list. Like I said before it's not always 100% the case but most of the time. Looking at the list below I would say the majority of these are end user sales with the only ones I think are domainer buys are Noros at $1,500 and ThingFactory at $1,200. The vast majority here went to end users in my opinion.

Domain Price Date Venue
mypsychics.com 2,500 USD 2016-11-19 BuyDomains
flooringcentral.com 2,500 USD 2016-11-19 BuyDomains
sourcetoday.com 4,000 USD 2016-11-18 BuyDomains
localweddingvenues.com 1,191 USD 2016-11-18 BuyDomains
localcateringservices.com 1,191 USD 2016-11-18 BuyDomains
realdaily.com 3,700 USD 2016-11-17 BuyDomains
cencap.com 2,500 USD 2016-11-17 BuyDomains
veryuncommon.com 2,088 USD 2016-11-17 BuyDomains
autolaser.com 1,300 USD 2016-11-17 BuyDomains
wesaidyes.com 3,000 USD 2016-11-16 BuyDomains
charterlogic.com 2,388 USD 2016-11-16 BuyDomains
choicedesigns.com 1,750 USD 2016-11-16 BuyDomains
tnmllc.com 3,666 USD 2016-11-15 BuyDomains
poolwire.com 2,800 USD 2016-11-15 BuyDomains
myefitness.com 2,700 USD 2016-11-15 BuyDomains
capitalmatchmaker.com 1,875 USD 2016-11-15 BuyDomains
epicgeneration.com 1,716 USD 2016-11-15 BuyDomains
noros.com 1,500 USD 2016-11-15 BuyDomains
makingfinancialsense.com 1,300 USD 2016-11-15 BuyDomains
realtydestination.com 1,300 USD 2016-11-15 BuyDomains
unitedlawncare.com 1,200 USD 2016-11-15 BuyDomains
supportcommunity.com 1,850 USD 2016-11-14 BuyDomains
thenolangroup.com 1,600 USD 2016-11-14 BuyDomains
backwoodsoutdoors.com 1,491 USD 2016-11-14 BuyDomains
merchanthome.com 1,300 USD 2016-11-14 BuyDomains
unionarmy.com 1,200 USD 2016-11-14 BuyDomains
cargoone.com 3,000 USD 2016-11-12 BuyDomains
democracyamerica.com 2,060 USD 2016-11-12 BuyDomains
aviationintelligence.com 2,000 USD 2016-11-12 BuyDomains
theparentsplace.com 1,700 USD 2016-11-12 BuyDomains
fullstock.com 3,600 USD 2016-11-11 BuyDomains
crazycommunications.com 1,945 USD 2016-11-11 BuyDomains
rehabilitationdoctors.com 1,602 USD 2016-11-11 BuyDomains
wholesaleofficesuppy.com 1,520 USD 2016-11-11 BuyDomains
finalfootage.com 1,488 USD 2016-11-11 BuyDomains
golfsimple.com 1,444 USD 2016-11-11 BuyDomains
homegoals.com 2,500 USD 2016-11-10 BuyDomains
marketinggear.com 1,500 USD 2016-11-10 BuyDomains
wishbones.com 7,500 USD 2016-11-09 BuyDomains
lawyerdave.com 1,791 USD 2016-11-09 BuyDomains
cancertreatmentchoices.com 3,688 USD 2016-11-08 BuyDomains
transformationmedia.com 2,000 USD 2016-11-08 BuyDomains
luggagecollection.com 1,500 USD 2016-11-08 BuyDomains
viacommerce.com 2,155 USD 2016-11-07 BuyDomains
livemusicnow.com 1,945 USD 2016-11-07 BuyDomains
miningexploration.com 1,244 USD 2016-11-07 BuyDomains
thingfactory.com 1,200 USD 2016-11-07 BuyDomains
coutureleather.com 1,100 USD 2016-11-05 BuyDomains
villagecondos.com 3,516 USD 2016-11-04 BuyDomains
psychiatristnyc.com 2,200 USD 2016-11-04 BuyDomains
crestmarketing.com 1,500 USD 2016-11-04 BuyDomains
thewineconcierge.com 1,400 USD 2016-11-04 BuyDomains
highmesa.com 2,488 USD 2016-11-03 BuyDomains
retrogoods.com 1,750 USD 2016-11-03 BuyDomains
lifeinsuranceanswers.com 1,742 USD 2016-11-03 BuyDomains
imperiumsolutions.com 1,700 USD 2016-11-03 BuyDomains
guardie.com 1,500 USD 2016-11-03 BuyDomains
digitalgloss.com 1,350 USD 2016-11-03 BuyDomains
petinspired.com 2,316 USD 2016-11-02 BuyDomains
archoldings.com 2,000 USD 2016-11-02 BuyDomains
askemma.com 1,945 USD 2016-11-02 BuyDomains
clubcoastal.com 1,500 USD 2016-11-02 BuyDomains
managementchallenge.com 1,500 USD 2016-11-02 BuyDomains
hawaiiphototour.com 1,250 USD 2016-11-02 BuyDomains
spiritualsupport.com 3,175 USD 2016-11-01 BuyDomains
blendstudio.com 3,000 USD 2016-10-31 BuyDomains
geohazard.com 2,288 USD 2016-10-31 BuyDomains
triviadaily.com 2,194 USD 2016-10-31 BuyDomains
leashbuddy.com 1,500 USD 2016-10-31 BuyDomains
businessdonebetter.com 1,500 USD 2016-10-31 BuyDomains
holdthesetruths.com 1,400 USD 2016-10-31 BuyDomains
buzzbooks.com 1,341 USD 2016-10-31 BuyDomains
plansight.com 1,095 USD 2016-10-31 BuyDomains
intuitionmedia.com 3,200 USD 2016-10-29 BuyDomains
futurescenes.com 2,540 USD 2016-10-29 BuyDomains
ourride.com 1,500 USD 2016-10-29 BuyDomains
adventurescience.com 1,300 USD 2016-10-29 BuyDomains
archerie.com 5,788 USD 2016-10-28 BuyDomains
irontrade.com 4,188 USD 2016-10-28 BuyDomains
railingworks.com 3,000 USD 2016-10-28 BuyDomains
glasshead.com 2,500 USD 2016-10-28 BuyDomains
casatequila.com 1,400 USD 2016-10-28 BuyDomains
powerarena.com 2,917 USD 2016-10-27 BuyDomains
wefixall.com 2,500 USD 2016-10-27 BuyDomains
copyrepair.com 1,600 USD 2016-10-27 BuyDomains
mrsiding.com 1,500 USD 2016-10-27 BuyDomains
platformrealty.com 1,500 USD 2016-10-27 BuyDomains
bluegraphics.com 1,400 USD 2016-10-27 BuyDomains
lightninglab.com 1,300 USD 2016-10-27 BuyDomains
myfairtrade.com 4,888 USD 2016-10-26 BuyDomains
springlakefarm.com 2,000 USD 2016-10-26 BuyDomains
conversationalselling.com 1,800 USD 2016-10-26 BuyDomains
evefit.com 1,650 USD 2016-10-26 BuyDomains
interoptic.com 3,985 USD 2016-10-25 BuyDomains
attorneyfinancing.com 3,500 USD 2016-10-25 BuyDomains
followtheleaders.com 3,200 USD 2016-10-25 BuyDomains
enterpriseinnovation.com 3,000 USD 2016-10-25 BuyDomains
bethebridge.com 2,288 USD 2016-10-25 BuyDomains
hallsoffame.com 2,000 USD 2016-10-25 BuyDomains
generationgenius.com 2,000 USD 2016-10-25 BuyDomains

 

[Michael]

@biggie - I think your situation is quite a bit different than most domain investors. You have been in the industry for a very long time, you have a lot of personal experience, and you mostly only sell to end users.

If you have a pretty good idea of what you can sell a domain for based on past experience, you not only know what to ask, but you also know what to pay when building inventory based on what multiple you need to sustain your business model.

But nobody is born with this knowledge, and NameBio is a shortcut to learn from the experiences of others rather than having to learn from your own mistakes/successes like you did. Trying to convince people who need data not to use it just because you don't need it seems a little irresponsible.

Your argument that what you want for a domain is the only consideration only applies to retail sales when you already own the domain. You could be considering the purchase of an LLL.com and think "I'm going to ask $250k for it when I own it." But what the heck does that say about what you should be willing to pay? And what if you fall in love with it too much before buying and convince yourself you could ask $500k, should you suddenly be willing to pay twice as much even though the wholesale value hasn't changed? And just because you want that price doesn't mean you're being realistic or that you'll ever see that price.

Most people like to know what other people are paying for similar domains on the wholesale market when they are considering a purchase. This reduces your risk because you have an idea what you could burn it down for if you needed to raise cash. Of course if you never sell to other domainers then market prices don't really matter as long as you're making money overall, but that isn't true for 95% of us.

And just because you can't have all the data doesn't mean you shouldn't look at any data at all. How many times do you actually get to know full stats before buying a domain like traffic, earnings, etc? If it is often I guess you rarely buy expired domains.

---

The OP's point is valid, and while many of us may consider it to be obvious, it is very important to distinguish between retail and wholesale sales. There are a number of ways you can do this with varying degrees of accuracy and effort, from simply seeing which sales are outliers, considering the venue (Uniregistry, BuyDomains, Sedo to an extent, brokerage houses, etc. are retail), visiting the domain or doing a WHOIS check, reaching out to the previous owner asking for more info, and things of that nature.

NameBio mostly tracks the wholesale market, and this data is the most valuable in my opinion. The wholesale market is much more predictable and doesn't have as many "random" sales. Knowing what other resellers are paying for similar domains is important, because you make your money on the buy and if you aren't buying at reasonable levels then you have a low chance of success. And if you're buying at prices higher than most other investors would pay you, you can't get your money back out if needed.

But even that has limited value. Take for example the current market, I honestly believe that people are paying double or more what they should be paying in drop auctions when you consider what the domains could retail for. So paying prices in line with the wholesale market can still get you in trouble in the long term, I think a lot of people who are buying now are going to be in for a rude awakening. I'm not even talking about the trendy Chinese stuff like shorts and numeric domains, I'm talking about almost everything.

We also track retail sales, but in my view these are mostly for entertainment value. I would agree that each retail sale is unique, different buyers, different sellers, different circumstances, etc. I probably sound like a broken record but people like Frank can get more for the same domain than a less experienced/wealthy domainer could. An individual seller might price a domain differently based on who is inquiring. Maybe you don't have the patience to wait for the highest and best end user. This list goes on. And what happens when lightning strikes once doesn't really say much of anything about similar domains. The wholesale market is quite different because a sale isn't really equivalent to a lightning strike, it actually says something about what similar domains might fetch.

But there is still some value in knowing retail sales because it gives you the courage to ask for more, and it also gives you data that you can quote to an end user to help justify your asking price. Like you said end users don't know to look up comps, but that doesn't mean you can't show them comps and that they won't consider them. Most don't know there is an aftermarket for domains and that they often sell for much more than registration fees so educating them can't hurt. They also help show potential upside when you're pitching another domainer on a much lower wholesale price.

 

[S-B]

@biggie - I think your situation is quite a bit different than most domain investors. You have been in the industry for a very long time, you have a lot of personal experience, and you mostly only sell to end users.

If you have a pretty good idea of what you can sell a domain for based on past experience, you not only know what to ask, but you also know what to pay when building inventory based on what multiple you need to sustain your business model.

But nobody is born with this knowledge, and NameBio is a shortcut to learn from the experiences of others rather than having to learn from your own mistakes/successes like you did. Trying to convince people who need data not to use it just because you don't need it seems a little irresponsible.

Your argument that what you want for a domain is the only consideration only applies to retail sales when you already own the domain. You could be considering the purchase of an LLL.com and think "I'm going to ask $250k for it when I own it." But what the heck does that say about what you should be willing to pay? And what if you fall in love with it too much before buying and convince yourself you could ask $500k, should you suddenly be willing to pay twice as much even though the wholesale value hasn't changed? And just because you want that price doesn't mean you're being realistic or that you'll ever see that price.

Most people like to know what other people are paying for similar domains on the wholesale market when they are considering a purchase. This reduces your risk because you have an idea what you could burn it down for if you needed to raise cash. Of course if you never sell to other domainers then market prices don't really matter as long as you're making money overall, but that isn't true for 95% of us.

And just because you can't have all the data doesn't mean you shouldn't look at any data at all. How many times do you actually get to know full stats before buying a domain like traffic, earnings, etc? If it is often I guess you rarely buy expired domains.

---

The OP's point is valid, and while many of us may consider it to be obvious, it is very important to distinguish between retail and wholesale sales. There are a number of ways you can do this with varying degrees of accuracy and effort, from simply seeing which sales are outliers, considering the venue (Uniregistry, BuyDomains, Sedo to an extent, brokerage houses, etc. are retail), visiting the domain or doing a WHOIS check, reaching out to the previous owner asking for more info, and things of that nature.

NameBio mostly tracks the wholesale market, and this data is the most valuable in my opinion. The wholesale market is much more predictable and doesn't have as many "random" sales. Knowing what other resellers are paying for similar domains is important, because you make your money on the buy and if you aren't buying at reasonable levels then you have a low chance of success. And if you're buying at prices higher than most other investors would pay you, you can't get your money back out if needed.

But even that has limited value. Take for example the current market, I honestly believe that people are paying double or more what they should be paying in drop auctions when you consider what the domains could retail for. So paying prices in line with the wholesale market can still get you in trouble in the long term, I think a lot of people who are buying now are going to be in for a rude awakening. I'm not even talking about the trendy Chinese stuff like shorts and numeric domains, I'm talking about almost everything.

We also track retail sales, but in my view these are mostly for entertainment value. I would agree that each retail sale is unique, different buyers, different sellers, different circumstances, etc. I probably sound like a broken record but people like Frank can get more for the same domain than a less experienced/wealthy domainer could. An individual seller might price a domain differently based on who is inquiring. Maybe you don't have the patience to wait for the highest and best end user. This list goes on. And what happens when lightning strikes once doesn't really say much of anything about similar domains. The wholesale market is quite different because a sale isn't really equivalent to a lightning strike, it actually says something about what similar domains might fetch.

But there is still some value in knowing retail sales because it gives you the courage to ask for more, and it also gives you data that you can quote to an end user to help justify your asking price. Like you said end users don't know to look up comps, but that doesn't mean you can't show them comps and that they won't consider them. Most don't know there is an aftermarket for domains and that they often sell for much more than registration fees so educating them can't hurt. They also help show potential upside when you're pitching another domainer on a much lower wholesale price.

Well said. However, outliers can be dealt with during the statistical analysis process.

 

[Michael]

@biggie To further illustrate the point that NameBio data matters, two of the biggest and most experienced companies in our industry are the heaviest users of the site. If personal experience was everything that would not be the case. One person can't know everything, even someone with your tenure has room to learn. Sometimes it might validate what you already know (which isn't a bad thing), it might show you you're asking too little, or it might show you that you're being unrealistic.

Operating in a bubble doesn't seem like a good idea IMO. Who knows, maybe you could double your sales by dialing your prices back 25% and you'd end up way better off. GoDaddy thought they could do that with several portfolios, and it is working.

Well said. However, outliers can be dealt with during the statistical analysis process.

I think I said that was a way to differentiate wholesale and retail sales. If you see a bunch of $x,xxx sales for a given search, and then see a couple Sedo or Afternic sales of $xx,xxx you can pretty confidently say they were retail and treat them as such in your analysis even though these venues are a mix of retail and wholesale.

Of course you still have to consider the domains, maybe those couple "outliers" were really just significantly better domains and were still wholesale. The deeper you dig and the more time you spend on the analysis the better understanding you will have, but you can't just throw out the top 5% as outliers for example. Not saying you were suggesting that, just throwing it out there.

 

[biggie]

@biggie - Trying to convince people who need data not to use it just because you don't need it seems a little irresponsible.

Hi Michael

i'd like you to carefully re-read whatever posts i've made in reference to namebio

at no point did i tell anyone not to use the site

my opinions and perspectives, are about what they lack within the equations, when assessing that data.

perhaps if they took that into consideration, they'd get more out of it



imo....

 

[S-B]

@biggie To further illustrate the point that NameBio data matters, two of the biggest and most experienced companies in our industry are the heaviest users of the site. If personal experience was everything that would not be the case. One person can't know everything, even someone with your tenure has room to learn. Sometimes it might validate what you already know (which isn't a bad thing), it might show you you're asking too little, or it might show you that you're being unrealistic.

Operating in a bubble doesn't seem like a good idea IMO. Who knows, maybe you could double your sales by dialing your prices back 25% and you'd end up way better off. GoDaddy thought they could do that with several portfolios, and it is working.



I think I said that was a way to differentiate wholesale and retail sales. If you see a bunch of $x,xxx sales for a given search, and then see a couple Sedo or Afternic sales of $xx,xxx you can pretty confidently say they were retail and treat them as such in your analysis even though these venues are a mix of retail and wholesale.

Of course you still have to consider the domains, maybe those couple "outliers" were really just significantly better domains and were still wholesale. The deeper you dig and the more time you spend on the analysis the better understanding you will have, but you can't just throw out the top 5% as outliers for example. Not saying you were suggesting that, just throwing it out there.

I'm following what you're saying but it's unrealistic to go through large numbers of sales and then segment them. It's better to get an average price and apply your algorithm. It will not give you enduser pricing but it will give you a likely value that you can use to base the purchase decision off of.

Successful domaining isn't about sales as much as it's about purchases. Just my 2 cents.

 

[Michael]

Hi Michael

i'd like you to carefully re-read whatever posts i've made in reference to namebio

at no point did i tell anyone not to use the site

my opinions and perspectives, are about what they lack within the equations, when assessing that data.

perhaps if they took that into consideration, they'd get more out of it

imo....

Sorry, didn't mean to put words in your mouth. It seemed like you were saying in this thread that because there are so many external variables that you don't know (traffic, earnings, etc) that the value of comps is pretty limited and all that really matters is what you want for the domain. I guess I misunderstood.

I'm following what you're saying but it's unrealistic to go through large numbers of sales and then segment them. It's better to get an average price and apply your algorithm. It will not give you enduser pricing but it will give you a likely value that you can use to base the purchase decision off of.

Successful domaining isn't about sales as much as it's about purchases. Just my 2 cents.

For the kind of analysis you're trying to do that makes sense. But most domains don't have a huge number of publicly recorded and truly comparable sales. If you have a large number of sales for a given search you might not be using the filters effectively (not you specifically, the global "you"). Of course for certain categories of liquid domains there are a lot of comps, but given how much the market fluctuates, if you limit it to the past few months as you should the number of sales are still manageable to deep-dive into.

 

[S-B]

Sorry, didn't mean to put words in your mouth. It seemed like you were saying in this thread that because there are so many external variables that you don't know (traffic, earnings, etc) that the value of comps is pretty limited and all that really matters is what you want for the domain. I guess I misunderstood.



For the kind of analysis you're trying to do that makes sense. But most domains don't have a huge number of publicly recorded and truly comparable sales. If you have a large number of sales for a given search you might not be using the filters effectively (not you specifically, the global "you"). Of course for certain categories of liquid domains there are a lot of comps, but given how much the market fluctuates, if you limit it to the past few months as you should the number of sales are still manageable to deep-dive into.

Valid point, Michael.

Liquid domains are easy to value. My algorithm comes within 3% of most reported LLL sales. Probably have to update it again with new data but meh it still should work.

I don't think individual sales records are worth much. I appreciate it for the historic and motivational contexts but it's also misleading. I'm not accusing you of misleading anyone. I'm simply saying I don't think manually searching through filters will impact your bottom line as a professional domainer.

 

[S-B]

@Michael Does NB work with the data? If so, have you thought of releasing a value-added service? Would be willing to push you in the right direction if you haven't though of it.

 

[biggie]

Sorry, didn't mean to put words in your mouth. It seemed like you were saying in this thread that because there are so many external variables that you don't know (traffic, earnings, etc) that the value of comps is pretty limited and all that really matters is what you want for the domain. I guess I misunderstood.

the value of your website and the value of the comps are two different things.

as some of the comp data can be found elsewhere.

but how you format and make the data accessible, adds to the value for the user, on your site
and this, no doubt, is true for any website that provides data.

now that that's cleared up
there are, in my opinion, many variables that one doesn't know like:

the equality of their name and the percentage of equitable value their name may have, in relation to the comparables.

if the sale was the result of incoming offer or an outbound solicitation. since the two have much different leverage points, one will average higher margins than the other.

doesn't know who the sellers or buyers were or how long the names were held prior to the sale.

know if the names received traffic, earned ppc revenue, or how many previous offers were submitted on that specific domain?


then, if one uses whatever values they find, how do they know those values are/were equitable then, for that/those sales and is one undervaluing or limited potential roi, by adhering to averages and comparables?


but in the end...

it still comes down to, how much "you" want for "your domain and who's gonna pay that amount or close to it.

the variables that exist, will continue to exist on any historical website and for any sale of a domain name, until they are known and stated.

imo...